3Q

IAB TCF Vendor List and Consent Disclosures Published

The ExchangeWire digest and registry page (published in August 2026) provides a primarily machine-readable IAB Transparency & Consent Framework (TCF 980) vendor disclosure listing dozens-to-hundreds of adtech, martech, measurement and publisher vendors. For each company the registry records declared Purposes (Consent vs Legitimate Interest), Special Purposes/Features, data categories processed (device, identifier, interaction, etc.), tracking methods, per-vendor consent expiry and data retention periods — including specific retention examples for some vendors. The alphabetical roster names major providers such as Branch Metrics, 33Across, Adobe Advertising Cloud/Audience Manager, Amazon Ads, Google Advertising Products, Criteo, LiveRamp and PubMatic. Intended as a machine-readable transparency resource for publishers, CMP operators and privacy/compliance teams, the page shows explicit publication timestamps in August 2026 (2026-08-12, 2026-08-13, 2026-08-19 and 2026-08-20).

Human Craft, Chaos, and Creativity — Agency Value Shift

The webpage (published 2026-08-06) includes an IAB TCF vendor registry embedded in an article titled 'Human Craft, Chaos, and Creativity: Navigating the Agency Value Shift.' It enumerates dozens of adtech, martech, publisher and data vendors with their declared IAB TCF purposes (consent and/or legitimate interest), special purposes, features, categories of data collected, data retention periods, and consent/tracking details (e.g., 'Cookies only'). The content functions as a detailed consent/TCF vendor listing showing how many vendors describe purposes such as personalised advertising, measurement, device identification, fraud prevention and audience understanding, plus retention and consent expiry values.

3Q Digital CEO On ISearch Integration And The Road To Come

3Q Digital has acquired iSearch Media, expanding its capabilities to include SEO and broader direct-response services. The agency now manages over $300 million in ad spend and counts clients such as Electronic Arts, Facebook, Square, and Warby Parker. CEO David Rodnitzky states the integration is in early stages, with plans to combine iSearch’s SEO tools with 3Q’s SEM, paid social, and programmatic display. For data-driven campaigns, 3Q uses Marin Software integrated with Salesforce.com to attribute revenue to specific leads and keywords. Targeting leverages second- and third-party data from providers like BlueKai and x+1, with LiveRamp facilitating CRM-based retargeting via Facebook Custom Audiences. The road map encompasses video, affiliate marketing, RTB, local marketing, and enhanced analytics, signaling a broader direct-response focus beyond search alone.