Observed Signal · Oct 8, 2026 · Technical Release · Source: https://github.com/prebid/Prebid.js/releases.atom · Impact: 2/5 · Sentiment: Positive
Prebid.js 11.41.0: Native Video, ACP ID, Async Gzip
Prebid.js 11.41.0 has been released, introducing several core improvements and new features. The release adds native video asset support, allowing publishers to define video assets in native ad requests. It also includes ACP (Authentication Context Protocol) ID support, a new identifier type. Performance enhancements include support for async gzip detection and conditional endpoint gzip compression. The release introduces an `auctionOptions.yield` feature for more controlled adapter bidding, and fixes a bug where `pbjs.requestBids` could return a promise that never settles. New bid adapters were added for Epom Ad Server, and Srchbid now supports web banner formats. Maintenance tasks include declaring GVL ID for WURFL RTD and updating the Adquery ID system to use extendId.
Regular maintenance release for Prebid.js, a widely used header bidding wrapper, with minor feature additions and bug fixes. Not industry-shifting but relevant for publishers and ad tech developers.
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Key Takeaways & Evidence Grounding
- Prebid.js 11.41.0 released on October 8, 2026
- Added native video asset support in core
- Added ACP (Authentication Context Protocol) ID support
- Introduced `auctionOptions.yield` for adapter yield control
- New Epom Ad Server bid adapter added
- Srchbid bid adapter now supports web banners
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1 Entity mapped“Prebid.js 11.41.0 release...”
Ontology Mapping & Concepts
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Prebid.js 11.5.0 Released with New Adapters
Prebid.js published release 11.5.0 introducing new bid adapters and maintenance updates. New integrations include Reklamup and Revealon bid adapters and an initial InsurAds RTD provider. Maintenance changes add a Rediads user ID submodule, Ogury adapter support for USP, PixFuture video-format support, Adplus id v2 updates, and iPROM adapter relaxations for ortb/endpoint params and dimensions. Core and PBS adapter code was updated to allow disabling video-specific logic when the video feature is turned off. The release is an incremental technical update to the Prebid.js header-bidding ecosystem focused on adapter additions, identity updates, and video-related feature flags.
Prebid.js 11.6.0 Released
Prebid.js published version 11.6.0, introducing new features, adapters, bug fixes and maintenance updates. Notable additions include a new core API method pbjs.getBidResponseByAdId, the initial release of an Agentic Audiences RTD module, and two new bidder adapters (AppMonstaMedia and AdSmartx). The release also contains bug fixes (TTL purge timer), build-system updates (Node 24, mocha bumped to 11.x), and several adapter-specific improvements such as instream support, single-request-per-auction behavior, and support for custom cohort handling.
Prebid.js 11.3.0 Released
Prebid.js published release 11.3.0 introducing a new Playstream bid adapter and multiple maintenance updates. The release includes adapter enhancements (Adquery adds video outstream/instream support; Jixie and Adnuntius update request payloads; AdGeneration sets banner mediaType), removals and fixes in core (removal of cdep support; statusMessage removed from bids; TypeScript build adjustments), and several dependency bumps and CI fixes. Other changes include TTD Bid Adapter test endpoint removal and capacity flag changes, userId opt-out flag corrections, storage-control documentation for wurfl rtd, and miscellaneous adapter endpoint/config updates.
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