Truvid

Truvid operates a publisher-side video monetisation model. It provides infrastructure for managing, distributing, serving, and monetising video content, then captures value by connecting publisher inventory to advertising demand and optimising yield. The company creates value through an integrated stack: content supply increases available video inventory, the CMS streamlines publishing workflows, the player improves engagement, and the SSP plus monetisation layer converts that attention into advertising revenue.

Truvid is a private B2B advertising technology company focused on video monetisation for publishers, media owners, content teams, and ad operations functions. Its core offering combines a purpose-built video SSP, monetisation tooling, a mobile-first vertical video player, a video CMS, and a curated video content library. The platform is designed to help publishers distribute video, improve engagement, and monetise inventory through direct access to demand partners and automated yield optimisation.

The company primarily makes money from programmatic advertising economics rather than consumer subscriptions. Based on the product data, Truvid appears to generate revenue mainly through a take-rate or revenue share on video advertising transacted via its SSP and monetisation stack, with software access bundled into the broader monetisation relationship. Its customers are businesses, not consumers, even where the end experience reaches consumer audiences through publisher websites, mobile environments, or CTV.