Clipflip

Clipflip operates a B2B adtech model built around proprietary software and associated services for interactive video advertising. It creates value by helping media buyers, publishers and creative teams convert standard video inventory into interactive formats using no-code tools, VAST-based delivery and real-time analytics. Customers can either use the platform self-servedly or outsource campaign execution to Clipflip’s managed service team.

Clipflip is an Austrian adtech software company focused on interactive video advertising. Its platform enables agencies, publishers and brand marketers to create interactive video ads, deliver them through standard VAST-compatible ad serving workflows, and measure engagement with cookieless campaign analytics. The company also offers a managed service for clients that want Clipflip’s team to handle production, setup and campaign execution.

The business makes money through a hybrid model: software access to self-service tooling such as its studio and reporting products, plus campaign-based managed services priced on a CPM basis. Its core value proposition is to turn standard in-stream and out-stream video inventory into interactive ad units without requiring bespoke development or replacement of existing ad server infrastructure.