Smartico

Smartico operates a hybrid AdTech and SaaS model. It provides proprietary software and workflow tools used by publishers and media sales teams to create, manage, and publish digital ad products, while also packaging managed campaign formats such as display ads, shoppable banners, social job ads, advertorials, and digital magazines. Value is created by reducing production time, enabling new digital inventory, and improving publishers' ability to monetise existing advertiser relationships.

Smartico is a private publisher-focused advertising technology company that builds tools and ad products for local and regional media owners. Its platform combines ad creation, landing page generation, advertorial and magazine conversion, directory generation, and campaign workflow software to help publishers sell and deliver digital campaigns, particularly to advertisers transitioning from print or local sales channels.

The company makes money through a hybrid model of software access and managed advertising execution. Its customers are primarily publishers, media sales teams, ad operations teams, and in some products agencies, retailers, recruiters, employers, and local advertisers. The core value proposition is operational simplification: turning existing advertiser assets, print supplements, PDFs, job listings, or product feeds into digital advertising and monetisable publisher inventory.