Clipflip
Interactive video ad platform for creation, delivery and reporting.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Clipflip Interactive Video Technology GmbH
- Entity type
- COMPANY
- Founded
- 2021
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- clipflip.video
What Clipflip does
Clipflip operates a B2B adtech model built around proprietary software and associated services for interactive video advertising. It creates value by helping media buyers, publishers and creative teams convert standard video inventory into interactive formats using no-code tools, VAST-based delivery and real-time analytics. Customers can either use the platform self-servedly or outsource campaign execution to Clipflip’s managed service team.
Category differentiation
Clipflip is not a consumer video platform or publisher; it is a B2B adtech provider for interactive video advertising workflows. It should be distinguished from general video editing tools by its focus on VAST-based ad delivery, overlays and campaign analytics.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Clipflip is an Austrian adtech software company focused on interactive video advertising. Its platform enables agencies, publishers and brand marketers to create interactive video ads, deliver them through standard VAST-compatible ad serving workflows, and measure engagement with cookieless campaign analytics. The company also offers a managed service for clients that want Clipflip’s team to handle production, setup and campaign execution. The business makes money through a hybrid model: software access to self-service tooling such as its studio and reporting products, plus campaign-based managed services priced on a CPM basis. Its core value proposition is to turn standard in-stream and out-stream video inventory into interactive ad units without requiring bespoke development or replacement of existing ad server infrastructure.
Company news briefing
Briefing updated:
Founded in December 2021 and based in Vorarlberg, Austria, Clipflip has formalised its leadership structure under CEO Michael Sturm and CTO Jakob Sturm. The company is currently prioritising the deployment of interactive video advertising solutions, specifically targeting the tourism and e-commerce sectors to improve engagement over passive formats. These updates reflect a strategic focus on providing specialised ad tech capabilities for industries facing high digital saturation.
Business model & monetisation
Clipflip uses a hybrid commercial model. Self-service products such as Studio and Reporting are positioned as SaaS-style platform offerings, likely sold via software subscriptions or enterprise agreements. Its managed service is explicitly priced on a CPM basis for campaign delivery, with example pricing of $2 CPM and volume discounts. It also uses free utilities and test access as a top-of-funnel acquisition mechanism, with revenue then captured through delivery fees, software access and service engagements.
- Managed campaign execution and delivery
- CPM-based service pricing
- Self-service creative tooling
- SaaS / software subscription
- Reporting and analytics access
- SaaS / enterprise software access
- Free tester and trial access
- Lead generation / freemium acquisition
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Clipflip Interactive Video Technology GmbH
IAB vendor record: 1293
- Cookies declared
- No
- Non-cookie access declared
- No
- Declared purpose IDs
- 7
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Clipflip
What is Clipflip?
Clipflip is a B2B interactive video advertising platform that helps customers create, deliver and measure interactive video ads.
Who uses Clipflip?
Its users include advertising agencies, publishers, brand marketers, creative teams, ad operations teams and campaign analysts.
How does Clipflip make money?
It makes money through SaaS-style platform access and managed campaign services, including CPM-based delivery pricing.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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