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KERV.ai

Contextual video adtech for interactive commerce and attention measurement.

Available information varies by company and source.

Profile record updated:

Company facts

Official name
Grabit Interactive Media, Inc.
Entity type
COMPANY
Founded
2017
Headquarters
United States
Company size
501–1,000
Market role
AdTech Vendor
Official website
kerv.ai

What KERV.ai does

KERV.ai operates as an AdTech vendor selling a proprietary video intelligence and activation stack to both demand-side and supply-side customers. On the buy side, it helps brands and agencies convert standard video into interactive and shoppable formats and optimise delivery using contextual and engagement data. On the sell side, it helps publishers and platforms monetise video inventory through object-level contextual matching and interactive ad enablement. The company creates value by turning video content into structured metadata, using that data to improve relevance and monetisation, and capturing revenue through software access, campaign execution, analytics, data-driven upsells, and a share of monetised media outcomes where applicable.

Category differentiation

KERV.ai is an AdTech software company for contextual video intelligence and interactive commerce media, not a general-purpose AI model provider or a consumer video platform. It should be distinguished from pure creative agencies and from generic contextual targeting vendors that do not specialise in object-level video analysis.

Strategic context

AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.

KERV.ai is a private US advertising technology company that provides software for contextual video analysis, interactive and shoppable ad creation, publisher video monetisation, attention measurement, and first-party interaction data. Its platform analyses video content at object and frame level, maps creatives and products to relevant scenes, and activates those experiences across programmatic environments such as CTV, OTT, web, mobile, and social placements. The company makes money primarily from B2B software and campaign activation tied to advertisers, agencies, publishers, and video platforms. Its commercial model combines SaaS-style platform access with campaign-based fees and publisher monetisation participation, using proprietary video metadata, engagement signals, and attention analytics to improve targeting, performance, and inventory yield.

Company news briefing

Briefing updated:

Building on its AI-driven contextual monetisation strategy, KERV.ai has further expanded its global interactive CTV advertising partnership with LG Ad Solutions to reach new international markets. This development aligns with the ongoing international roll-out of HBO Max's 'Moments' contextual ad solution powered by KERV's AI technology. Furthermore, KERV has achieved the Trusted Partner Network Gold Star Certification, reinforcing its commitment to streaming content security and privacy under the leadership of Chief Product and Technology Officer Joshua Koran.

Business model & monetisation

KERV.ai primarily monetises via SaaS-style licensing and campaign-based commercial agreements for its interactive video, contextual targeting, and measurement products. Brands and agencies likely pay platform and activation fees for turning video into interactive or shoppable experiences, while publishers and platforms appear to engage through monetisation partnerships tied to improved yield or incremental revenue generation. The company also has upsell potential from analytics, first-party interaction data, attention measurement, and premium pricing for higher-performing interactive video inventory.

Interactive and shoppable video campaign activation
Software Subscription
Publisher monetisation and incremental revenue share
Percentage Take-Rate
Attention measurement and analytics
Software Subscription
First-party interaction data and audience optimisation
Software Subscription
Implementation and campaign services
Service Fee

Products & capabilities

No products with linked sources are available in this view.

Programmatic stack & registry data

Registry entries and observed technical data do not establish certification, legal compliance or actual usage.

Grabit Interactive Media Inc dba KERV Interctive

IAB vendor record: 765

Cookies declared
No
Non-cookie access declared
No
Declared special purpose IDs
1, 2

Products & market categories

Competitors & alternatives

  • Silverpush

    Contextual video adtech for targeting, synchronisation and analytics.

  • Channel Factory

    Contextual video advertising platform for suitability, targeting and activation.

  • Adtarget

    Turkish adtech platform for contextual, video and rich media ads.

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Recent recorded signals

Dates refer to the source publication. Older entries are historical context, not evidence of a new event.

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Questions about KERV.ai

What is KERV.ai?

KERV.ai is a private advertising technology company that analyses video content at object and frame level to power contextual, interactive, and shoppable advertising as well as attention measurement.

Who uses KERV.ai?

Its direct users are brands, agencies, media buyers, publishers, streaming platforms, and media owners that want to improve video targeting, monetisation, and engagement measurement.

How does KERV.ai make money?

It appears to generate revenue through software licensing, campaign-based activation fees, analytics and data upsells, and publisher monetisation arrangements tied to improved video inventory performance.

Sources & coverage

This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.

18 publicly documented primary sources and citations linked across the market graph.

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