Celtra

Celtra operates a B2B software model built around creative workflow infrastructure for digital advertising. It creates value by centralising design, templating, approval, scaling, ad serving and activation workflows so brands, agencies and media owners can produce more campaign assets with less manual effort. The business combines a core software platform with adjacent service revenue from creative production and consulting.

Celtra is a private B2B adtech software company focused on creative automation for digital advertising. Its platform helps enterprise marketing teams, agencies, publishers and media owners build, scale, serve and optimise ad creatives across channels including social, display, CTV, in-app and retail media. Its core offer centres on template-driven creative production, omnichannel activation, dynamic product ads and premium rich media/video execution.

The company primarily generates revenue through enterprise SaaS subscriptions, with pricing tailored to campaign volume, catalogue scale or production needs. It also monetises via managed creative services and consulting tied to platform usage. Celtra’s customers are organisations running high-volume advertising operations that need to reduce manual production work, maintain brand consistency and improve speed-to-market across multiple channels.