Sonobi
Sonobi is a programmatic ad tech platform for publisher monetisation and CTV advertising.
Analyst Perspective
Sonobi is a private US ad tech company that provides programmatic advertising infrastructure for publishers, advertisers and agencies. Its core platform, JetStream, is positioned around supply-side monetisation, identity resolution, audience forecasting and direct supply-path access, while adjacent offerings extend into push-notification monetisation, CTV/OTT campaign execution and owned streaming inventory. The company makes money through a mix of platform-style ad tech fees, transaction-based media revenue and managed campaign services. Its customers are digital publishers seeking better monetisation and audience activation, and brands or agencies seeking programmatic access to inventory, targeting and measurement across web, in-app and streaming environments.
Analyst Signal Briefing
Updated: 4 Aug 2026No strategic news signals detected in the last 90 days.
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Key insights about Sonobi
Category Differentiation
Sonobi is an ad tech and media monetisation company, not a consumer electronics brand or a pure creative agency. It is best distinguished from larger generalist ad platforms by its focus on publisher monetisation, direct supply paths and CTV/open-web activation.
Sonobi: About
Sonobi operates a hybrid ad tech business model combining software infrastructure with media transaction enablement. It creates value by helping publishers monetise inventory more directly and transparently, while giving advertisers and agencies access to audience planning, identity matching, premium supply and campaign execution. Revenue is generated through software-style platform usage, take rates or fees on programmatic transactions, managed-service campaign execution, and monetisation of owned or operated audience and video inventory.
How Sonobi Works & Monetises
Business model analysis and core revenue streams
The company monetises through several linked mechanisms: fees tied to programmatic advertising transactions on JetStream; supply-path and inventory monetisation economics from connecting buyers and publishers; managed-service revenue from CTV/OTT campaign execution; and direct monetisation of owned inventory and subscriber audiences via push notifications and streaming media. This is best characterised as a blend of SaaS/software subscription economics, percentage take-rate on media flows, service fees and ad-supported inventory sales.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Recent Signals (Sonobi)
Prebid.js 11.27.0 Released
Prebid.js version 11.27.0 was released on 2026-08-03. The release includes core fixes (escaping HTML-unsafe characters in encodeMacroURI and escaping values interpolated into generated VAST XML), new features (a Mantis RTD module and MGID Bid Adapter session props), multiple bug fixes and maintenance updates across several bid adapters and build/dependency improvements. The release artifacts (zip and tar.gz) were published with commit ea36e5e and the release action attributed to github-actions.
Read original sourceNetflix August 2026 Content Arrivals
Cord Cutters News published a rundown of titles arriving on Netflix in August 2026. Highlights include the final season of Outer Banks (Season 5), the crime thriller The Whisper Man arriving August 28, and multiple Chucky franchise films (Bride of Chucky, Child’s Play 2, Child’s Play 3) available August 1. The article lists daily content additions throughout August (films, series, and specials) and includes a publisher disclaimer noting the use of affiliate links and ad monetization. The piece was authored by Jess Barnes and published July 31, 2026.
Read original sourcePlex August Additions and Removals
Cord Cutters News published a catalog update for Plex on July 20, 2026, listing movies and TV shows arriving on the Plex streaming service in August and titles that will leave the platform next month. New arrivals include films such as Lady Bird, It Follows, Source Code, and Marcel the Shell With Shoes On. Titles departing Plex in August include A Ghost Story, The Green Knight, The Perks of Being a Wallflower, the Escape Plan series, and several other films. The article also discloses use of affiliate links (including Amazon) and contains multiple ad/tracking asset references from third-party ad vendors embedded in the page.
Read original sourceSonobi: Frequently Asked Questions
What is Sonobi?
Sonobi is a private programmatic advertising technology company that helps publishers, advertisers and agencies buy, sell and monetise digital media across web, in-app and streaming environments.
Who uses Sonobi?
Its main users are digital publishers, brands, media agencies and platform partners that need inventory monetisation, audience activation, identity resolution or CTV campaign execution.
How does Sonobi make money?
It earns revenue from ad tech platform fees, transaction-based media monetisation, managed CTV services and sales of advertising against owned audience and streaming inventory.
Company Facts
- Founded
- 2011
- Headquarters
- 444 W. England Ave Suite 220, Winter Park, FL 32789, United States
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Link
- sonobi.com