Inthegame
CTV adtech for interactive, shoppable in-content streaming ads.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Synced Apps Technologies Ltd.
- Entity type
- COMPANY
- Founded
- 2016
- Headquarters
- 26 Tuval Street, Ramat Gan, Israel, 5252240
- Company size
- 10–49
- Market role
- AdTech Vendor
- Official website
- inthegame.io
What Inthegame does
Inthegame operates a B2B adtech software model. It develops proprietary CTV advertising infrastructure that broadcasters, OTT services, publishers, and advertisers use to insert, design, deliver, and measure interactive in-content ads. Value is created by helping streaming operators open new ad inventory, improve engagement, support commerce-enabled formats, and integrate monetisation more deeply into live and on-demand video experiences.
Category differentiation
This company is a CTV advertising technology vendor, not a game publisher or consumer gaming platform. It should also not be confused with general-purpose ad networks or pure streaming services.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Inthegame, legally Synced Apps Technologies Ltd., is an Israeli adtech company focused on monetisation infrastructure for connected TV and streaming environments. Its platform provides in-content advertising technology, server-guided ad insertion, interactive overlays, shoppable video modules, and a creative-building environment for CTV formats. The company sells primarily to broadcasters, OTT platforms, publishers, smart TV app owners, agencies, ad operations teams, and advertisers looking to improve engagement and monetisation without relying only on conventional ad breaks. The business is based on licensing proprietary software into streaming stacks and charging for platform access plus usage or delivery-linked fees. Its value proposition is higher-yield ad inventory through interactive, personalised, and commerce-enabled formats that fit within the viewing experience. Rather than acting as a media owner, Inthegame functions as an infrastructure and enablement layer for publishers and advertisers operating in CTV and OTT.
Business model & monetisation
The primary monetisation model is SaaS licensing of the CTV advertising platform, including ad serving, server-guided ad insertion, creative tooling, and interactive modules. Revenue is likely supplemented by usage-based fees linked to ad delivery, ad insertion volume, or campaign activity. The company can also capture premium pricing through higher-value interactive and shoppable formats and may participate in commerce-related revenue share where purchase flows are enabled within streaming experiences.
- Platform licensing for CTV ad serving and monetisation infrastructure
- SaaS / software subscription
- Usage-based fees tied to ad insertion, delivery, or campaign volume
- Pay-per-use / transactional
- Premium charges for interactive and shoppable ad modules
- Feature-based upsell
- Commerce-related revenue share on transactional ad experiences
- Percentage take-rate
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Featured market maps
- Market Map CTV Commerce
A comprehensive market map of the CTV Commerce ecosystem.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about Inthegame
What is Inthegame?
Inthegame is a B2B adtech company that provides CTV and OTT monetisation software, including in-content ads, server-guided ad insertion, shoppable modules, and creative tools.
Who uses Inthegame?
Broadcasters, OTT platforms, streaming publishers, smart TV app owners, agencies, ad operations teams, and advertisers use Inthegame to run and monetise interactive CTV advertising.
How does Inthegame make money?
It makes money mainly through software licensing and platform fees, with additional revenue likely tied to usage, premium interactive formats, and potentially commerce-related revenue share.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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