COMPANY

3Q

3Q is a german B2B video infrastructure and streaming software provider.

Analyst Perspective

3Q GmbH is a German B2B video and audio infrastructure software provider offering cloud hosting, streaming, player technology, virtual events, analytics and monetisation tools. Its products are aimed at publishers, media companies, enterprises, public sector organisations and business teams that need compliant video delivery and workflow management, with a particular emphasis on European hosting and GDPR compliance. The company makes money primarily through SaaS subscriptions, enterprise contracts, modular add-ons and usage-based charges for bandwidth, storage and AI-enabled services such as transcription and translation. Its commercial model spans entry-level self-serve plans for smaller customers and customised enterprise packages with support, SLAs and integration capabilities for larger organisations.

Analyst Signal Briefing

No strategic news signals detected in the last 90 days.

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Category Differentiation

This company is not a media agency or performance marketing consultancy despite the generic name. It is a German B2B streaming and video infrastructure software vendor focused on hosting, delivery, playback and monetisation.

3Q: About

3Q operates a software-led infrastructure business centred on video and audio delivery for organisations. It creates value by bundling hosting, streaming, media management, playback, analytics, compliance tooling and monetisation features into a single managed platform, reducing the need for customers to assemble multiple vendors. The model blends product-led entry pricing for smaller users with higher-touch enterprise sales for larger accounts requiring security, custom integration and service commitments.

How 3Q Works & Monetises

Business model analysis and core revenue streams

3Q uses a mixed SaaS and usage-based monetisation model. Smaller customers can buy recurring packages such as monthly plans, while enterprise customers are sold bespoke subscriptions with premium support, SLAs and infrastructure customisation. Revenue is also generated from modular add-ons and metered consumption charges tied to storage, bandwidth, encoding and AI services such as transcription and translation.

Revenue Channels

Core platform subscriptionsRecurring SaaS plans for video and streaming products
Enterprise contractsCustom subscription agreements with SLAs and support
Usage-based infrastructure feesMetered billing for bandwidth, storage and encoding
AI service add-onsPer-minute pricing for transcription and translation
Modular feature add-onsMonthly charges for advertising, analytics and webcasting modules

Recent Signals (3Q)

3QMay 20, 2026

New Cookies and Tracking Updates

Version B includes new cookies for tracking user behavior and preferences, such as FPGSID and updates to existing cookies.

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3QMar 17, 2026

3Q GmbH Expands Partnership Network

3Q GmbH has announced an increase in its partnership network, now collaborating with 1022 partners to enhance its service offerings.

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3Q GmbH News MonitorNov 5, 2023

3Q Videoplayer Update Adds Transcripts, Chapters, Sharing

3Q released a technical update to its Videoplayer adding synchronized, timecoded transcripts (with multilingual support), chapter navigation for the audio player, Web Share API-based sharing, playlist search and an overall UI/design refresh. The update also includes performance-focused fixes and refactoring: simplified audio-player core, code cleanup to reduce bundle size and faster load times, a fix for native subtitle seek issues, and improved embed compatibility. Transcripts can be enabled via the player configuration parameter transcript:true. The release emphasizes accessibility (screenreader/keyboard focus improvements), SEO benefits from text transcripts, faster content discovery within playlists, and better mobile/touch behavior.

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3Q: Frequently Asked Questions

What is 3Q?

3Q is a German software company providing video and audio hosting, streaming, player, analytics and virtual event infrastructure for organisations.

Who uses 3Q?

Its customers include publishers, media companies, broadcasters, enterprises, public sector organisations, marketing teams and developers needing compliant media delivery.

How does 3Q make money?

It earns revenue from recurring SaaS subscriptions, bespoke enterprise contracts, add-on modules and usage-based charges for bandwidth, storage and AI services.

Company Facts

Founded
2009
Headquarters
Belfortstraße 5, 81667 Munich, Germany
Core Segment
B2B SaaS Provider
Company Size
10–49
Official Link
3q.video