Silverpush
Silverpush is a contextual video adtech for targeting, synchronisation and analytics.
Analyst Perspective
Silverpush is a private B2B advertising technology company that sells contextual intelligence, video analysis, cross-screen synchronisation, interactive video advertising, and campaign analytics to advertisers, agencies, and programmatic buyers. Its products are built around computer vision, AI-assisted content analysis, brand safety, and moment-based activation across channels such as connected TV, social platforms, TV, and the open web. The company makes money through a mix of software access and campaign-linked commercial models. Based on the product and monetisation data provided, Silverpush generates revenue from SaaS-style platform usage, contextual targeting premiums, analytics access, and managed campaign execution tied to media spend or CPM-based activity. Its acquisitions of BetterButter and Vidgyor suggest a strategy of broadening contextual data and strengthening CTV-related capabilities.
Analyst Signal Briefing
Updated: 2 Jul 2026Silverpush has launched SilverScreen™ to provide broadcast-quality YouTube buying for EMEA advertisers, while releasing a study with Lumen demonstrating the attention impact of contextual targeting on the platform. The company is prioritising brand safety through AI-driven guardrails to mitigate low-quality content and is positioning contextual intelligence as a privacy-first alternative for major events like the 2026 World Cup. These developments, alongside the release of its 2026 Travel Advertising Report and completion of FY 2023-24 financial filings, underscore a focus on transparent, intent-driven video strategies.
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Key insights about Silverpush
Category Differentiation
Silverpush is an adtech software vendor for contextual targeting and cross-screen activation, not a media agency, publisher, or consumer app. It should be distinguished from broader measurement vendors by its emphasis on video-level contextual analysis and moment-based synchronisation.
Silverpush: About
Silverpush operates a B2B adtech model. It develops proprietary platforms that help brands and agencies analyse video environments, activate contextually relevant campaigns, synchronise ads with live moments, and measure performance. The company creates value by improving media relevance, brand safety, and cross-screen execution without relying primarily on third-party cookies, then monetises that value through platform fees and campaign-related revenues.
How Silverpush Works & Monetises
Business model analysis and core revenue streams
Silverpush monetises through a combined SaaS and campaign-execution model. Revenue appears to come from software access to contextual intelligence, analytics, and creative tools; campaign-based pricing linked to CPMs or media activity; contextual targeting and brand safety premiums; and margin capture on managed activation and optimisation. Analytics and platform modules likely support enterprise-style licensing or access fees, while activation products can monetise against media budgets.
Revenue Channels
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Silverpush: Key Competitors & Alternatives
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Independent DSP focused on CTV, identity and omnichannel measurement.
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Indian messaging and martech platform spanning push, SMS and data onboarding.
Recent Signals (Silverpush)
Travel Advertising Report 2026
The latest report on travel advertising trends for 2026 is now available for download.
Read original sourceAnnual Returns and General Meeting Updates
Silverpush has released its annual returns for FY 2023 and FY 2024, along with details for the general meetings for FY 2023-24 and FY 2024-25.
Read original sourceTravel Advertising Report 2026
The current version features a new Travel Advertising Report for 2026, replacing the previous version's 2025 report.
Read original sourceSilverpush: Frequently Asked Questions
What is Silverpush?
Silverpush is a B2B advertising technology company focused on contextual video intelligence, cross-screen ad synchronisation, interactive video advertising, and campaign analytics.
Who uses Silverpush?
Its users are mainly advertisers, brands, media agencies, programmatic buyers, analysts, and brand safety or creative teams running digital and video campaigns.
How does Silverpush make money?
It makes money through software access fees, contextual targeting and analytics products, and campaign-linked revenues tied to media activation and optimisation.
Company Facts
- Founded
- 2012
- Core Segment
- AdTech Vendor
- Company Size
- 201–500
- Official Link
- silverpush.co