Adways · Weborama

The business combines proprietary advertising software with media transaction infrastructure. It creates value by helping brands and agencies produce interactive ad formats, serve them through its own ad server, measure engagement and viewability, and activate campaigns across a curated premium inventory marketplace. Revenue is generated from software usage, campaign execution and marketplace-related media fees, with publishers benefiting from monetised premium formats and buyers gaining simplified access to rich media supply.

Adways · Weborama is a Netherlands-based advertising technology business operating under Weborama Nederland B.V. It provides proprietary rich media ad serving, interactive creative tooling, campaign reporting and a programmatic marketplace for premium inventory. Its products are built for advertisers, media agencies, publishers and creative or ad operations teams that need to build, deliver and measure high-impact display and video advertising.

The company makes money through a mix of software access and media-related revenue. Its stack includes no-code creative production tools, interactive video and reporting software, while its marketplace aggregates premium inventory and enables campaign activation via programmatic Deal IDs. This positions the business as a specialist AdTech vendor rather than a general media agency or publisher.