B2B SaaS Provider · vs · AdTech Vendor · MarTech Vendor
3Q vs EX.CO
Structured technology and market comparison · 2026
Direct Feature Comparison
3Q · vs · EX.COGerman B2B video infrastructure and streaming software provider.
Publisher video platform for hosting, ad serving and yield optimisation.
Analyze all overlapping signals and tech stacks for 3Q and EX.CO
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Comparison Analysis
What is the main difference between 3Q and EX.CO?
When comparing 3Q and EX.CO, both platforms operate within the Video Streaming Platform, Connected TV (CTV) & OTT, and Video Ads ecosystem. 3Q is positioned as German B2B video infrastructure and streaming software provider, whereas EX.CO focuses on Publisher video platform for hosting, ad serving and yield optimisation. Decision-makers evaluate both solutions when orchestrating their commercial monetization and technology stack.
What are the top alternatives to 3Q and EX.CO?
When evaluating 3Q and EX.CO, enterprise buyers also consider other platforms in Video Streaming Platform, Connected TV (CTV) & OTT, and Video Ads. You can discover the full competitive landscape and evaluate other alternatives by viewing their respective footprint profiles on Polaris7.
How do the corporate scale, structure, and headquarters of 3Q and EX.CO compare?
3Q is headquartered in Germany (founded in 2009) with 10–49 employees. EX.CO is based in United Kingdom (founded in 2012) with 50–200 employees. Complete ownership, subsidiary trees, and corporate affiliations are documented across Polaris7.
Market Signals
Recent Market Signals & Activity: 3Q vs EX.CO
Documented market movements, strategic partnerships, product releases, and regulatory developments mapped across Polaris7.
3Q
Recent Signals
- ·DWDLM&A
ProSiebenSat.1 Sells Video Marketplace glomex to 3Q
ProSiebenSat.1 is selling its video marketplace glomex to Munich-based 3Q GmbH, a deal expected to close in Q1 2027, with financial terms undisclosed. The glomex brand will continue as an independent, wholly-owned subsidiary of 3Q, led by its current CEO Lars Friedrichs. ProSiebenSat.1 will remain a central partner, supplying content and marketing support. Michael Sandbichler will leave glomex to become VP Distribution Global Video Platforms at ProSiebenSat.1. The acquisition combines 3Q's European video infrastructure with glomex's marketplace, content syndication, and monetization solutions, enhancing 3Q's portfolio for over 1,000 B2B customers. This divestiture follows ProSiebenSat.1's strategy to focus on core entertainment, especially after MFE became majority shareholder in September 2025.
- ProSiebenSat.1 sells glomex to 3Q GmbH; deal expected to close in Q1 2027.
- Purchase price not disclosed.
- Glomex remains an independent brand and wholly-owned subsidiary of 3Q, led by Lars Friedrichs.
- ·3Q
Warum 3Q die unabhängige Alternative zu AWS Media Services ist
3Q GmbH, a Munich-based video platform provider, publishes a comparison positioning itself as an independent alternative to AWS Media Services. The company emphasizes that it owns and operates physical servers in Germany, avoiding US legal jurisdiction under the CLOUD Act, while offering an API-first video platform with livestreaming, VOD, OTT backend, a cookie-free WCAG 2.1 player, and multi-CDN support. 3Q highlights its ISO/IEC 27001 certification and GDPR compliance as structural advantages over AWS infrastructure, even when AWS uses EU regions. The article is dated September 9, 2026.
- 3Q GmbH, based in Munich, positions itself as an independent alternative to AWS Media Services and operates its own physical video servers in Germany.
- The article was published on September 9, 2026.
- 3Q's API-first platform covers livestreaming, VOD, OTT backend, a cookie-free and consent-free WCAG 2.1-compliant HTML5 player, and multi-CDN support.
EX.CO
Recent Signals
- ·ex.co
DMEXCO Masterclass 2026: How Glance and EX.CO Built a 7-Figure Video Business
At a DMEXCO 2026 Masterclass, video technology platform EX.CO and smart lock screen platform Glance, part of the InMobi Group, showcased how Glance built a video business from scratch. Utilizing EX.CO's video player, premium content library, and real-time yield optimization, Glance scaled its video operation to a seven-figure annualized run rate in under a year. Early tests demonstrated video completion rates of 85-90% for content and roughly 95% for video ads, ultimately driving a 540% increase in player loads without cannibalizing existing display revenue.
- Glance scaled its video business from an initial experiment to a seven-figure annualized run rate in less than one year.
- Initial controlled testing delivered completion rates of 85–90% for content and approximately 95% for video ads.
- Following optimization and rollout, Glance expanded its player footprint and increased player loads by 540%.
- ·ex.co
EX.CO Named Winner in ADWEEK’s 2026 Tech Stack Awards for Sell-Side Programmatic Product/Platform
EX.CO announced on August 12, 2026 that it won ADWEEK's 2026 Tech Stack Award in the Sell-Side Programmatic Product/Platform category. The company was recognized for its machine learning-powered video platform, including an OVP and yield engine that makes over 500 billion daily pricing decisions. Cited results include Patch's full-stack video rollout across more than 1,900 hyperlocal sites reaching a seven-figure annual run rate, and Motorsport Network growing average month-over-month revenue up to 3x with no added staffing. EX.CO CEO Tom Pachys said the award highlights the company's AI and agentic advertising innovation in the supply-side ecosystem.
- EX.CO was named a winner in ADWEEK's 2026 Tech Stack Awards in the Sell-Side Programmatic Product/Platform category, announced August 12, 2026.
- EX.CO's yield engine makes more than 500 billion daily pricing decisions on its machine learning-powered online video platform.
- EX.CO helped Patch launch a full-stack video solution across more than 1,900 hyperlocal sites, reaching a seven-figure annual run rate from scratch.
Compare their exact ecosystem overlaps.
Explore all deep relationships in Polaris7. Discover exactly which mutual clients, integrated technologies, and overlapping partners 3Q and EX.CO share across the market ecosystem.
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