BIGO
BIGO is a social apps and programmatic advertising platform operator.
BIGO operates in the Publisher & Media Owner segment.
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Distinction
This refers to the BIGO consumer and advertising technology business under JOYY, not solely the Bigo Live app. It is also not a pure DSP vendor, because it operates consumer social platforms and monetises owned media as well.
- Founded
- 2014
- Headquarters
- 30 Pasir Panjang Road, #15-31A, Mapletree Business City, Singapore 117440
- Core Segment
- Publisher & Media Owner
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-23
Key insights about BIGO
BIGO: About
BIGO creates value through a vertically integrated model. It owns consumer-facing social video and live-streaming platforms that attract users, creators and engagement, then monetises that attention through in-app purchases and advertising. In parallel, it sells advertising technology and media access through BIGO Ads, which supports user acquisition for advertisers and monetisation for publishers using integrated demand- and supply-side capabilities.
Products & Services in Categories
Verified structural categorizations from the graph
BIGO: Market Position
BIGO is a Singapore-headquartered consumer internet and advertising technology business best known for operating social and live-streaming apps such as Bigo Live and Likee, alongside BIGO Ads, its programmatic advertising platform. The company sits within JOYY Inc. and appears to function as a business segment that combines owned consumer platforms with advertising infrastructure. Its products serve both end-users and creators on the consumer side, and app developers, performance marketers and brands on the business side.
BIGO: Frequently Asked Questions
What is BIGO?
BIGO is a Singapore-based digital media and advertising technology business that operates social apps such as Bigo Live and Likee, alongside the BIGO Ads programmatic platform.
Who uses BIGO?
Consumers and creators use its social and live-streaming apps, while app developers, publishers, performance marketers and brands use BIGO Ads for user acquisition and monetisation.
How does BIGO make money?
It makes money through in-app purchases such as virtual gifts, advertising sold across owned apps, and programmatic advertising and publisher monetisation services delivered through BIGO Ads.
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