Silverpush
Contextual video adtech for targeting, synchronisation and analytics.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2012
- Company size
- 201–500
- Market role
- AdTech Vendor
- Official website
- silverpush.co
What Silverpush does
Silverpush operates a B2B adtech model. It develops proprietary platforms that help brands and agencies analyse video environments, activate contextually relevant campaigns, synchronise ads with live moments, and measure performance. The company creates value by improving media relevance, brand safety, and cross-screen execution without relying primarily on third-party cookies, then monetises that value through platform fees and campaign-related revenues.
Category differentiation
Silverpush is an adtech software vendor for contextual targeting and cross-screen activation, not a media agency, publisher, or consumer app. It should be distinguished from broader measurement vendors by its emphasis on video-level contextual analysis and moment-based synchronisation.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Silverpush is a private B2B advertising technology company that sells contextual intelligence, video analysis, cross-screen synchronisation, interactive video advertising, and campaign analytics to advertisers, agencies, and programmatic buyers. Its products are built around computer vision, AI-assisted content analysis, brand safety, and moment-based activation across channels such as connected TV, social platforms, TV, and the open web. The company makes money through a mix of software access and campaign-linked commercial models. Based on the product and monetisation data provided, Silverpush generates revenue from SaaS-style platform usage, contextual targeting premiums, analytics access, and managed campaign execution tied to media spend or CPM-based activity. Its acquisitions of BetterButter and Vidgyor suggest a strategy of broadening contextual data and strengthening CTV-related capabilities.
Company news briefing
Briefing updated:
Silverpush has expanded its contextual video capabilities with the launch of Contextual Podcast Segments for YouTube inventory and a partnership with PubMatic to enable episode-level CTV targeting. Following its recent entry into the DACH market, the Singapore-based adtech company also integrated Happydemics' survey-based brand lift measurement to evaluate campaign effectiveness beyond standard delivery metrics.
Business model & monetisation
Silverpush monetises through a combined SaaS and campaign-execution model. Revenue comes from software access to contextual intelligence, analytics, and creative tools; campaign-based pricing linked to CPMs or media activity; contextual targeting and brand safety premiums; and margin capture on managed activation and optimisation. Analytics and platform modules likely support enterprise-style licensing or access fees, while activation products can monetise against media budgets.
- Contextual targeting and video intelligence platform access
- SaaS / software subscription
- Campaign-linked activation and optimisation
- Percentage take-rate on media spend / campaign economics
- Analytics and reporting access
- Software licensing or bundled platform fee
- Interactive video advertising tools
- Platform fee and campaign-based pricing
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- KERV.ai
Contextual video adtech for interactive commerce and attention measurement.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
PubMatic Adds Show-Level CTV Targeting via Silverpush Partnership
CTV · Recorded impact score: 3/5
PubMatic and Silverpush have partnered to launch global episode-level contextual targeting for CTV inventory on PubMatic's supply-side platform. This integration allows buyers to curate ad inventory based on content context—such as genre, programme type, or brand safety—before bidding, without relying on cookies or user-level data. Advertisers can select from over 50 pre-built segments, applied pre-bid, across PubMatic's CTV supply, which includes 28 of the top 30 global streamers. Early results indicate improvements in brand awareness, consideration, conversion, and lower cost-per-view, with one WPP campaign achieving 20% higher conversion rates. PubMatic continues to offer audience-based targeting, but notes that combining both approaches may limit scale. The segments are now available globally via PubMatic and leading DSPs.
- PubMatic and Silverpush announced global episode-level contextual CTV segments, enabling pre-bid targeting based on content context.
- The integration covers all CTV supply within PubMatic, including 28 of the top 30 global streamers.
Silverpush Partners with Happydemics for Brand Lift Measurement
Brand Lift Measurement · Recorded impact score: 3/5
Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.
- Silverpush has partnered with Happydemics for brand lift measurement.
- Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
Silverpush Launches Contextual Podcast Segments
Contextual Intelligence & Targeting · Recorded impact score: 2/5
Silverpush announced on 2026-08-12 the launch of Silverpush Contextual Podcast Segments, a product designed to let advertisers access podcast inventory on YouTube. The offering enables brands and agencies to run video advertising campaigns targeted by contextual analysis of podcast content, expanding Silverpush's contextual intelligence capabilities into podcast-to-video placements. The announcement was published on ExchangeWire.
- Silverpush announced Silverpush Contextual Podcast Segments on 2026-08-12.
- The product enables advertisers to reach podcast inventory on YouTube using contextual intelligence.
Explore company relationships
Questions about Silverpush
What is Silverpush?
Silverpush is a B2B advertising technology company focused on contextual video intelligence, cross-screen ad synchronisation, interactive video advertising, and campaign analytics.
Who uses Silverpush?
Its users are mainly advertisers, brands, media agencies, programmatic buyers, analysts, and brand safety or creative teams running digital and video campaigns.
How does Silverpush make money?
It makes money through software access fees, contextual targeting and analytics products, and campaign-linked revenues tied to media activation and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
19 publicly documented primary sources and citations linked across the market graph.
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