AdTech Vendor · vs · AdTech Vendor · Publisher & Media Owner
Airtory vs The COOL Company
Structured technology and market comparison · 2026
Direct Feature Comparison
Airtory · vs · The COOL CompanyAdtech SaaS for ad serving, creative workflows and publisher monetisation.
Adtech platform for creative, activation, publisher monetisation, and measurement.
Analyze all overlapping signals and tech stacks for Airtory and The COOL Company
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between Airtory and The COOL Company?
When comparing Airtory and The COOL Company, both platforms operate within the Supply-Side Platform (SSP), In-App, and Native & Contextual Ads ecosystem. Airtory is positioned as Adtech SaaS for ad serving, creative workflows and publisher monetisation, whereas The COOL Company focuses on Adtech platform for creative, activation, publisher monetisation, and measurement. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to Airtory and The COOL Company?
When evaluating Airtory and The COOL Company, enterprise buyers also consider other platforms in Supply-Side Platform (SSP), In-App, and Native & Contextual Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of Airtory and The COOL Company compare?
Airtory is headquartered in US (founded in 2016) with 10–49 employees. The COOL Company is based in US (founded in 2012) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: Airtory vs The COOL Company
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
Airtory
Recent Signals
- ·AdzineBrand Lift Measurement
Silverpush Partners with Happydemics for Brand Lift Measurement
Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.
- Silverpush has partnered with Happydemics for brand lift measurement.
- Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
- Silverpush was founded in 2012 in Singapore and launched its DSP in 2014.
The COOL Company
Recent Signals
- ·The COOL Company
The COOL Company AI Challenge Finds 83% Fail to Identify AI Ads
The COOL Company's AI Challenge finds that 83% of consumers fail to identify AI-generated ads as AI reshapes advertising.
- ·The COOL Company
The COOL Company AI Challenge Finds 83% Fail to Identify AI Ads
The COOL Company's AI Challenge finds that 83% of consumers fail to identify AI-generated ads as AI reshapes advertising.
- ·VideoWeekPlatform
Omnichannel AI Breaks Down Agency Silos
The article describes how COOL AI, an omnichannel advertising platform from US ad tech umbrella The COOL Company, uses generative AI to create creatives, run media buys across channels, and perform attribution to optimise campaigns. The platform integrates creative automation and programmatic buying across search, social and programmatic (with integrations with Google and Meta) and plans to add CTV. Agency leaders say tools like COOL AI can relieve manual work, enable smaller markets or retention campaigns to be automated, and help restructure agency workflows by unifying formerly siloed teams. The article also highlights industry challenges such as show-level transparency for CTV buys and buy-side hesitancy around mid-tail CTV inventory.
- COOL AI is an AI-powered omnichannel advertising platform run by US ad tech umbrella group The COOL Company.
- The COOL Company is an amalgamation of multiple businesses: Insticator, COOL Media, Balihoo, OKO Digital and ADventori.
- COOL AI currently operates across search, social and programmatic via integrations with Google and Meta, with CTV slated to be added in the near future.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners Airtory and The COOL Company share across the market ecosystem.
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