glomex
Premium video marketplace and monetisation technology for publishers.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- glomex GmbH
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- Germany
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- glomex.com
What glomex does
glomex runs a two-sided B2B video marketplace supported by proprietary publisher technology. It aggregates premium video assets from content providers, distributes them through a publisher network via its player and exchange interface, and monetises the resulting inventory through integrated advertising. The company creates value by simplifying content syndication, video distribution, ad delivery, reporting, rights handling and billing within one managed ecosystem.
Category differentiation
glomex is not a consumer streaming service or a broadcaster. It is a B2B premium video marketplace and publisher monetisation technology platform for content owners, publishers and advertisers.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
glomex GmbH is a German B2B video technology company and wholly owned ProSiebenSat.1 subsidiary. It operates a premium video marketplace and exchange that connects content licensors, digital publishers and advertisers, and it provides the player and workflow tools required to distribute, embed, manage and monetise video content across web and app environments. The company makes money primarily through revenue share on advertising monetised through its marketplace and embedded player infrastructure. Publishers use glomex to access premium video content and monetisation without building their own video supply stack, while content owners gain syndication reach and advertisers gain access to curated, brand-safe premium video inventory.
Business model & monetisation
glomex monetises primarily through a revenue-share model tied to video advertising served across publisher integrations. Publishers receive access to content and player infrastructure with monetisation built in, while glomex takes a share of ad revenue generated from impressions. The company also captures value from marketplace intermediation by facilitating content distribution, inventory access, reporting, transaction handling and billing inside its platform ecosystem.
- Video advertising revenue share
- Percentage Take-Rate
- Marketplace intermediation and inventory monetisation
- Percentage Take-Rate
- Platform access and workflow tooling
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
glomex GmbH
IAB vendor record: 967
- Cookies declared
- No
- Non-cookie access declared
- Yes
- Declared purpose IDs
- 1, 3, 4, 6, 9
- Declared feature IDs
- 1, 2, 3
- Declared special purpose IDs
- 1, 2, 3
- Indexed sellers.json entries
- 179 · glomex.com
Products & market categories
Media Channel
Technology
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
News Publishers Must Rethink Video Distribution
Video distribution and publisher monetization · Recorded impact score: 2/5
The German digital advertising market is forecast to grow, with online video becoming the dominant revenue driver. For news publishers this shifts priorities: video must be treated as a strategic discipline rather than an add-on. The article contrasts autoplay and click-to-play models — autoplay remains useful for breaking news and high-frequency pages because it scales reach, while click-to-play delivers stronger engagement, completion rates and premium monetization but requires relevant content, compelling presentation (title/thumbnail/context) and time to scale. Vertical feed integrations (TikTok-like) generate views and session time but often monetize less than click-to-play. Publishers are advised to pursue multi-pronged distribution strategies that balance reach, user experience and monetization to maximize long-term value from video.
- The Online-Vermarkterkreis (OVK) forecasts German digital advertising revenues to rise to €8.2 billion in 2026, up 8.7% year-over-year.
- Online video advertising is predicted to account for 51% of digital advertising revenue for the first time, surpassing classic display advertising.
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Questions about glomex
What is glomex?
glomex is a B2B premium video marketplace and publisher technology provider that helps content owners distribute video and helps publishers monetise it through advertising.
Who uses glomex?
Digital publishers, app publishers, content licensors and advertisers use glomex to access premium video supply, distribution tools and monetised inventory.
How does glomex make money?
glomex makes money mainly through revenue share on video advertising monetised across its marketplace, player and exchange ecosystem.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
14 publicly documented primary sources and citations linked across the market graph.
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