Observed Signal · Nov 4, 2026 · Partnership · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Adelaide's AU Ecosystem Reaches 100 Partners
Adelaide's AU (Attention Unit) ecosystem has expanded to 100 partners, with the addition of Pixability, Sightly, Silverpush, and Cadent as the first members of a new video curation category. This expansion helps curators and their advertising clients assess, validate, and improve the quality of curated video inventory. The inclusion of these partners underscores the growing importance of attention measurement in video advertising, providing advertisers with tools to better understand and optimize campaign performance.
The expansion of Adelaide's AU ecosystem to 100 partners, including new video curation capabilities, signals growing industry adoption of attention-based measurement, which is a key trend in AdTech.
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Key Takeaways & Evidence Grounding
- Adelaide's AU ecosystem has reached 100 partners.
- Pixability, Sightly, Silverpush, and Cadent joined as first members of the video curation category.
- The expansion targets quality assessment and improvement of curated video inventory.
Connected Companies & Entities
5 Entities mapped“Adelaide's AU Ecosystem has reached 100 partners.”
“Pixability joined as one of the first members of the new video curation category.”
“Sightly joined as one of the first members of the new video curation category.”
“Silverpush joined as one of the first members of the new video curation category.”
“Cadent joined as one of the first members of the new video curation category.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Adelaide Enhances Media Quality with Index Marketplaces Integration
Adelaide's AU attention-based media quality metric is now integrated into Index Marketplaces, expanding access to Adelaide’s measurement within sell-side curation workflows. The collaboration positions AU as a standardized, outcome-linked quality signal at deal creation, enabling buyers and marketplace partners to evaluate and package media quality at scale across DSPs. Index Marketplaces, Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning, also highlights GPID support, with testing indicating a 25% improvement in accuracy. Adelaide’s AU metric predicts placement attention and impact, helping brands and agencies optimize spend while publishers reflect value. Executives Marc Guldimann and Marybeth McGaugh emphasize that this integration advances transparent, higher-quality curated supply and broader data activation.
Adelaide Joins Index Marketplaces with AU Attention Metric
Adelaide, an attention-based media quality measurement and activation vendor, has been added to Index Marketplaces—Index Exchange’s omnichannel platform for curated, signal-rich supply activation and sell-side decisioning. The integration makes Adelaide’s AU omnichannel media-quality rating available within sell-side curation workflows, allowing buyers and curators to evaluate and package media quality at the point of deal creation. Index testing indicates its support for GPID improves accuracy by 25%. Adelaide’s AU predicts a placement’s likelihood of capturing attention and is increasingly used as a trading signal. The integration supports flexible activation through the DSP of choice without added fees or custom integrations and aims to help advertisers, agencies and marketplace partners prioritise inventory based on attention-driven quality.
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