Sonobi
Programmatic ad tech platform for publisher monetisation and CTV advertising.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Sonobi, Inc.
- Entity type
- COMPANY
- Founded
- 2011
- Headquarters
- 444 W. England Ave Suite 220, Winter Park, FL 32789, United States
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- sonobi.com
What Sonobi does
Sonobi operates a hybrid ad tech business model combining software infrastructure with media transaction enablement. It creates value by helping publishers monetise inventory more directly and transparently, while giving advertisers and agencies access to audience planning, identity matching, premium supply and campaign execution. Revenue is generated through software-style platform usage, take rates or fees on programmatic transactions, managed-service campaign execution, and monetisation of owned or operated audience and video inventory.
Category differentiation
Sonobi is an ad tech and media monetisation company, not a consumer electronics brand or a pure creative agency. It is best distinguished from larger generalist ad platforms by its focus on publisher monetisation, direct supply paths and CTV/open-web activation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Sonobi is a private US ad tech company that provides programmatic advertising infrastructure for publishers, advertisers and agencies. Its core platform, JetStream, is positioned around supply-side monetisation, identity resolution, audience forecasting and direct supply-path access, while adjacent offerings extend into push-notification monetisation, CTV/OTT campaign execution and owned streaming inventory. The company makes money through a mix of platform-style ad tech fees, transaction-based media revenue and managed campaign services. Its customers are digital publishers seeking better monetisation and audience activation, and brands or agencies seeking programmatic access to inventory, targeting and measurement across web, in-app and streaming environments.
Business model & monetisation
The company monetises through several linked mechanisms: fees tied to programmatic advertising transactions on JetStream; supply-path and inventory monetisation economics from connecting buyers and publishers; managed-service revenue from CTV/OTT campaign execution; and direct monetisation of owned inventory and subscriber audiences via push notifications and streaming media. This is best characterised as a blend of SaaS/software subscription economics, percentage take-rate on media flows, service fees and ad-supported inventory sales.
- Programmatic platform transaction fees
- Percentage take-rate on media or inventory monetisation flows
- CTV and OTT campaign execution
- Service fee or managed media fee
- Publisher monetisation and supply-path services
- Platform fee / monetisation share
- Push notification audience monetisation
- Ad-supported inventory sales
- Owned streaming inventory
- Ad-supported media sales
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Lamark Media Group, LLC
IAB vendor record: 104
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4
- Declared feature IDs
- 1
- Declared special purpose IDs
- 2, 3
- Indexed sellers.json entries
- 439 · sonobi.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Sonobi
What is Sonobi?
Sonobi is a private programmatic advertising technology company that helps publishers, advertisers and agencies buy, sell and monetise digital media across web, in-app and streaming environments.
Who uses Sonobi?
Its main users are digital publishers, brands, media agencies and platform partners that need inventory monetisation, audience activation, identity resolution or CTV campaign execution.
How does Sonobi make money?
It earns revenue from ad tech platform fees, transaction-based media monetisation, managed CTV services and sales of advertising against owned audience and streaming inventory.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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