IVO

IVO sells B2B advertising infrastructure software to publishers, media owners, retail media networks and related ad operations teams. Its platform helps customers create ad formats, automate tagging and trafficking, deliver campaigns through existing ad servers, and analyse performance. Rather than earning margin on media inventory, it creates value by reducing operational friction and enabling customers to run branded, scalable ad products across direct and programmatic channels.

IVO is a UK-based adtech software company operating as IVO Media Ltd. It provides workflow software for digital advertising operations, combining creative orchestration, ad serving and campaign delivery tools for publishers, media owners and retail media operators. Its products include a core platform for creative build, trafficking, delivery and reporting; a proprietary single-tag delivery engine; a retail media product for product-feed-driven ad activation; and a dynamic video product for personalised video and CTV campaigns.

The company makes money primarily by licensing its software to business customers on a recurring SaaS or enterprise licence basis. Its value proposition is operational efficiency: reducing manual campaign setup, simplifying trafficking, supporting white-label deployments and improving monetisation of publisher and retail media inventory without acting as a media buyer or reseller.