Inthegame

Inthegame operates a B2B adtech software model. It develops proprietary CTV advertising infrastructure that broadcasters, OTT services, publishers, and advertisers use to insert, design, deliver, and measure interactive in-content ads. Value is created by helping streaming operators open new ad inventory, improve engagement, support commerce-enabled formats, and integrate monetisation more deeply into live and on-demand video experiences.

Inthegame, legally Synced Apps Technologies Ltd., is an Israeli adtech company focused on monetisation infrastructure for connected TV and streaming environments. Its platform provides in-content advertising technology, server-guided ad insertion, interactive overlays, shoppable video modules, and a creative-building environment for CTV formats. The company sells primarily to broadcasters, OTT platforms, publishers, smart TV app owners, agencies, ad operations teams, and advertisers looking to improve engagement and monetisation without relying only on conventional ad breaks.

The business appears to be based on licensing proprietary software into streaming stacks and charging for platform access plus usage or delivery-linked fees. Its value proposition is higher-yield ad inventory through interactive, personalised, and commerce-enabled formats that fit within the viewing experience. Rather than acting as a media owner, Inthegame functions as an infrastructure and enablement layer for publishers and advertisers operating in CTV and OTT.