Transmit

AI-Assisted Video: Enhancing Content Without Generating It

This AdExchanger opinion piece (June 26, 2026) by Alyssa Boyle summarizes a StreamTV Show panel on how AI can be used to enhance human-made video content without fully generating it. Panelists from Google TV, NBCUniversal, Spectrum Reach and Transmit described practical uses of AI in video production — such as virtual camera effects, visual overlays, scene-level contextual targeting and sports-focused highlights — that improve production efficiency and viewer attention. Publishers like NBCU use AI to place contextually relevant ads and to audit creatives before they go live; platforms and short-form formats (e.g., Instagram Reels’ 'AI Edits') disclose AI edits that change angles and zooms. The article frames “AI-assisted” or “AI augmentation” as a middle ground to increase engagement while avoiding consumer backlash to clearly AI-generated content.

Transmit Joins Google Ad Manager Technology Partner Program

Transmit, a technology platform for in-stream advertising across premium streaming video, has been selected for the Google Ad Manager Technology Partner Program. The integration connects Transmit’s in-moment inventory creation capabilities with Google Ad Manager’s programmatic workflows, enabling streaming publishers using Google Ad Manager to activate dynamic advertising inventory inside live and video-on-demand programming. Transmit supports in-stream formats such as L-Bar squeeze and picture-in-picture video delivered via server-side ad insertion. As a program partner, Transmit will be listed on the Google Ad Manager Help Center and will provide approved partner materials and communications about the collaboration. Scott Young, Co-Founder and Chief Product Officer of Transmit, is quoted on the importance of activating in-moment inventory for streaming clients.

Fox's Largest World Cup Streaming Acquisition Test

Parks Associates data shows Tubi reached approximately 80 million monthly active users, making it the most-used free streaming service in U.S. broadband homes. State of Streaming reports Fox launched a World Cup hub (live May 18) that routes Tubi’s free-user acquisition layer into the tournament content funnel; the Hub includes a 24/7 FOX Sports feed, creator originals and 4K simulcasts (June 11–12). Roku Channel ranks second at roughly 60 million monthly viewers. Fox Corporation reported nearly $2.2 billion in total ad revenue last quarter, and executives say Tubi outpaces Fox broadcast within its ad business. The World Cup runs through July 19, 2026; Netflix holds 2027 Women’s World Cup rights but lacks comparable free-tier reach. Parks Associates’ Michael Goodman framed FAST services as central to the streaming landscape.