Jetpack

Jetpack operates a B2B AdTech model built around proprietary rich media infrastructure plus optional managed services. The platform allows publishers, agencies and advertisers to create, serve and measure interactive ad units through a single system, reducing workflow fragmentation between creative production and campaign delivery. Alongside the software layer, Jetpack Studio provides outsourced creative and technical execution, which both monetises service demand and supports adoption of the platform.

Jetpack is a private US advertising technology company focused on rich media advertising for publishers, agencies and brand advertisers. Its core product is a proprietary platform that combines HTML5 creative authoring, ad serving, campaign tracking and cross-device delivery, allowing clients to build and run high-impact digital ad units without modifying publisher page code. It also offers a managed Studio service for clients that want creative ideation, production, trafficking and deployment support.

The company makes money through a dual model of software access and services. The platform creates value by unifying creative production and delivery in one workflow, while the Studio adds service revenue and helps clients without in-house rich media capabilities. Its customer base is business-facing rather than consumer-facing, with demand centred on digital advertising execution across web and in-app environments.