Sonobi
Sonobi is a programmatic ad tech platform for publisher monetisation and CTV advertising.
Sonobi operates in the AdTech Vendor segment.
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Distinction
Sonobi is an ad tech and media monetisation company, not a consumer electronics brand or a pure creative agency. It is best distinguished from larger generalist ad platforms by its focus on publisher monetisation, direct supply paths and CTV/open-web activation.
- Founded
- 2011
- Headquarters
- 444 W. England Ave Suite 220, Winter Park, FL 32789, United States
- Core Segment
- AdTech Vendor
- Company Size
- 50–200
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about Sonobi
Sonobi: About
Sonobi operates a hybrid ad tech business model combining software infrastructure with media transaction enablement. It creates value by helping publishers monetise inventory more directly and transparently, while giving advertisers and agencies access to audience planning, identity matching, premium supply and campaign execution. Revenue is generated through software-style platform usage, take rates or fees on programmatic transactions, managed-service campaign execution, and monetisation of owned or operated audience and video inventory.
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Sonobi: Market Position
Sonobi is a private US ad tech company that provides programmatic advertising infrastructure for publishers, advertisers and agencies. Its core platform, JetStream, is positioned around supply-side monetisation, identity resolution, audience forecasting and direct supply-path access, while adjacent offerings extend into push-notification monetisation, CTV/OTT campaign execution and owned streaming inventory.
The company makes money through a mix of platform-style ad tech fees, transaction-based media revenue and managed campaign services. Its customers are digital publishers seeking better monetisation and audience activation, and brands or agencies seeking programmatic access to inventory, targeting and measurement across web, in-app and streaming environments.
Sonobi: Key Competitors & Alternatives
→ View full competitor landscapeSonobi: Frequently Asked Questions
What is Sonobi?
Sonobi is a private programmatic advertising technology company that helps publishers, advertisers and agencies buy, sell and monetise digital media across web, in-app and streaming environments.
Who uses Sonobi?
Its main users are digital publishers, brands, media agencies and platform partners that need inventory monetisation, audience activation, identity resolution or CTV campaign execution.
How does Sonobi make money?
It earns revenue from ad tech platform fees, transaction-based media monetisation, managed CTV services and sales of advertising against owned audience and streaming inventory.
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