Breuninger

Monday Roundup: Breuninger Sale Fails, Biontech Closes Plants

A Manager Magazin newsletter (published 2026-06-01) summarizes major business headlines: the planned €2.5bn sale of German retailer Breuninger has been called off amid shareholder disputes; Uber and Israeli AI firm Autobrains announced plans to run Level‑4 robotaxis in Munich; SoftBank's Masayoshi Son said he plans a €75bn investment to expand AI infrastructure in France as SoftBank shares jumped ~15%; Nvidia unveiled a new AI-focused chip for Windows PCs, intensifying competition with Intel; and Biontech will end vaccine production in Germany and close four plants, raising concerns about national pandemic preparedness. The newsletter also covers leadership, corporate governance and startup operational issues such as Nokera's founder being sidelined.

OMR Festival 2026: Wednesday Midday Masterclasses

OMR Festival 2026 (May 4–6) is accepting applications for its Masterclasses until April 16, 2026. The festival program includes roughly 300 Masterclasses, plus Guided Tours and Side Events; Masterclasses run across three days starting May 4. The festival expects about 67,000 visitors, more than 800 speakers and over 1,000 exhibitors/partners. This article lists the Masterclasses scheduled for the afternoon of May 6 and adds application details: applicants must hold a valid OMR26 ticket linked to their My‑Festival account, apply via the OMR app or application tool, and submit between 3 and 8 Masterclass/Guided Tour applications (minimum 3) to guarantee a place. The May 6 afternoon lineup covers a wide range of marketing and martech topics — from Paid Social creative systems, generative AI workflows and agentic AI, to Retail Media, GEO (Generative Engine Optimization), DAM migrations, and Amazon/agency ad‑tech strategies — with sessions hosted by brands, platforms and agencies such as Meta, Amazon Ads, Adobe, Shopify, HBO Max, Wolt Ads for Brands and others.

Checkout Retail Media: After-Sales as New Ad Space

Checkout, or after-sales, is emerging as a major new ad surface within Retail Media. The article notes Germany's Retail Media market is estimated at €3.3B this year, while the global market stands around US$179.5B and is growing about 15.4% year over year. Historically focused on in-site visibility and Sponsored Products, the sector now shows significant untapped potential in the checkout and post-purchase journey. A BVDW survey indicates roughly 90% have collaborated with retailers or RMNs, with 68% seeing high potential in upper-funnel activity. Key stats include 89% valuing targeting based on shopper behavior and purchase data, 60% viewing retailer platforms as prefilters for ready-to-buy audiences, and 76% using onsite display for upper-funnel activation. Proponents argue that monetization in After Sales can generate new revenue with modest effort while preserving customer experience, with early examples cited from Deutsche Post, DocMorris, Fielmann, Lotto24 and hagebau.