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Creator Campaign Case Study for 007 First Light

Hello Partner published a case-study style preview of a CreatorFest 2026 session where Kolsquare and Substance Global present the creator campaign behind the game 007 First Light. Substance Global collaborated with game studio IO Interactive to launch the title with major creators, and used Kolsquare’s platform for creator data intelligence and results capture. The piece is presented as an on-demand / Partner+ exclusive session at CreatorFest 2026 and positions the session as a step-by-step walkthrough of the campaign build and launch.

Massive Cable Merger, Potential Bankruptcy, Streaming Updates

This Cord Cutters News roundup (August 18, 2026) highlights major developments in the cable and streaming space, including ongoing news about the Spectrum and Cox merger and a separate report that a major cable company may be facing bankruptcy and possible removal from the NYSE. The piece also links to recent streaming product updates: Peacock launching a new membership program, DIRECTV adding a curated sports multiview feature, and Pluto TV starting Double Feature Fridays. Additional items referenced include programming changes at MeTV, California’s legal actions involving Paramount, and a note that Amazon is training AI using Twitch videos. The post is a daily news roundup compiling short summaries and links to those individual stories.

Reddit Brand Posting and Dopamine Shopping

Marketers are increasingly participating in Reddit conversations after Reddit licensed data to Google and OpenAI, making Reddit a frequently cited source in LLM outputs — a strategy that has provoked moderator pushback and mixed brand reception. Reddit says there is no guarantee content will influence LLMs and has rolled out automated tools to catch marketing spam. Separately, South Korea has seen the rise of so-called “dopamine sites,” fake shopping portals that let users simulate purchases for the browsing experience while collecting data and showing advertising (examples: FoodNeverComes, Dopamine Shop). The piece also profiles an AI-driven local news experiment, The Dissent, launched by Dakota Carrasco using Claude-powered agents to generate large volumes of local stories, raising concerns about AI scraping, attribution and an AI citation loop. The roundup notes additional industry items including publisher scraping, a regulator-approved Charter–Cox merger, Google and Apple product policy changes, and Twitch streamer AI opt-in issues.