Clipflip
Clipflip is a interactive video ad platform for creation, delivery and reporting.
Analyst Perspective
Clipflip is an Austrian adtech software company focused on interactive video advertising. Its platform enables agencies, publishers and brand marketers to create interactive video ads, deliver them through standard VAST-compatible ad serving workflows, and measure engagement with cookieless campaign analytics. The company also offers a managed service for clients that want Clipflip’s team to handle production, setup and campaign execution. The business makes money through a hybrid model: software access to self-service tooling such as its studio and reporting products, plus campaign-based managed services priced on a CPM basis. Its core value proposition is to turn standard in-stream and out-stream video inventory into interactive ad units without requiring bespoke development or replacement of existing ad server infrastructure.
Analyst Signal Briefing
Updated: 2 Jul 2026Founded in December 2021 and based in Vorarlberg, Austria, Clipflip has formalised its leadership structure under CEO Michael Sturm and CTO Jakob Sturm. The company is currently prioritising the deployment of interactive video advertising solutions, specifically targeting the tourism and e-commerce sectors to improve engagement over passive formats. These updates reflect a strategic focus on providing specialised ad tech capabilities for industries facing high digital saturation.
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Key insights about Clipflip
Category Differentiation
Clipflip is not a consumer video platform or publisher; it is a B2B adtech provider for interactive video advertising workflows. It should be distinguished from general video editing tools by its focus on VAST-based ad delivery, overlays and campaign analytics.
Clipflip: About
Clipflip operates a B2B adtech model built around proprietary software and associated services for interactive video advertising. It creates value by helping media buyers, publishers and creative teams convert standard video inventory into interactive formats using no-code tools, VAST-based delivery and real-time analytics. Customers can either use the platform self-servedly or outsource campaign execution to Clipflip’s managed service team.
How Clipflip Works & Monetises
Business model analysis and core revenue streams
Clipflip uses a hybrid commercial model. Self-service products such as Studio and Reporting are positioned as SaaS-style platform offerings, likely sold via software subscriptions or enterprise agreements. Its managed service is explicitly priced on a CPM basis for campaign delivery, with example pricing of $2 CPM and volume discounts. It also appears to use free utilities and test access as a top-of-funnel acquisition mechanism, with revenue then captured through delivery fees, software access and service engagements.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Clipflip)
Why Interactive Ads Outperform Passive Formats For Tourism Brands
Travel advertising is more crowded than ever. DMOs, airlines, and hospitality brands are all competing for the same audience, on the same platforms, with the same messages. The real differentiator today...
Read original sourceBest Interactive Ad Examples For E-Commerce in 2026
Check out a few of our favorite e-commerce video ads!
Read original sourceCompany Leadership and Team Structure Updated
The current version of the webpage introduces the leadership team of Clipflip, including CEO Michael Sturm and CTO Jakob Sturm, along with other team members. It highlights the company's founding in December 2021 and its operations in Vorarlberg, Austria.
Read original sourceClipflip: Frequently Asked Questions
What is Clipflip?
Clipflip is a B2B interactive video advertising platform that helps customers create, deliver and measure interactive video ads.
Who uses Clipflip?
Its users include advertising agencies, publishers, brand marketers, creative teams, ad operations teams and campaign analysts.
How does Clipflip make money?
It makes money through SaaS-style platform access and managed campaign services, including CPM-based delivery pricing.
Company Facts
- Founded
- 2021
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- clipflip.video