Playstream

Playstream creates value by helping publishers and video content owners add, serve and monetise video ad inventory. It aggregates advertiser demand from multiple exchanges, provides proprietary ad units and delivery tools, and offers white-label infrastructure for clients that want to run their own monetisation networks. The business model combines software infrastructure, managed enablement and transaction-linked monetisation, especially in video environments such as web, mobile, OTT and live streaming.

Playstream is the trading brand of Adsolut Media Private Limited, an India-based video advertising technology business founded in 2018. It provides publisher monetisation infrastructure centred on video supply, ad serving and marketplace demand aggregation. Its product set includes a video marketplace, instream and outstream ad products, OTT and CTV monetisation tools, a white-label SaaS offer for setting up ad networks, a content library for smaller publishers, and a VAST validation utility.

The company primarily serves publishers, media owners, broadcasters, OTT platforms and ad operations teams, with some advertiser-facing OTT distribution capability. It makes money through programmatic advertising take rates and revenue sharing on monetised inventory, alongside SaaS-style access and service-led setup for clients building or operating video ad networks. Its positioning is closest to a publisher-side video monetisation and ad serving vendor rather than a consumer media platform.