Channel Factory

Channel Factory operates a B2B adtech model centred on proprietary contextual data and campaign activation for social and video advertising. It creates value by classifying video content at scale, turning that analysis into suitability and targeting controls, and then applying those controls to campaign planning, activation and optimisation. The business spans both software and managed services, allowing customers to use its intelligence layer alone or combine it with hands-on media execution.

Channel Factory is a private adtech company that provides contextual intelligence, brand suitability, video classification and campaign activation tools for advertisers and media agencies. Its core products are built around analysing video and creator environments across platforms such as YouTube and other social channels, then using those signals to improve media placement quality, reduce wasted spend and support campaign optimisation.

The company makes money through a mix of software-style platform access, media-spend-linked activation economics and managed service fees. Its customers are brands, agencies, media buyers and brand safety teams that need privacy-compliant targeting, pre-bid filtering and cross-platform video campaign execution rather than a consumer-facing product.