Observed Signal · Sep 4, 2026 · Partnership · Source: Adzine · Impact: 3/5 · Sentiment: Positive
Silverpush Partners with Happydemics for Brand Lift Measurement
Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.
Partnership enhances Silverpush's contextual targeting offerings with brand lift measurement, reflecting industry trend towards outcome-based measurement.
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Key Takeaways & Evidence Grounding
- Silverpush has partnered with Happydemics for brand lift measurement.
- Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
- Silverpush was founded in 2012 in Singapore and launched its DSP in 2014.
- Silverpush entered the DACH market in 2025.
- Silverpush also partnered with Airtory in February 2026 for video adaptation.
Connected Companies & Entities
3 Entities mapped“Silverpush is partnering with the brand lift specialist Happydemics for this purpose.”
“Happydemics is a cross-channel brand lift measurement provider founded in 2015 that utilizes survey-based methods.”
“In February, Silverpush announced a collaboration with Airtory to adapt social media videos for YouTube and Connected TV.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Silverpush: Elevating Video Campaigns with Contextual AI
Silverpush describes itself as a Contextual-Intelligence platform (founded 2012 in Singapore) that uses AI and large-scale metadata, platform signals and historical performance data to plan, curate and optimize video campaigns across YouTube, CTV and the open web. The company does not operate its own DSP; instead it integrates with existing DSPs—primarily Google’s DV360—for activation, positioning its technology upstream to supply curated, tactic-level targeting. Silverpush emphasizes episode-level CTV targeting by enriching SSP metadata (citing Pubmatic, Magnite and Equativ) and argues that intelligence belongs before the DSP execution layer. The firm calls for more strategic partnerships across walled gardens and third-party data providers (e.g., Adsquare) to reduce fragmentation. Silverpush expects 2026 to see consolidation of vendor partnerships and greater demand for integrated Total Video solutions driven by advertisers and agencies.
Silverpush Unveils Game-Changing Trend Intelligence Platform for Advertisers
Silverpush has launched the Trend Intelligence Platform, a contextual intelligence solution that continuously analyses social and open-web signals to convert real-time cultural trends into brand-safe, activation-ready contextual topics for advertisers. The platform (powered by the Silverpush Contextual Intelligence Engine and a Multi-Agentic AI Framework) lets users filter trends by category, market, geography and audience attributes (age, gender) and maps signals directly into media buying workflows on platforms such as YouTube, TikTok and Meta. Currently in limited availability, Silverpush plans general availability in March 2026 and reports testing with global clients. The product aims to reduce time-to-activation for viral moments by turning ephemeral trend signals into immediate contextual targeting tactics while evaluating audience relevance and brand safety.
New Study Reveals YouTube Ads Thrive on Contextual Intelligence
On 17 February 2026 Silverpush and agency partner Epitaph released an attention study, conducted with Lumen Research, analysing over 60 million impressions across more than 30 YouTube campaigns. Lumen’s attention measurement found that contextual video advertising on YouTube powered by Silverpush and Epitaph outperformed standard YouTube attention benchmarks: viewed rate was +12%, average view time +22%, and attention per mille +37%. Epitaph plans to build an advanced buying model prioritising relevance, context and attention, while Silverpush will integrate Lumen’s attention metrics as an additional measurement layer for clients. The study aims to demonstrate that contextual intelligence increases ad relevance, engagement and delivery efficiency on YouTube.
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