Silverpush
Silverpush is a contextual video adtech for targeting, synchronisation and analytics.
Analyst Perspective
Silverpush is a private B2B advertising technology company that sells contextual intelligence, video analysis, cross-screen synchronisation, interactive video advertising, and campaign analytics to advertisers, agencies, and programmatic buyers. Its products are built around computer vision, AI-assisted content analysis, brand safety, and moment-based activation across channels such as connected TV, social platforms, TV, and the open web. The company makes money through a mix of software access and campaign-linked commercial models. Based on the product and monetisation data provided, Silverpush generates revenue from SaaS-style platform usage, contextual targeting premiums, analytics access, and managed campaign execution tied to media spend or CPM-based activity. Its acquisitions of BetterButter and Vidgyor suggest a strategy of broadening contextual data and strengthening CTV-related capabilities.
Analyst Signal Briefing
Updated: 14 Aug 2026Silverpush has extended its contextual intelligence capabilities into the audio-visual space with the launch of Contextual Podcast Segments for YouTube-hosted inventory. This product complements the firm’s existing SilverScreen™ suite and its ongoing focus on brand safety across platforms such as TikTok. Following recent highlights at Cannes Lions 2026 regarding contextual intelligence efficacy, the company continues to reinforce its positioning as a privacy-first alternative for high-impact media buying after completing its FY 2023-24 financial filings.
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Key insights about Silverpush
Category Differentiation
Silverpush is an adtech software vendor for contextual targeting and cross-screen activation, not a media agency, publisher, or consumer app. It should be distinguished from broader measurement vendors by its emphasis on video-level contextual analysis and moment-based synchronisation.
Silverpush: About
Silverpush operates a B2B adtech model. It develops proprietary platforms that help brands and agencies analyse video environments, activate contextually relevant campaigns, synchronise ads with live moments, and measure performance. The company creates value by improving media relevance, brand safety, and cross-screen execution without relying primarily on third-party cookies, then monetises that value through platform fees and campaign-related revenues.
How Silverpush Works & Monetises
Business model analysis and core revenue streams
Silverpush monetises through a combined SaaS and campaign-execution model. Revenue appears to come from software access to contextual intelligence, analytics, and creative tools; campaign-based pricing linked to CPMs or media activity; contextual targeting and brand safety premiums; and margin capture on managed activation and optimisation. Analytics and platform modules likely support enterprise-style licensing or access fees, while activation products can monetise against media budgets.
Revenue Channels
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Silverpush: Key Competitors & Alternatives
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Independent DSP focused on CTV, identity and omnichannel measurement.
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Indian messaging and martech platform spanning push, SMS and data onboarding.
Recent Signals (Silverpush)
Silverpush Launches Contextual Podcast Segments
Silverpush announced on 2026-08-12 the launch of Silverpush Contextual Podcast Segments, a product designed to let advertisers access podcast inventory on YouTube. The offering enables brands and agencies to run video advertising campaigns targeted by contextual analysis of podcast content, expanding Silverpush's contextual intelligence capabilities into podcast-to-video placements. The announcement was published on ExchangeWire.
Read original sourceThe Trade Desk appoints Tamer Batan as DACH head
Tamer Batan has been appointed Vice President DACH at The Trade Desk, succeeding Daniel Neuhaus who left in May 2026. Effective immediately, Batan will lead the company’s business across Germany, Austria and Switzerland and report to Lukas Fassbender, Senior Vice President EMEA. He brings nearly two decades of marketing, media and ad-tech experience, including five years at Pinterest—where he led CPG for DACH and served as interim Managing Director DACH—and 14 years at Procter & Gamble in senior EMEA roles. The hire is part of a regional leadership reshuffle to accelerate DACH growth, with a focus on data-driven advertising in the premium open internet and growth channels such as Connected TV, Retail Media and Digital Audio. The appointment was announced by MEEDIA on 2026-08-03.
Read original sourceMaintaining Brand Safety in the AI Slop Era
An ADWEEK House Possible panel co-hosted with Silverpush on May 5, 2026, discussed how brands should protect media buys and preserve brand integrity amid low-quality algorithmic content dubbed “AI slop.” Panelists — including Sarah Larkin (Silverpush), Jessie Earl (Best Friends Animal Society) and Freddy Dabaghi (Crispin) — urged brands to define their own guardrails, limit placements that conflict with mission (e.g., politics, religion for a pet nonprofit), and reconsider performance definitions as feeds become more unpredictable. Panelists compared the current AI-content problem to early user-generated-content concerns and expressed optimism that truly low-quality AI content will be filtered out over time. The article notes it was produced in partnership with Silverpush.
Read original sourceSilverpush: Frequently Asked Questions
What is Silverpush?
Silverpush is a B2B advertising technology company focused on contextual video intelligence, cross-screen ad synchronisation, interactive video advertising, and campaign analytics.
Who uses Silverpush?
Its users are mainly advertisers, brands, media agencies, programmatic buyers, analysts, and brand safety or creative teams running digital and video campaigns.
How does Silverpush make money?
It makes money through software access fees, contextual targeting and analytics products, and campaign-linked revenues tied to media activation and optimisation.
Company Facts
- Founded
- 2012
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- silverpush.co