StreamLayer
Interactive ad infrastructure for live streaming and CTV.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- StreamLayer Inc.
- Entity type
- COMPANY
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- streamlayer.io
What StreamLayer does
StreamLayer operates a B2B adtech software model. It supplies proprietary ad insertion, contextual triggering and rendering technology to streaming platforms, broadcasters, publishers and related media operators. The platform creates additional ad inventory around live events and moments, improves engagement with interactive formats, and integrates into existing streaming and SSAI stacks rather than replacing them outright.
Category differentiation
StreamLayer is an adtech and streaming monetisation infrastructure company, not a consumer streaming service or a general-purpose video hosting platform. It is distinct from standard SSAI vendors by focusing on interactive, moment-based ad layers in live video.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
StreamLayer is a private US adtech company that provides software infrastructure for interactive advertising in live and streamed video. Its products centre on server-guided ad insertion, interactive SSAI enhancements, contextual moment detection, and SDK-based rendering layers that let broadcasters, OTT platforms, publishers and rights holders add overlays, panels, pause ads and other non-linear ad units without interrupting the main stream. The company makes money by licensing its platform and related software capabilities to enterprise media customers, with pricing likely tied to platform access, integrations, usage and the monetisable inventory created through the system. Its value proposition is to help streaming operators generate incremental ad yield and engagement from live moments, particularly across CTV, mobile and web streaming environments.
Company news briefing
Briefing updated:
StreamLayer continues to commercialise its AI-powered Server-Guided Ad Insertion (SGAI) platform alongside its strategic partnership with Curated.Media for programmatic moment-based inventory access. Building upon this foundation, the company has expanded its thought leadership and product focus through recent publications highlighting interactive Server-Side Ad Insertion (SSAI), FAST channel monetisation via SGAI, and Connected TV standards such as the IAB Pause Ads specification.
Business model & monetisation
StreamLayer primarily monetises through enterprise SaaS licensing and platform contracts for its adtech stack, including SGAI, interactive ad delivery, contextual moment detection and SDK integrations. Commercial mechanics likely include annual or multi-year software subscriptions, implementation and integration fees, usage-based pricing linked to streaming volume or ad impressions, and value-based pricing aligned to incremental inventory or revenue uplift. Revenue-share arrangements may also exist where its technology directly enables monetised impressions or premium interactive ad units.
- Platform licensing for ad insertion and interactive ad products
- Software Subscription
- SDK and API-based enterprise integrations
- Pay-per-Use
- Interactive inventory and yield-uplift aligned contracts
- Percentage Take-Rate
- Implementation and deployment support
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Market Map CTV Commerce
A comprehensive market map of the CTV Commerce ecosystem.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
StreamLayer Launches Interactive SSAI and FAST Monetization with SGAI
Recorded impact score: 3.5/5
StreamLayer's newsroom now features two new articles: 'Interactive SSAI enables your video ads to do more' and 'FAST Monetization: Interactive Ads with StreamLayer SGAI', both dated Sep 06, 2026, highlighting new interactive ad capabilities.
Explore company relationships
Questions about StreamLayer
What is StreamLayer?
StreamLayer is a B2B adtech company that provides server-guided ad insertion, interactive ad formats and contextual moment detection for live and streamed video.
Who uses StreamLayer?
Its customers are broadcasters, OTT platforms, publishers, rights holders, ad operations teams and engineering teams building streaming monetisation workflows.
How does StreamLayer make money?
It makes money through enterprise software licensing, platform contracts, integrations and potentially usage- or yield-linked pricing tied to ad delivery and monetisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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