IVO
Publisher ad operations and retail media workflow software provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- IVO Media Ltd
- Entity type
- COMPANY
- Founded
- 2023
- Headquarters
- 60 St Martin's Ln, Covent Garden, London WC2N 4JS, United Kingdom
- Company size
- <10
- Market role
- AdTech Vendor
- Official website
- ivo.io
What IVO does
IVO sells B2B advertising infrastructure software to publishers, media owners, retail media networks and related ad operations teams. Its platform helps customers create ad formats, automate tagging and trafficking, deliver campaigns through existing ad servers, and analyse performance. Rather than earning margin on media inventory, it creates value by reducing operational friction and enabling customers to run branded, scalable ad products across direct and programmatic channels.
Category differentiation
IVO is a B2B advertising workflow and delivery software company, not a consumer media brand or a general-purpose creative agency. It is distinct from larger ad servers and DSPs because it focuses on creative orchestration, trafficking and publisher-side operational enablement rather than media buying.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
IVO is a UK-based adtech software company operating as IVO Media Ltd. It provides workflow software for digital advertising operations, combining creative orchestration, ad serving and campaign delivery tools for publishers, media owners and retail media operators. Its products include a core platform for creative build, trafficking, delivery and reporting; a proprietary single-tag delivery engine; a retail media product for product-feed-driven ad activation; and a dynamic video product for personalised video and CTV campaigns. The company makes money primarily by licensing its software to business customers on a recurring SaaS or enterprise licence basis. Its value proposition is operational efficiency: reducing manual campaign setup, simplifying trafficking, supporting white-label deployments and improving monetisation of publisher and retail media inventory without acting as a media buyer or reseller.
Business model & monetisation
IVO monetises through SaaS licensing and enterprise software contracts. The commercial model is likely recurring subscription or licence fees, with pricing shaped by platform access, deployment scope, white-label usage, campaign volume, feature modules and integration complexity. Its monetisation is software-led rather than media arbitrage-led, as the platform supports ad creation, delivery and optimisation on top of customers' existing inventory and ad server relationships.
- Core workflow platform licensing
- Software Subscription
- White-label deployments
- Software Subscription
- Retail media product licensing
- Software Subscription
- Dynamic video module
- Software Subscription
- Implementation and integration support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
IVO Media Ltd
IAB vendor record: 872
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 2
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Head of Publisher Sales(Director) | Sales & Business Development | Multi-Location (2 Locations) |
Explore company relationships
Questions about IVO
What is IVO?
IVO is a UK-based B2B adtech company that provides software for ad creation, trafficking, delivery and reporting, with products for publishers, retail media operators and video campaigns.
Who uses IVO?
IVO is used by publishers, media owners, retail media networks, retailers, ad operations teams, creative teams, and some advertisers and agencies working on video and CTV campaigns.
How does IVO make money?
IVO makes money mainly through recurring SaaS and enterprise software licensing for its ad workflow, retail media and dynamic creative products, with possible additional fees for deployment and integration.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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