glomex

ProSiebenSat.1 Acquires Kairion to Boost Ad Tech

German broadcaster ProSiebenSat.1 is acquiring Kairion, a provider of e-commerce media solutions, from Cocomore AG. The deal expands ProSieben’s growing ad tech stack, designed to diversify revenue and strengthen offerings for brands and agencies. Kairion aggregates data and inventory from more than 80 online retail partners, enabling advertisers to tailor campaigns to shoppers’ purchase interests across partnered retailers via a single buying point. The healthcare sector accounts for over half of Kairion’s partnered retailers. Kairion will be added to Advertising Platform Solutions, ProSieben’s hub for ad tech investments, with the potential to enhance addressable TV advertising and mid-term TV retargeting using purchase-intent data. Mittnacht noted cross-portfolio cooperation, including potential links with AdClear for improved measurement and attribution, as ProSieben continues to build an integrated ecosystem alongside other holdings such as AdClear, The Adex, Active Agent and Yieldlab; the move follows related investments in esome and EBX initiatives.

Top 10 AdTech Trends for 2018

OMR lists the ten most important AdTech trends for 2018 in the German market. Highlights include ProSiebenSat.1 assembling a full ad‑tech stack via acquisitions (Esome, Virtual Minds holdings, Smartstream.TV, Glomex, planned Buzzbird stake); fast growth among German mobile‑marketing firms (Adjust, Applift, Remerge); continued consolidation in affiliate marketing (Axel Springer and United Internet combining units under Awin); the emergence of cross-company login alliances (Verimi and a RTL/ProSiebenSat.1/United Internet initiative with Zalando) driven by GDPR; ongoing uncertainty around the proposed EU ePrivacy regulation; The Trade Desk's strong performance in RTB; Amazon’s rising position in advertising; Google's planned ad‑filtering in Chrome; global consolidation pressures (e.g., Vector Capital / Sizmek) and new AdTech company‑building efforts (Platform Lunar). The piece is a trend overview focused on market structure, regulation and strategic moves.

Ad Industry CEOs Predict 2018 Trends

VideoWeek surveys ad-tech CEOs to forecast 2018. Predictions cover a data-driven revival of TV, cross-device measurement, and collaboration among broadcasters to compete with digital giants; emphasis on data standards and new metrics for advanced TV. There is a push for media spend transparency, automation-driven headcount changes, and consolidation within ad tech. OTT and connected TV are highlighted as fast-growing areas, with specific revenue projections for Europe. Regulatory risk centers on Europe’s ePrivacy tightening cookie use, while discussions on AI and blockchain surface as potential industry shifts. Builders expect linear TV to regain revenue through audience-based campaigns and better use of first-party data, even as debates continue about measurement, safety, and privacy. The piece presents a broad industry outlook with tensions between traditional TV and digital platforms, privacy regimes, and evolving advertising metrics.