Adzymic
Adzymic is a creative orchestration and programmatic ad execution platform for brands and agencies.
Analyst Perspective
Adzymic is a Singapore-based adtech company that develops software and managed services for dynamic creative production, personalisation and programmatic campaign execution. Its product suite includes a creative management platform, DCO capabilities, product feed automation, survey-based ad units and a bundled media-plus-creative offering. The company sells primarily to brands, agencies, programmatic buyers and e-commerce advertisers. The business makes money through a hybrid model: software access fees for its creative and feed tools, managed service fees for creative production and campaign support, and media-related margin or execution revenue via managed buys and PMP-based inventory access. Its positioning is centred on reducing the operational gap between creative production and media activation rather than acting as a general-purpose DSP or a pure agency.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Adzymic has accelerated its North Asian expansion through the appointment of Sally Ng as Managing Partner, tasked with driving commercial growth across Hong Kong, Taiwan, and the China Greater Bay Area. This regional scaling coincides with the launch of AgenX Creative Agent, the first in a new suite of agentic advertising tools. These developments reinforce the company’s strategic focus on AI-powered omnichannel creative stacks, combining dynamic creative optimisation across display, video, CTV, and DOOH to capitalise on projected regional ad spend growth.
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Key insights about Adzymic
Category Differentiation
Adzymic is not a standalone DSP or a generic creative agency. It is a B2B adtech provider focused on dynamic creative orchestration, programmatic activation support and related managed services.
Adzymic: About
Adzymic operates a hybrid adtech model that combines proprietary software with execution services. It creates value by helping advertisers and agencies produce dynamic ad creatives faster, personalise them using data signals, and activate them across programmatic channels. In addition to SaaS-style platform access, the company also packages creative setup, DCO and curated media inventory into execution-led offerings, allowing customers to buy both technology and delivery support from one provider.
How Adzymic Works & Monetises
Business model analysis and core revenue streams
Adzymic uses a hybrid monetisation structure. Its Creative Management Platform, DCO engine, Smart Feed, Smart Survey and related tools are monetised through SaaS-style access fees or software licensing. APX 36One adds media execution revenue through managed buys and private marketplace deals, likely capturing execution fees and inventory margin. Creative as a Service is monetised through managed service fees for design, production and operational support. The company also appears to use bundling, with creative setup and DCO included in certain media-led engagements rather than priced as standalone line items.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Ad Format
Service
Recent Signals (Adzymic)
Adzymic adds Spanish language support and new navigation showcasing AgenX and APX High Impact
Added Spanish language option (Español) and updated Showcase navigation with links to AgenX and APX High Impact.
Read original sourceAdzymic Appoints Sally Ng to Lead North Asia
Adzymic, a Singapore-headquartered ad tech company, appointed Sally Ng as Managing Partner, North Asia, based in Hong Kong. Ng will lead commercial growth and market development across Hong Kong, Taiwan and the China Greater Bay Area. The hire follows Ng’s two-decade ad tech career, including her most recent role as Managing Director for North Asia at Quantcast and prior tenures at Hivestack, Sojern and Sizmek. Adzymic positions the move against strong APAC ad spend growth (Dentsu forecasts APAC to reach USD 376.4bn by 2026) and is promoting its AI-powered omnichannel creative stack combining dynamic creative optimisation across display, video, CTV and DOOH. Kenniess Wong, Adzymic co-founder, framed the appointment as a strategic step in regional expansion as the company seeks to accelerate adoption of agentic advertising and premium high-impact formats in North Asia.
Read original sourceAdzymic Powers McDonald’s Singapore Grimace Shake Campaign
Adzymic, a Singapore-headquartered ad tech company, is powering an omnichannel campaign for McDonald’s Singapore’s Grimace Shake in partnership with Omnicom Media agency OMD and creative partner Stellar Ace. The campaign combines gamified digital out-of-home (DOOH), premium programmatic display via Adzymic’s APX network, and dynamic creative optimisation to deliver sequential, personalised messaging across the customer journey. Gamified DOOH units in high-footfall Gen Z locations use QR-triggered AR mobile games tied to real-time bus arrival information; successful players receive rewards redeemable through the McDonald’s app. Users exposed to DOOH are retargeted on mobile with personalised creatives based on prior exposure and app behaviour. The campaign integrates dynamic content signals including bus timings and weather to optimise creative and in-app experience, and runs rich-media formats across publishers such as Mediacorp and SPH Media.
Read original sourceAdzymic: Frequently Asked Questions
What is Adzymic?
Adzymic is a Singapore-based adtech company that provides dynamic creative automation, DCO, product feed tools and programmatic campaign execution services for advertisers and agencies.
Who uses Adzymic?
Its users are mainly brands, media agencies, creative teams, programmatic buyers, e-commerce advertisers and research-oriented marketers.
How does Adzymic make money?
It earns revenue from software access fees, managed creative service fees and media execution or marketplace-based revenue tied to managed buys and PMP deals.
Company Facts
- Founded
- 2017
- Headquarters
- 30 Raffles Place #14-110, Singapore 048622
- Core Segment
- AdTech Vendor
- Company Size
- 10–49
- Official Link
- adzymic.co