KERV.ai vs Silverpush

KERV.ai Blog: New Articles on Content Security and Contextual Advertising

Two new blog posts were added: 'Why Content Security Matters More as Advertising Gets Closer to the Moment' (September 10, 2026) and 'The Evolution of Contextual Advertising: Our Take on eMarketer’s New Report' (September 1, 2026).

KERV.ai Achieves the Trusted Partner Network Gold Star Certification for Premium Streaming Content Security and Privacy

KERV.ai has achieved the Trusted Partner Network Gold Star Certification, highlighting its commitment to premium streaming content security and privacy.

KERV.ai Expands Interactive CTV Advertising Partnership With LG Ad Solutions

KERV.ai Expands Interactive CTV Advertising Partnership With LG Ad Solutions

Contextual Intelligence Reshapes Campaign Targeting Strategies

During an ADWEEK House panel co-hosted with Silverpush, industry experts discussed how contextual intelligence is transforming ad targeting by focusing on content context rather than user identity. Amy Unrau of Silverpush explained that understanding video content allows for precise brand-content matching, reducing media waste. Sydney Axelrod from Good Apple highlighted a pharma campaign for an eye-care brand that used contextual signals like retirement cruises and classic TV shows to reach older audiences, achieving a 3X brand lift. Scott Stewart of Epitaph Group shared a sensitive campaign for Kids Help Phone that targeted self-harm searches on YouTube, earning recognition at Cannes Lions. The panel also addressed measurement challenges, with Stewart noting that longer engagement and higher completion rates correlate with downstream results, while Unrau emphasized ongoing efforts to tie omnichannel contextual strategies to performance metrics.

• Silverpush co-hosted an ADWEEK House panel on contextual intelligence.
• Good Apple's eye-care client achieved a 3X brand lift using contextual targeting.
• Epitaph Group's Kids Help Phone campaign earned recognition at Cannes Lions 2026.

PubMatic Adds Show-Level CTV Targeting via Silverpush Partnership

PubMatic and Silverpush have partnered to launch global episode-level contextual targeting for CTV inventory on PubMatic's supply-side platform. This integration allows buyers to curate ad inventory based on content context—such as genre, programme type, or brand safety—before bidding, without relying on cookies or user-level data. Advertisers can select from over 50 pre-built segments, applied pre-bid, across PubMatic's CTV supply, which includes 28 of the top 30 global streamers. Early results indicate improvements in brand awareness, consideration, conversion, and lower cost-per-view, with one WPP campaign achieving 20% higher conversion rates. PubMatic continues to offer audience-based targeting, but notes that combining both approaches may limit scale. The segments are now available globally via PubMatic and leading DSPs.

• PubMatic and Silverpush announced global episode-level contextual CTV segments, enabling pre-bid targeting based on content context.
• The integration covers all CTV supply within PubMatic, including 28 of the top 30 global streamers.
• Buyers can select from 50+ pre-built contextual and brand-safety segments, applied pre-bid, without using cookies or user-level data.

Silverpush Partners with Happydemics for Brand Lift Measurement

Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.

• Silverpush has partnered with Happydemics for brand lift measurement.
• Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
• Silverpush was founded in 2012 in Singapore and launched its DSP in 2014.