JOYY

JPMorgan Upgrades JOYY, Sees More Share Gains

JPMorgan upgraded Joyy Inc. (JOYY) to overweight from neutral and raised its price target to $98 from $35, citing the company’s shareholder-return plan and strong financial position. Analyst Daniel Chen noted JOYY’s sizable net cash (US$3.2 billion in Q1 2026, or ~84% of market cap), robust cash generation, and a May policy targeting a 15% annual shareholder return. JPMorgan also highlighted advertising growth opportunities across Joyy’s livestream and social platforms. LSEG data shows 12 of 14 covering analysts rate JOYY a buy or strong buy. The stock has risen about 46% over the past year and rose in premarket trading after the upgrade.

Vietnam proposes muting social media for under-16s

Vietnam’s Ministry of Culture, Sports and Tourism has proposed a draft decree to tighten online protections for users under 16 by restricting social media and gaming access. Under the proposal, minors could retain accounts but would be barred from posting, commenting or reacting unless accounts are registered to a parent or legal guardian who must supervise content and time spent. Platforms and game operators would be required to verify ages, identify child users, deliver age-appropriate content and block access to harmful material (violence, pornography, gambling, drugs, suicide). Online games would be limited to 60 minutes of play per day for under-16s across games run by the same company. The draft is not final and follows similar child-safety measures introduced in other countries in 2026.

BIGO Ads Registers to IAB Europe TCF v2.2

BIGO Ads, the programmatic advertising platform operated under JOYY Inc., has become a registered vendor in IAB Europe’s Transparency & Consent Framework (TCF) version 2.2. The registration formalises BIGO Ads’ participation in the TCF, signalling a commitment to GDPR- and ePrivacy-aligned consent handling, transparency, and industry governance. As a TCF-registered vendor, BIGO Ads says it will engage in standards co-development, strengthen partnerships with European publishers, brands and agencies, and offer advertisers privacy-first programmatic access to users. The company frames the move as enhancing platform transparency, compliance capabilities and scalable, privacy-compliant advertising in the European market.