Silverpush

Silverpush operates a B2B adtech model. It develops proprietary platforms that help brands and agencies analyse video environments, activate contextually relevant campaigns, synchronise ads with live moments, and measure performance. The company creates value by improving media relevance, brand safety, and cross-screen execution without relying primarily on third-party cookies, then monetises that value through platform fees and campaign-related revenues.

Silverpush is a private B2B advertising technology company that sells contextual intelligence, video analysis, cross-screen synchronisation, interactive video advertising, and campaign analytics to advertisers, agencies, and programmatic buyers. Its products are built around computer vision, AI-assisted content analysis, brand safety, and moment-based activation across channels such as connected TV, social platforms, TV, and the open web.

The company makes money through a mix of software access and campaign-linked commercial models. Based on the product and monetisation data provided, Silverpush generates revenue from SaaS-style platform usage, contextual targeting premiums, analytics access, and managed campaign execution tied to media spend or CPM-based activity. Its acquisitions of BetterButter and Vidgyor suggest a strategy of broadening contextual data and strengthening CTV-related capabilities.