JOYY

JOYY operates a portfolio of consumer social and entertainment applications spanning live-streaming, short-form video, casual social gaming and messaging. It creates value by aggregating large bases of creators and viewers, facilitating real-time and asynchronous social interaction, and enabling a creator economy within its platforms. Users access the apps for free but can purchase virtual currency and items to enhance their experience or support creators, while creators use the platforms as distribution and monetisation channels.

Economically, JOYY runs a two-sided platform model. On one side, consumers pay for virtual gifts, coins, subscriptions and upgraded features; on the other, advertisers and brands pay for targeted ad inventory delivered through its in‑app advertising product. JOYY shares a portion of user spending with creators, retaining a take-rate margin as platform revenue. Advertising sales and performance metrics such as paying users and ARPPU complement this microtransaction-driven income, resulting in a mixed virtual goods and digital advertising business model across multiple regions, especially emerging markets outside mainland China.

JOYY Inc. is a Singapore-headquartered global social entertainment company focused on consumer live-streaming, short-form video, social gaming and messaging. Its main products include live video platforms, short-video creation apps, casual social gaming apps and messaging / video calling apps, many of which are operated through its BIGO segment.

The company generates revenue primarily from end-users purchasing virtual items, in-app currency and subscriptions across its apps, as well as from digital advertising sold through its in‑app advertising product. Its direct paying customers are individual consumers who buy virtual goods and premium features, while advertisers and brands buy media placements via its advertising offering. Creators receive a revenue share from user spending, with JOYY retaining a take-rate on these transactions.