Adways · Weborama
Rich media adtech platform for creation, delivery and premium inventory.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Weborama Nederland B.V.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- Keizersgracht 176-4, 1016 DW Amsterdam, The Netherlands
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- adways.com
What Adways · Weborama does
The business combines proprietary advertising software with media transaction infrastructure. It creates value by helping brands and agencies produce interactive ad formats, serve them through its own ad server, measure engagement and viewability, and activate campaigns across a curated premium inventory marketplace. Revenue is generated from software usage, campaign execution and marketplace-related media fees, with publishers benefiting from monetised premium formats and buyers gaining simplified access to rich media supply.
Category differentiation
This is a specialist AdTech business for rich media, interactive video and premium programmatic inventory, not a full-service media agency or a consumer app. It should also be distinguished from the broader Weborama group and from generic ad serving tools that do not operate a curated marketplace.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Adways · Weborama is a Netherlands-based advertising technology business operating under Weborama Nederland B.V. It provides proprietary rich media ad serving, interactive creative tooling, campaign reporting and a programmatic marketplace for premium inventory. Its products are built for advertisers, media agencies, publishers and creative or ad operations teams that need to build, deliver and measure high-impact display and video advertising. The company makes money through a mix of software access and media-related revenue. Its stack includes no-code creative production tools, interactive video and reporting software, while its marketplace aggregates premium inventory and enables campaign activation via programmatic Deal IDs. This positions the business as a specialist AdTech vendor rather than a general media agency or publisher.
Company news briefing
Briefing updated:
Weborama Nederland has transitioned to Adways · Weborama, consolidating operations to focus on interactive video and Rich Media across European markets. To lead this strategic emphasis on Connected TV (CTV) and online video innovation, Nomkwazi Hooplot has been appointed as Managing Director. Additionally, the organisation is aligning its operations with new EU transparency regulations for political advertising to ensure compliance with stricter regional standards.
Business model & monetisation
The company monetises through B2B AdTech software and media activation. Likely mechanisms include SaaS-style platform access for creative, preview and reporting tools; campaign-based fees for rich media ad serving and analytics; and marketplace revenue from programmatic transactions, likely via CPM-linked fees, take-rates or managed campaign execution margins. It may also earn production-related fees for interactive formats and creative deployment workflows.
- Creative and rich media tooling
- Software Subscription
- Ad serving and campaign delivery
- Service Fee
- Programmatic marketplace transactions
- Percentage Take-Rate
- Reporting and analytics access
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
ADWAYS SAS
IAB vendor record: 697
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 4, 6
- Declared feature IDs
- 1, 2
- Declared special purpose IDs
- 2, 3
- Declared special feature IDs
- 1
- Indexed sellers.json entries
- 15 · adways.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Adways · Weborama
What is Adways · Weborama?
Adways · Weborama is a Netherlands-based AdTech business offering rich media creation, ad serving, campaign analytics and a premium programmatic inventory marketplace.
Who uses Adways · Weborama?
Its users are advertisers, media agencies, programmatic traders, publishers, creative teams and ad operations professionals running interactive display and video campaigns.
How does Adways · Weborama make money?
It makes money through software access fees, ad serving and campaign-related fees, and take-rates or margins on programmatic marketplace transactions.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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