Channel Factory vs Silverpush

Channel Factory Launches Premium CTV Intelligence Layer and AI Slop Detection

Channel Factory announces the launch of a Premium CTV Intelligence Layer and AI Slop Detection, as featured in the News & Press section.

Fritz Strobl to Expand Channel Factory in Austria

Adtech firm Channel Factory is expanding its presence in Austria by appointing Fritz Strobl as Commercial Lead Austria, a newly created role effective immediately. Strobl will develop business with media agencies and advertisers and reports into the DACH organization under Managing Director Patrick Edlefsen. Strobl previously spent about six and a half years at Showheroes, led the company's 2019 market entry into Austria, and from 2022 served as Head of Sales for Austria and later Switzerland; earlier roles include Vice Media, Kurier Digital, Forbes Austria and Verlagsgruppe News. He is active on the IAB Austria board, focuses on video/CTV and cookieless advertising, and has led an IAB working group on Big Screen Advertising since 2023. Channel Factory emphasizes contextual and environment-quality video advertising, brand safety/suitability and CTV work across walled gardens and is present in 54 countries.

• Channel Factory appointed Fritz Strobl as Commercial Lead Austria, effective immediately.
• Fritz Strobl reports into the DACH organisation under Managing Director Patrick Edlefsen.
• Strobl worked about six and a half years at Showheroes and served as Head of Sales for Austria (and later Switzerland) since 2022.

PubMatic Adds Show-Level CTV Targeting via Silverpush Partnership

PubMatic and Silverpush have partnered to launch global episode-level contextual targeting for CTV inventory on PubMatic's supply-side platform. This integration allows buyers to curate ad inventory based on content context—such as genre, programme type, or brand safety—before bidding, without relying on cookies or user-level data. Advertisers can select from over 50 pre-built segments, applied pre-bid, across PubMatic's CTV supply, which includes 28 of the top 30 global streamers. Early results indicate improvements in brand awareness, consideration, conversion, and lower cost-per-view, with one WPP campaign achieving 20% higher conversion rates. PubMatic continues to offer audience-based targeting, but notes that combining both approaches may limit scale. The segments are now available globally via PubMatic and leading DSPs.

• PubMatic and Silverpush announced global episode-level contextual CTV segments, enabling pre-bid targeting based on content context.
• The integration covers all CTV supply within PubMatic, including 28 of the top 30 global streamers.
• Buyers can select from 50+ pre-built contextual and brand-safety segments, applied pre-bid, without using cookies or user-level data.

Silverpush Partners with Happydemics for Brand Lift Measurement

Silverpush, a Singapore-based adtech company, has announced a partnership with Happydemics, a brand lift measurement specialist, to integrate external brand impact measurement into its contextual video campaigns. Happydemics will use survey-based methods to measure metrics such as ad recall, interest, and consideration. This allows Silverpush to evaluate campaign success beyond standard delivery metrics like impressions and reach. The partnership addresses advertisers' demand for clear evidence that contextual campaigns deliver relevant outcomes. Silverpush, which entered the DACH market in 2025, recently also partnered with Airtory to adapt social media videos for YouTube and CTV. The company's technology processes context and platform signals to inform targeting decisions, while DSPs execute the campaigns.

• Silverpush has partnered with Happydemics for brand lift measurement.
• Happydemics will measure ad recall, interest, and consideration for Silverpush's contextual campaigns.
• Silverpush was founded in 2012 in Singapore and launched its DSP in 2014.

Silverpush Launches Contextual Podcast Segments

Silverpush announced on 2026-08-12 the launch of Silverpush Contextual Podcast Segments, a product designed to let advertisers access podcast inventory on YouTube. The offering enables brands and agencies to run video advertising campaigns targeted by contextual analysis of podcast content, expanding Silverpush's contextual intelligence capabilities into podcast-to-video placements. The announcement was published on ExchangeWire.

• Silverpush announced Silverpush Contextual Podcast Segments on 2026-08-12.
• The product enables advertisers to reach podcast inventory on YouTube using contextual intelligence.
• It is intended to allow brands and agencies to activate video advertising campaigns against podcast content on YouTube.