Adelaide

The company operates a B2B measurement and analytics platform that provides an attention‑based quality score for ad inventory across digital and linear channels. A machine‑learning model synthesises environmental and research inputs (including eye‑tracking) to generate a single 0–100 attention score, exposed via dashboards and programmatic integrations. This creates value by giving advertisers, agencies and platforms a cross‑channel, outcome‑linked metric for planning, buying and optimising media, and by enabling publishers to package and sell inventory based on attention outcomes.

Commercially, the business follows an enterprise software and measurement services model: buyers gain access to the platform, analytics and integrations, while publishers and partners participate in an ecosystem that standardises on the attention metric. Partnerships with programmatic platforms and media owners (e.g. “attention guaranteed” style offerings) help drive adoption and embed the metric into trading and optimisation workflows.

Adelaide Metrics Inc. is a United States‑based digital media technology company focused on attention measurement and optimisation for advertising. Its core product is an attention‑based media quality metric (AU) delivered via dashboards, programmatic integrations, and an ecosystem that connects buyers and publishers using the metric across display, video, social, CTV, audio and linear channels.

The company sells primarily to advertisers, media agencies, demand‑side platforms and publishers who use its attention score to evaluate placements, optimise campaigns, and structure outcome‑linked deals. Revenue is generated through enterprise platform access, campaign‑level measurement and activation fees, and commercial arrangements where publishers can cover measurement costs to promote AU‑measured inventory.