Inform
Video syndication and monetisation platform for publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Inform, Inc
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- US
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- inform.com
What Inform does
Inform runs a hybrid adtech platform that sits between publishers seeking video engagement and revenue, and advertisers seeking premium video inventory. It creates value by packaging content delivery, video player infrastructure, personalisation and ad monetisation into one operating layer, allowing publishers to deploy video experiences without building the stack internally. Revenue is generated from platform usage and from monetising advertising inventory delivered through the exchange and player environment.
Category differentiation
This company is the US-based video adtech and content syndication business previously known as NDN, not the unrelated German optimisation software company INFORM Software. It is a publisher monetisation and video advertising platform, not a general enterprise software vendor.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Inform, Inc is a US-based private adtech company that operates a digital media exchange focused on video content syndication, video player technology and advertising monetisation for digital publishers and advertisers. The business combines premium video content distribution with ad-serving and monetisation workflows, enabling publishers to embed personalised video experiences across web, mobile and connected TV environments while selling associated video advertising inventory. The company makes money through a hybrid model of software platform usage and advertising monetisation. Publishers use Inform’s platform and floating video player to increase engagement, viewability and ad revenue, while advertisers buy access to video inventory and campaign delivery across Inform’s publisher network. Its direct customers are digital publishers, media owners and advertising buyers rather than end consumers.
Business model & monetisation
Inform monetises through a combination of software platform access and advertising-linked revenue. Publishers integrate the platform and proprietary video player, and Inform captures value through licensing or platform fees plus a share of advertising revenue generated from video impressions. It also earns from advertisers and campaign buyers through video ad delivery, inventory monetisation and exchange-based media transactions.
- Publisher platform and player monetisation
- Software Subscription
- Revenue share from video advertising impressions
- Percentage Take-Rate
- Advertiser campaign delivery across publisher network
- Ad-Supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Inform
What is Inform?
Inform is a private US adtech company that provides video content syndication, video player technology and advertising monetisation tools for digital publishers and advertisers.
Who uses Inform?
Digital publishers, media companies and advertising buyers use Inform to distribute video content, improve engagement and monetise inventory through video advertising.
How does Inform make money?
Inform makes money through platform fees, publisher monetisation tools and a share of advertising revenue generated through video impressions and campaign delivery.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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