AdButler

The business model is centred on selling ad infrastructure software to organisations that own or manage advertising inventory. AdButler provides a modular platform: core ad serving, video and mobile delivery, programmatic supply, self-serve sales workflows, retail media functionality and API-based extensibility. Customers adopt the platform to manage campaigns, connect demand, automate sales and improve monetisation across multiple channels. Value is created through reliable delivery, integration flexibility, reporting, targeting and revenue optimisation, while revenue is captured through recurring platform charges, usage fees and selective take-rate economics.

AdButler is a B2B advertising technology platform operated by Sparklit Networks Inc. It provides ad serving and publisher monetisation infrastructure across display, video, mobile, native, email and digital out-of-home, alongside programmatic supply tooling, a self-serve advertising portal and retail media capabilities. Its products are used by publishers, media owners, app developers, streaming platforms, retailers and technical teams that need to manage, deliver and monetise advertising inventory.

The company makes money primarily from software subscriptions, usage-based fees and add-on modules tied to ad serving, programmatic supply, analytics, API access and infrastructure consumption. It also runs a hybrid pricing model for its self-serve advertising portal, combining a monthly platform fee with a revenue share on generated advertising revenue. The business is positioned as an independent ad infrastructure vendor competing with broader ad serving and monetisation platforms.