Truvid
Publisher video monetisation platform combining SSP, player, CMS and content.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Truvid Inc.
- Entity type
- COMPANY
- Founded
- 2015
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- truvid.com
What Truvid does
Truvid operates a publisher-side video monetisation model. It provides infrastructure for managing, distributing, serving, and monetising video content, then captures value by connecting publisher inventory to advertising demand and optimising yield. The company creates value through an integrated stack: content supply increases available video inventory, the CMS streamlines publishing workflows, the player improves engagement, and the SSP plus monetisation layer converts that attention into advertising revenue.
Category differentiation
Truvid is a publisher-facing video monetisation and content technology company, not a consumer video app or a pure creative agency. It is closer to publisher video infrastructure providers than to demand-side buying platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Truvid is a private B2B advertising technology company focused on video monetisation for publishers, media owners, content teams, and ad operations functions. Its core offering combines a purpose-built video SSP, monetisation tooling, a mobile-first vertical video player, a video CMS, and a curated video content library. The platform is designed to help publishers distribute video, improve engagement, and monetise inventory through direct access to demand partners and automated yield optimisation. The company primarily makes money from programmatic advertising economics rather than consumer subscriptions. Based on the product data, Truvid generates revenue mainly through a take-rate or revenue share on video advertising transacted via its SSP and monetisation stack, with software access bundled into the broader monetisation relationship. Its customers are businesses, not consumers, even where the end experience reaches consumer audiences through publisher websites, mobile environments, or CTV.
Company news briefing
Briefing updated:
Truvid has expanded its product suite through the launch of InApp Monetisation, broadening its video technology capabilities for mobile environments. This development is supported by a strategic partnership with MonetizeMore, focused on enhancing publisher monetisation outcomes. Concurrently, the company has clarified its core leadership structure under founders Roee Lichtenfeld (CEO), Ron Nahum (CPO), and Elad Feinberg (CTO) to support its ongoing commercial growth.
Business model & monetisation
Truvid primarily monetises via a programmatic advertising take-rate and revenue-share model tied to video impressions sold through its SSP and monetisation products. Its software components, including the player, CMS, analytics, and content tools, support and deepen publisher adoption of the monetisation stack rather than functioning mainly as stand-alone licensed SaaS products. This suggests a blended model of ad-tech transaction revenue with some embedded software value.
- Programmatic video monetisation
- Percentage take-rate on advertising spend / revenue share
- Publisher platform access
- SaaS / software subscription or bundled software access
- Content library and contextual video distribution
- Bundled monetisation support / licensing-like access
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
Truvid Inc.
IAB vendor record: 862
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1, 2, 3, 4, 5, 6, 7, 8
- Declared special purpose IDs
- 1, 2
- Indexed sellers.json entries
- 7,689 · truvid.com
Products & market categories
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about Truvid
What is Truvid?
Truvid is a private ad-tech company that provides publishers with video monetisation infrastructure, including an SSP, player, CMS, and video content tools.
Who uses Truvid?
Its users are primarily digital publishers, media owners, content teams, and ad operations teams that want to publish and monetise video inventory.
How does Truvid make money?
It mainly earns revenue through a take-rate or revenue share on video advertising monetised through its platform, with software tools bundled into that relationship.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
18 publicly documented primary sources and citations linked across the market graph.
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