BIGO
Social apps and programmatic advertising platform operator.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- BIGO TECHNOLOGY PTE. LTD.
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- 30 Pasir Panjang Road, #15-31A, Mapletree Business City, Singapore 117440
- Company size
- 1,001–5,000
- Market role
- Publisher & Media Owner
- Official website
- bigo.sg
What BIGO does
BIGO creates value through a vertically integrated model. It owns consumer-facing social video and live-streaming platforms that attract users, creators and engagement, then monetises that attention through in-app purchases and advertising. In parallel, it sells advertising technology and media access through BIGO Ads, which supports user acquisition for advertisers and monetisation for publishers using integrated demand- and supply-side capabilities.
Category differentiation
This refers to the BIGO consumer and advertising technology business under JOYY, not solely the Bigo Live app. It is also not a pure DSP vendor, because it operates consumer social platforms and monetises owned media as well.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
BIGO is a Singapore-headquartered consumer internet and advertising technology business best known for operating social and live-streaming apps such as Bigo Live and Likee, alongside BIGO Ads, its programmatic advertising platform. The company sits within JOYY Inc. and functions as a business segment that combines owned consumer platforms with advertising infrastructure. Its products serve both end-users and creators on the consumer side, and app developers, performance marketers and brands on the business side.
Business model & monetisation
BIGO uses a hybrid monetisation model. BIGO Ads likely earns revenue from media spend routed through its DSP and SSP, including performance-based buying such as CPI and CPA and margin capture on publisher monetisation. Its consumer apps monetise through in-app purchases, especially virtual gifts and digital items, and through ad inventory sold across owned properties, producing a mix of advertising revenue and consumer spend.
- In-app purchases and virtual gifting
- Consumer spending within live-streaming and social apps
- Advertising sold across owned apps
- Ad-supported inventory monetisation
- Programmatic demand monetisation via BIGO Ads
- Percentage take-rate on media spend and performance campaigns
- Publisher monetisation services
- Supply-side monetisation margin
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- InMobi
Mobile-first ad tech platform for programmatic advertising and app monetisation.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about BIGO
What is BIGO?
BIGO is a Singapore-based digital media and advertising technology business that operates social apps such as Bigo Live and Likee, alongside the BIGO Ads programmatic platform.
Who uses BIGO?
Consumers and creators use its social and live-streaming apps, while app developers, publishers, performance marketers and brands use BIGO Ads for user acquisition and monetisation.
How does BIGO make money?
It makes money through in-app purchases such as virtual gifts, advertising sold across owned apps, and programmatic advertising and publisher monetisation services delivered through BIGO Ads.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
12 publicly documented primary sources and citations linked across the market graph.
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