BIGO

BIGO operates a dual-sided platform model combining consumer social/video apps with an advertising and monetisation stack. On the consumer side, it acquires and engages users on live-streaming and short-form video apps and facilitates creator-audience interactions, then converts engagement into spending on virtual currencies, gifts, and value-added features, sharing a portion of this spend with creators and talent partners. On the B2B side, it packages its owned and partner mobile inventory into a programmatic ad platform that offers media buying, user acquisition and monetisation solutions to advertisers and app developers, earning revenue from media budgets and a take-rate on ad spend and publisher revenues. This creates value by matching consumer attention with advertisers’ performance goals while enabling creators and publishers to earn income from user engagement.

BIGO Technology is a Singapore-headquartered social media and live-streaming company owned by JOYY Inc. It operates consumer video platforms including a global live-streaming app, a short-form video app, and a communication app, and runs its own programmatic advertising platform for marketers and app developers. The company leverages deep-learning-driven ad technology to monetise its large user base and developer inventory.

BIGO generates revenue mainly from in-app purchases of virtual currencies and gifts, creator revenue sharing, paid features or subscriptions, and digital advertising sold via its ad platform. Its paying customers are a mix of individual end-users who buy virtual items and subscriptions inside consumer apps, and business advertisers, media agencies, and mobile app publishers who purchase ad campaigns or integrate its monetisation SDK to access performance advertising demand.