Airtory
Adtech SaaS for ad serving, creative workflows and publisher monetisation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Airtory, Inc
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 6000 Shoalwood Avenue, Austin, TX 78702, USA
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- airtory.com
What Airtory does
Airtory operates a proprietary B2B advertising software platform. It creates value by consolidating multiple campaign functions that are often handled by separate tools: creative build, template-based rich media production, ad serving, self-serve activation, landing page creation, testing and analytics. This lowers workflow complexity for publishers, agencies and advertisers. Revenue is generated through software access, platform usage and premium functionality, while a free entry point for certain creative users is designed to drive adoption and downstream monetisation.
Category differentiation
Airtory is an adtech software provider, not an airline, travel company or consumer app. It is distinct from pure DSPs or agencies because its core offering centres on ad serving, creative workflow software and publisher monetisation tooling.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Airtory is a private US adtech software company that provides cloud-based tools for building, serving, managing and measuring digital advertising. Its platform combines ad serving, creative orchestration, self-serve campaign management, landing page creation, experimentation and analytics, with products aimed at both buy-side users such as advertisers and agencies and sell-side users such as publishers and media owners. The company makes money primarily through SaaS-style access to its advertising workflow software, with indications of usage-based and tiered commercial models tied to campaign scale, creative production and premium capabilities. Its value proposition is reducing operational friction across creative production, campaign launch and publisher monetisation while supporting display, video and native formats across web, in-app and some CTV workflows.
Business model & monetisation
The company primarily uses a SaaS monetisation model, supplemented by usage-based pricing linked to campaign delivery, creative production or platform scale. Evidence suggests a low-friction or freemium acquisition path for agencies via free access to Airtory Studio, with monetisation likely occurring through paid platform access, premium features, analytics, higher-volume usage and broader enterprise deployments.
- Platform subscriptions for adtech workflow software
- Software Subscription
- Usage-based campaign or delivery pricing
- Pay-per-Use
- Premium creative, analytics and enterprise features
- SaaS upsell
- Free studio-led customer acquisition
- Freemium entry to paid platform conversion
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Airtory Inc
IAB vendor record: 1297
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 10, 11
- Declared special feature IDs
- 1
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Silverpush Partners with Happydemics for Brand Lift Measurement
Brand Lift Measurement · Recorded impact score: 3/5
Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.
- Silverpush has partnered with Happydemics for brand lift measurement.
- Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
Explore company relationships
Questions about Airtory
What is Airtory?
Airtory is a private adtech software company that provides ad serving, creative management, self-serve campaign execution, landing pages and analytics for digital advertising workflows.
Who uses Airtory?
Its users include publishers, media owners, ad operations teams, agencies, creative teams, advertisers and marketers that run or monetise digital campaigns.
How does Airtory make money?
It primarily makes money through SaaS platform fees, likely supplemented by usage-based pricing tied to campaign scale, delivery or premium functionality.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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