Inthegame
Inthegame is a cTV adtech for interactive, shoppable in-content streaming ads.
Analyst Perspective
Inthegame, legally Synced Apps Technologies Ltd., is an Israeli adtech company focused on monetisation infrastructure for connected TV and streaming environments. Its platform provides in-content advertising technology, server-guided ad insertion, interactive overlays, shoppable video modules, and a creative-building environment for CTV formats. The company sells primarily to broadcasters, OTT platforms, publishers, smart TV app owners, agencies, ad operations teams, and advertisers looking to improve engagement and monetisation without relying only on conventional ad breaks. The business appears to be based on licensing proprietary software into streaming stacks and charging for platform access plus usage or delivery-linked fees. Its value proposition is higher-yield ad inventory through interactive, personalised, and commerce-enabled formats that fit within the viewing experience. Rather than acting as a media owner, Inthegame functions as an infrastructure and enablement layer for publishers and advertisers operating in CTV and OTT.
Analyst Signal Briefing
Archived (Stand: 18 Jun 2026)No strategic news signals detected in the last 90 days.
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Key insights about Inthegame
Category Differentiation
This company is a CTV advertising technology vendor, not a game publisher or consumer gaming platform. It should also not be confused with general-purpose ad networks or pure streaming services.
Inthegame: About
Inthegame operates a B2B adtech software model. It develops proprietary CTV advertising infrastructure that broadcasters, OTT services, publishers, and advertisers use to insert, design, deliver, and measure interactive in-content ads. Value is created by helping streaming operators open new ad inventory, improve engagement, support commerce-enabled formats, and integrate monetisation more deeply into live and on-demand video experiences.
How Inthegame Works & Monetises
Business model analysis and core revenue streams
The primary monetisation model is SaaS licensing of the CTV advertising platform, including ad serving, server-guided ad insertion, creative tooling, and interactive modules. Revenue is likely supplemented by usage-based fees linked to ad delivery, ad insertion volume, or campaign activity. The company can also capture premium pricing through higher-value interactive and shoppable formats and may participate in commerce-related revenue share where purchase flows are enabled within streaming experiences.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
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Recent Signals (Inthegame)
ITG rebrands as full-stack CTV interaction & monetization technology provider
The page title changed from 'No-code Solution for Interactive Overlays' to 'About ITG — CTV Interaction & Monetization Technology'. Tagline changed from 'world’s only no code solution for interactive in-stream overlays' to 'We build the full stack for innovative CTV advertising'. Expanded description details SDK, Ad Router, ITG Demand, Signaling System, and Ad Server offerings. Offices changed from New York, London, Tel Aviv to Tel Aviv, London, Philadelphia. Contact email changed from info@inthegame.io to support@inthegame.io. Copyright year changed to 2026.
Read original sourceWhat Is SCTE-35? A Practical Guide to Ad Markers in CTV Streaming
SCTE-35 markers are the trigger behind every dynamic ad insertion workflow. Learn how they work, where they break, and how they power in-content ad formats.
Read original sourceInthegame: Frequently Asked Questions
What is Inthegame?
Inthegame is a B2B adtech company that provides CTV and OTT monetisation software, including in-content ads, server-guided ad insertion, shoppable modules, and creative tools.
Who uses Inthegame?
Broadcasters, OTT platforms, streaming publishers, smart TV app owners, agencies, ad operations teams, and advertisers use Inthegame to run and monetise interactive CTV advertising.
How does Inthegame make money?
It makes money mainly through software licensing and platform fees, with additional revenue likely tied to usage, premium interactive formats, and potentially commerce-related revenue share.
Company Facts
- Founded
- 2016
- Headquarters
- 26 Tuval Street, Ramat Gan, Israel, 5252240
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- inthegame.io