Observed Signal · Oct 21, 2026 · M&A - Announced · Source: DWDL · Impact: 3/5 · Sentiment: Positive
ProSiebenSat.1 Sells Video Marketplace glomex to 3Q
ProSiebenSat.1 is selling its video marketplace glomex to Munich-based 3Q GmbH, ten years after founding it. The transaction is expected to close in Q1 2027, with the purchase price undisclosed. The glomex brand will continue as a subsidiary of 3Q, led by its current CEO Lars Friedrichs. ProSiebenSat.1 will remain a central partner, supplying content and supporting marketing, as part of its strategy to focus on its core entertainment business. 3Q, which provides European infrastructure for video streaming, OTT, and FAST channels, will expand its portfolio with glomex's premium content, distribution, and revenue-sharing monetization model, complementing its existing SaaS offerings. The deal is seen as a move to strengthen both companies' positions in the video market.
This sale reflects consolidation in the AdTech/Video platform space, with 3Q expanding its offerings to include glomex's video marketplace, indicating a strategic shift for both companies.
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Key Takeaways & Evidence Grounding
- ProSiebenSat.1 sells glomex GmbH to 3Q GmbH.
- Transaction expected to close in Q1 2027.
- Purchase price undisclosed.
- glomex brand continues as subsidiary of 3Q, led by Lars Friedrichs.
- ProSiebenSat.1 remains central partner, supplying content and marketing support.
Connected Companies & Entities
3 Entities mapped“The 3Q GmbH is taking over the glomex GmbH.”
“ProSiebenSat.1 has sold another subsidiary: the 3Q GmbH is taking over the glomex GmbH.”
“The 3Q GmbH is taking over the glomex GmbH.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
ProSiebenSat.1 Will Not Pursue German Acquisitions
In a Handelsblatt interview published May 18, 2026, ProSiebenSat.1 CEO Marco Giordani said the company does not plan acquisitions in the German-speaking market, arguing domestic synergies are limited. Giordani, who joined from Media for Europe (MFE) in late 2025, said ProSiebenSat.1 will focus on expanding reach and distributing content on platforms such as YouTube and TikTok rather than growing its subscription business to compete with RTL and Sky. He confirmed a target to save €130 million in Entertainment costs in 2026, reiterated that most non-core assets remain for sale but that the beauty retailer Flaconi is not an urgent divestment, and described streaming service Joyn as an important distribution channel but "not a standalone business" whose P&L is not decisive for the group.
ProSiebenSat.1 Sells Esome and Kairion to Pivotum
ProSiebenSat.1 has sold its adtech subsidiaries Esome and Kairion to investor Pivotum Capital as part of a broader portfolio slimming and refocus on core cross-platform TV and video monetization. Esome, founded in 2014, operates in Connected TV (CTV) and provides technology-driven, KPI-based campaign optimisation for streaming. Kairion is a retail‑media technology provider and marketer working with over 40 online retailers and offering solutions with a focus on healthcare. Pivotum Capital, a technology- and digital-focused investment firm, says it takes an operational approach and will work closely with management to develop both companies. The transaction follows additional recent disposals by ProSiebenSat.1, including the travel sites Billiger-mietwagen.de and Camperdays, reflecting a strategic shift away from non-core Commerce & Ventures assets.
ProSiebenSat.1 appoints new heads for audio and Studio71
ProSiebenSat.1 is reorganizing its audio business and content network Studio71 following the departure of Alexander Krawczyk, who led both areas and will leave the company on January 14, 2027, at his own request. Karin Kessler, with SevenOne Audio since 2019 and instrumental in building the podcast unit, will become Senior Vice President Audio, while Bianca Stephan takes on the role of Senior Vice President Partner Management, overseeing artist and podcast partner relationships, the Premium Audio Network, and business affairs, and driving internationalization. Both appointments are internal promotions reporting to Silke Kuisle. At Studio71, Sven Hanke will assume overall leadership. These changes aim to ensure continuity and leverage internal expertise in the podcast and creator economy sectors.
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