COMPANY

Inthegame

Inthegame is a cTV adtech for interactive, shoppable in-content streaming ads.

Analyst Perspective

Inthegame, legally Synced Apps Technologies Ltd., is an Israeli adtech company focused on monetisation infrastructure for connected TV and streaming environments. Its platform provides in-content advertising technology, server-guided ad insertion, interactive overlays, shoppable video modules, and a creative-building environment for CTV formats. The company sells primarily to broadcasters, OTT platforms, publishers, smart TV app owners, agencies, ad operations teams, and advertisers looking to improve engagement and monetisation without relying only on conventional ad breaks. The business appears to be based on licensing proprietary software into streaming stacks and charging for platform access plus usage or delivery-linked fees. Its value proposition is higher-yield ad inventory through interactive, personalised, and commerce-enabled formats that fit within the viewing experience. Rather than acting as a media owner, Inthegame functions as an infrastructure and enablement layer for publishers and advertisers operating in CTV and OTT.

Analyst Signal Briefing

Updated: 18 Jun 2026

No strategic news signals detected in the last 90 days.

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Key insights about Inthegame

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Category Differentiation

This company is a CTV advertising technology vendor, not a game publisher or consumer gaming platform. It should also not be confused with general-purpose ad networks or pure streaming services.

Inthegame: About

Inthegame operates a B2B adtech software model. It develops proprietary CTV advertising infrastructure that broadcasters, OTT services, publishers, and advertisers use to insert, design, deliver, and measure interactive in-content ads. Value is created by helping streaming operators open new ad inventory, improve engagement, support commerce-enabled formats, and integrate monetisation more deeply into live and on-demand video experiences.

How Inthegame Works & Monetises

Business model analysis and core revenue streams

The primary monetisation model is SaaS licensing of the CTV advertising platform, including ad serving, server-guided ad insertion, creative tooling, and interactive modules. Revenue is likely supplemented by usage-based fees linked to ad delivery, ad insertion volume, or campaign activity. The company can also capture premium pricing through higher-value interactive and shoppable formats and may participate in commerce-related revenue share where purchase flows are enabled within streaming experiences.

Revenue Channels

Platform licensing for CTV ad serving and monetisation infrastructureSaaS / software subscription

Usage-based fees tied to ad insertion, delivery, or campaign volumePay-per-use / transactional

Premium charges for interactive and shoppable ad modulesFeature-based upsell

Commerce-related revenue share on transactional ad experiencesPercentage take-rate

Products & Services in Categories

Verified structural categorizations from the graph

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Recent Signals (Inthegame)

InthegameMay 18, 2026

Leadership Changes at ITG

The current version of the ITG About page lists new leadership members including Aviram Sharon as CEO, Itai Arbel as CTO, Yaron Kottler as CSO, and Zane Vella in Strategic Development, along with Asi Tishler as Head of Partnerships.

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InthegameMar 8, 2026

Programmatic Pause Ads: Turning Pauses into Ad Opportunities

With ITG's technology, broadcasters and streaming platforms can integrate pause ads across devices and monetize these moments through both programmatic and direct demand—creating incremental revenue without increasing ad load.

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Inthegame: Frequently Asked Questions

What is Inthegame?

Inthegame is a B2B adtech company that provides CTV and OTT monetisation software, including in-content ads, server-guided ad insertion, shoppable modules, and creative tools.

Who uses Inthegame?

Broadcasters, OTT platforms, streaming publishers, smart TV app owners, agencies, ad operations teams, and advertisers use Inthegame to run and monetise interactive CTV advertising.

How does Inthegame make money?

It makes money mainly through software licensing and platform fees, with additional revenue likely tied to usage, premium interactive formats, and potentially commerce-related revenue share.

Company Facts

Founded: 2016
Headquarters: 26 Tuval Street, Ramat Gan, Israel, 5252240
Core Segment: AdTech Vendor
Company Size: 10–49
Official Link: inthegame.io