Transmit

Transmit.Live operates a B2B adtech model built around live-stream monetisation infrastructure. It provides software that detects key moments in live video, enables server-side ad insertion and stream configuration, packages new in-stream formats, and connects that inventory to advertiser demand. The company creates value by helping media owners generate additional sellable inventory, improve yield on live events, and give buyers access to premium contextual placements tied to moments of peak attention.

Transmit.Live is a privately held US adtech company focused on monetising live video and streaming inventory. Its platform analyses live content in real time, detects high-attention moments, inserts or packages contextual advertising around those moments, and extends monetisation beyond the original live audience. The company serves broadcasters, streaming platforms, FAST channel operators, publishers, advertisers, agencies, and programmatic buying teams.

It makes money through a mix of enterprise software access, managed creative services, and marketplace-style economics tied to ad delivery and monetised impressions. Its commercial positioning is built around creating incremental inventory and improving CPMs, fill rates, and revenue yield without simply increasing conventional ad load.