Kumu

The company operates a consumer-facing livestreaming and social commerce platform that aggregates attention, creator content and community interaction, then monetises that engagement through virtual goods and brand partnerships. Users purchase in-app virtual currency via standard app store and local payment rails, then convert that into virtual gifts sent to livestreamers and content creators. The platform retains an economic margin between currency purchase and creator cash-out, effectively functioning as a virtual goods marketplace. It also creates value for brands and merchants by offering interactive campaigns, shoppable livestreams and in-app e-commerce placements targeted at its audience, charging partners through campaign fees and commercial agreements. For creators, the platform provides discovery, audience tools and a monetisation channel; for users, it provides entertainment and social interaction; for brands, it provides access to a highly engaged Filipino and diaspora user base in a walled-garden environment.

Kumumedia Technologies, Inc. is a Philippines-based developer and operator of a mobile social entertainment platform focused on livestreaming, user-generated video and in-app e-commerce. The platform enables users to broadcast and watch live video, participate in community challenges and campaigns, and purchase virtual items and goods within the app ecosystem. The company generates revenue primarily from the sale of virtual currency that users buy to send digital gifts to creators, from which creators can cash out a portion while the platform retains a margin. Additional income comes from brand and advertiser campaigns, sponsored programming and facilitating e-commerce transactions for merchants and partners on the platform. Core customers are individual consumers and creators who spend on virtual items, alongside brands and advertisers that pay for campaigns and commerce-led activations.