Sonobi
Sonobi is a programmatic ad tech platform for publisher monetisation and CTV advertising.
Analyst Perspective
Sonobi is a private US ad tech company that provides programmatic advertising infrastructure for publishers, advertisers and agencies. Its core platform, JetStream, is positioned around supply-side monetisation, identity resolution, audience forecasting and direct supply-path access, while adjacent offerings extend into push-notification monetisation, CTV/OTT campaign execution and owned streaming inventory. The company makes money through a mix of platform-style ad tech fees, transaction-based media revenue and managed campaign services. Its customers are digital publishers seeking better monetisation and audience activation, and brands or agencies seeking programmatic access to inventory, targeting and measurement across web, in-app and streaming environments.
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Key insights about Sonobi
Category Differentiation
Sonobi is an ad tech and media monetisation company, not a consumer electronics brand or a pure creative agency. It is best distinguished from larger generalist ad platforms by its focus on publisher monetisation, direct supply paths and CTV/open-web activation.
Sonobi: About
Sonobi operates a hybrid ad tech business model combining software infrastructure with media transaction enablement. It creates value by helping publishers monetise inventory more directly and transparently, while giving advertisers and agencies access to audience planning, identity matching, premium supply and campaign execution. Revenue is generated through software-style platform usage, take rates or fees on programmatic transactions, managed-service campaign execution, and monetisation of owned or operated audience and video inventory.
How Sonobi Works & Monetises
Business model analysis and core revenue streams
The company monetises through several linked mechanisms: fees tied to programmatic advertising transactions on JetStream; supply-path and inventory monetisation economics from connecting buyers and publishers; managed-service revenue from CTV/OTT campaign execution; and direct monetisation of owned inventory and subscriber audiences via push notifications and streaming media. This is best characterised as a blend of SaaS/software subscription economics, percentage take-rate on media flows, service fees and ad-supported inventory sales.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Sonobi)
Curiosity Stream Offers 30% Off Annual Plans
Curiosity Stream is running a limited-time promotion offering 30% off annual subscription plans, as well as discounts on gift cards and its Smart Bundle. The sale was announced by Cord Cutters News (author: Jess Barnes) on June 15, 2026 and runs through June 21, 2026. Curiosity Stream positions itself as a science, technology and history streaming service with thousands of titles, and the Smart Bundle combines Curiosity Stream with companion services including Tastemade, Kidstream, Curiosity U and SOMM TV. The article includes an affiliate signup link and highlights sample series and hosts available on the platform.
Read original sourceFlash Sale: Amazon Fire TV Stick 4K Plus Discount
Cord Cutters News reports a limited-time flash sale on the Amazon Fire TV Stick 4K Plus published June 1, 2026. The device is marked down to $29.99 (a 40% discount) and an eligible trade-in can unlock an additional 20% off, for up to 60% total savings. The article lists the Stick's features — including Wi‑Fi 6, Dolby Vision, HDR10+, Dolby Atmos, Alexa voice control, smart home integration, and Xbox cloud gaming via Game Pass — and highlights free and paid streaming apps available on the platform. The piece is a consumer-focused deal announcement rather than an industry policy or technical release.
Read original sourceMeet Our Leaders
The current version of the webpage introduces a detailed section about the company's leadership team, listing various executives and their roles, which was not present in the previous version.
Read original sourceSonobi: Frequently Asked Questions
What is Sonobi?
Sonobi is a private programmatic advertising technology company that helps publishers, advertisers and agencies buy, sell and monetise digital media across web, in-app and streaming environments.
Who uses Sonobi?
Its main users are digital publishers, brands, media agencies and platform partners that need inventory monetisation, audience activation, identity resolution or CTV campaign execution.
How does Sonobi make money?
It earns revenue from ad tech platform fees, transaction-based media monetisation, managed CTV services and sales of advertising against owned audience and streaming inventory.
Company Facts
- Founded
- 2011
- Headquarters
- 444 W. England Ave Suite 220, Winter Park, FL 32789, United States
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- sonobi.com