Transmit
Live-stream adtech for moment-based monetisation and inventory creation.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Transmit.Live, LLC
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- United States
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- transmit.live
What Transmit does
Transmit.Live operates a B2B adtech model built around live-stream monetisation infrastructure. It provides software that detects key moments in live video, enables server-side ad insertion and stream configuration, packages new in-stream formats, and connects that inventory to advertiser demand. The company creates value by helping media owners generate additional sellable inventory, improve yield on live events, and give buyers access to premium contextual placements tied to moments of peak attention.
Category differentiation
This company is not a consumer live-streaming app or a generic video CDN. It is a B2B adtech and monetisation platform focused on live-stream inventory, SSAI workflows, and contextual advertising around peak live moments.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Transmit.Live is a privately held US adtech company focused on monetising live video and streaming inventory. Its platform analyses live content in real time, detects high-attention moments, inserts or packages contextual advertising around those moments, and extends monetisation beyond the original live audience. The company serves broadcasters, streaming platforms, FAST channel operators, publishers, advertisers, agencies, and programmatic buying teams. It makes money through a mix of enterprise software access, managed creative services, and marketplace-style economics tied to ad delivery and monetised impressions. Its commercial positioning is built around creating incremental inventory and improving CPMs, fill rates, and revenue yield without simply increasing conventional ad load.
Company news briefing
Briefing updated:
Transmit has joined the Google Ad Manager Technology Partner Programme, integrating its in-stream advertising technology—including L-Bar and picture-in-picture formats—with programmatic workflows. The company is facilitating a structural shift in streaming by launching native ad formats on premium, ad-free subscription tiers for major publishers in 2026. Furthermore, Transmit is utilising AI-assisted video enhancements to improve scene-level contextual targeting and production efficiency. These initiatives, supported by recent success in live sports media monetisation, reinforce Transmit’s role as an intelligence layer for premium streaming and video-on-demand inventory.
Business model & monetisation
Transmit.Live monetises primarily through enterprise SaaS-style platform access for live monetisation workflows and through marketplace economics tied to monetised ad inventory. Its demand-side and marketplace layers likely generate transaction-based revenue or take-rates on media matched and served, while its publisher-facing products support pricing based on revenue uplift, inventory expansion, or negotiated enterprise contracts. It also offers managed creative production services for live event advertising, adding service-fee revenue.
- Publisher monetisation platform
- Software Subscription
- Demand marketplace transaction revenue
- Percentage Take-Rate
- Creative studio services
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Technical Account Manager(Mid-Level) | Customer Success & Client Operations | Remote / Unspecified | |
| Streaming Operations Manager(Mid-Level) | Customer Success & Client Operations | Remote / Unspecified | |
| Principal Engineer(Principal) | Engineering & Development | Remote / Unspecified | |
| Principal Video Engineer(Principal) | Engineering & Development | Remote / Unspecified |
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Questions about Transmit
What is Transmit.Live?
Transmit.Live is a B2B adtech platform that helps broadcasters and streaming platforms monetise live video through moment detection, ad insertion, inventory creation, and marketplace demand.
Who uses Transmit.Live?
Its users are broadcasters, FAST and streaming operators, publishers, advertisers, agencies, and programmatic buying teams that want live contextual video advertising capabilities.
How does Transmit.Live make money?
It makes money through enterprise software access, marketplace or take-rate economics tied to ad monetisation, and creative production services for live ad formats.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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