AdTech Vendor · MarTech Vendor · vs · AdTech Vendor
EX.CO vs glomex
Structured technology and market comparison · 2026
Direct Feature Comparison
EX.CO · vs · glomexPublisher video platform for hosting, ad serving and yield optimisation.
Premium video marketplace and monetisation technology for publishers.
Analyze all overlapping signals and tech stacks for EX.CO and glomex
Compare mutual enterprise clients, monetization models, live market signals, and partner networks directly in the interactive Knowledge Graph.
Comparison Analysis
What is the main difference between EX.CO and glomex?
When comparing EX.CO and glomex, both platforms operate within the Supply-Side Platform (SSP), In-App, and AdTech Vendor ecosystem. EX.CO is positioned as Publisher video platform for hosting, ad serving and yield optimisation, whereas glomex focuses on Premium video marketplace and monetisation technology for publishers. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to EX.CO and glomex?
When evaluating EX.CO and glomex, enterprise buyers also consider other platforms in Supply-Side Platform (SSP), In-App, and AdTech Vendor. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of EX.CO and glomex compare?
EX.CO is headquartered in GB (founded in 2012) with 50–200 employees. glomex is based in DE (founded in 2016) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: EX.CO vs glomex
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
EX.CO
Recent Signals
- ·ex.co
DMEXCO Masterclass 2026: How Glance and EX.CO Built a 7-Figure Video Business
At DMEXCO 2026, Glance and EX.CO shared how Glance took video from experiment to a 7-figure run rate in under a year, without hurting display revenue. Ruth Manielevitch, VP International Revenue at EX.CO, sat down with Bharat K Pattem, Senior Manager, Ad Monetization at Glance, for a masterclass on how Glance built a video business from scratch.
- ·ex.co
EX.CO Named Winner in ADWEEK’s 2026 Tech Stack Awards for Sell-Side Programmatic Product/Platform
EX.CO has been named a winner in ADWEEK's 2026 Tech Stack Awards
glomex
Recent Signals
- ·DWDLM&A
ProSiebenSat.1 Sells Video Marketplace glomex to 3Q
ProSiebenSat.1 is selling its video marketplace glomex to Munich-based 3Q GmbH, a deal expected to close in Q1 2027 with financial terms undisclosed. The glomex brand will continue as an independent, wholly-owned subsidiary of 3Q, led by its current CEO Lars Friedrichs. ProSiebenSat.1 will remain a central partner, supplying content and marketing support. This divestiture follows ProSiebenSat.1's strategy to focus on core entertainment, especially after MFE became majority shareholder in September 2025. 3Q, founded in 2009, provides video hosting, live streaming, and VOD services to over 1,000 B2B customers. The acquisition enhances 3Q's portfolio with glomex's premium content and monetization model, while ProSiebenSat.1's Michael Sandbichler departs to become VP Distribution Global Video Platforms at ProSiebenSat.1.
- ProSiebenSat.1 sells glomex GmbH to 3Q GmbH, closing expected in Q1 2027.
- Purchase price undisclosed.
- glomex continues as independent brand and wholly-owned subsidiary of 3Q, led by Lars Friedrichs.
- ·AdzineVideo distribution and publisher monetization
News Publishers Must Rethink Video Distribution
The German digital advertising market is forecast to grow, with online video becoming the dominant revenue driver. For news publishers this shifts priorities: video must be treated as a strategic discipline rather than an add-on. The article contrasts autoplay and click-to-play models — autoplay remains useful for breaking news and high-frequency pages because it scales reach, while click-to-play delivers stronger engagement, completion rates and premium monetization but requires relevant content, compelling presentation (title/thumbnail/context) and time to scale. Vertical feed integrations (TikTok-like) generate views and session time but often monetize less than click-to-play. Publishers are advised to pursue multi-pronged distribution strategies that balance reach, user experience and monetization to maximize long-term value from video.
- The Online-Vermarkterkreis (OVK) forecasts German digital advertising revenues to rise to €8.2 billion in 2026, up 8.7% year-over-year.
- Online video advertising is predicted to account for 51% of digital advertising revenue for the first time, surpassing classic display advertising.
- Autoplay remains an effective distribution tool for breaking news, short clips and high-traffic pages because it scales reach with low friction.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners EX.CO and glomex share across the market ecosystem.
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