Kumu

Kumu runs a hybrid platform-and-services model. On the consumer side, it operates a social platform where users watch streams, interact in real time, and spend on virtual goods and related in-app features; creators and agents participate in the platform economy, while Kumu captures a share of those transactions and also sells ad inventory. On the business side, it offers managed advertising and campaign services to brands through Kumu Agency, using campaign planning, media buying, attribution, and optimisation capabilities to deliver reach into Kumu’s audience and other digital channels.

Kumu is a Philippine social entertainment platform operated by Kumumedia Technologies, Inc. It combines live streaming, user-generated video, voice chat, community interaction, social gaming, and creator monetisation features in a mobile-first app. Its core users are consumers and creators, with monetisation centred on virtual currency, gifting, and other in-app purchases. The platform also generates advertising revenue inside its app ecosystem.

Beyond the consumer platform, Kumu operates a B2B services arm, Kumu Agency, which provides campaign strategy, media planning, digital advertising, and attribution-led execution for brands. This means the company monetises through both consumer spending and brand budgets, giving it a hybrid model spanning social platform economics and managed media services. The evidence indicates a strong Philippines focus rather than a broadly global operating footprint.