Somplo
No-code rich media platform with ad serving and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2017
- Headquarters
- Street – Shaham 1, B.S.R City, Petah Tikva, Building C, 18th Floor
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- somplo.com
What Somplo does
Somplo operates a B2B software model in which customers use a proprietary platform to build, manage, distribute and optimise rich media advertising creatives. The business creates value by replacing fragmented workflows across design tools, trafficking tools, DSP integrations and reporting dashboards with a single platform that supports production, activation and measurement. This makes Somplo a workflow and execution layer for programmatic and display campaigns rather than a media owner or agency.
Category differentiation
Somplo is a B2B AdTech software vendor for creative orchestration and ad serving, not a media agency, publisher or consumer app. It should be distinguished from general design tools by its focus on deployable rich media advertising workflows and DSP-connected campaign execution.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Somplo is an Israeli private AdTech software company that provides a creative management platform for rich media advertising campaigns. Its platform combines no-code creative building, template-driven rich media production, DSP tag generation, ad serving and campaign analytics, allowing agencies and advertisers to create, deploy, edit and measure display and video creatives from a single interface. The company sells B2B software to media agencies, advertisers, trading desks and creative teams. It generates revenue primarily through subscription-based software licensing, with possible usage-linked commercial elements around ad serving, campaign volume or analytics. Its value proposition is operational efficiency: reducing production friction, centralising campaign workflow and enabling live creative updates without interrupting running campaigns.
Business model & monetisation
Somplo monetises through B2B SaaS licensing of its Creative Management Platform and related modules such as ad serving and analytics. Pricing is not publicly disclosed, but the commercial model is custom or enterprise-led, likely based on a combination of platform access and usage variables such as campaign volume, creative volume, impressions served or advanced reporting. There is no evidence of media arbitrage; revenue is software-led rather than spend-based.
- Platform subscriptions for creative management software
- Software Subscription
- Ad serving and campaign delivery usage
- Pay-per-Use
- Analytics and reporting capabilities bundled into platform contracts
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Somplo Ltd
IAB vendor record: 1005
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared special purpose IDs
- 1, 2, 3
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Somplo
What is Somplo?
Somplo is a private Israeli AdTech software company offering a creative management platform for rich media advertising, including ad serving and analytics.
Who uses Somplo?
Its users are media agencies, advertisers, trading desks, creative teams and programmatic marketers running display and video campaigns.
How does Somplo make money?
Somplo appears to make money primarily through B2B software subscriptions, with possible usage-based charges linked to ad serving, campaign volume or analytics.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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