17LIVE
Live streaming social platform monetised through gifting, subscriptions and commerce.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- 17LIVE Group Limited
- Entity type
- COMPANY
- Founded
- 2015
- Headquarters
- E Space Tower, Shibuya, Tokyo, Japan
- Company size
- 501–1,000
- Market role
- B2C Consumer App / Platform
- Ticker
- LVR
- Official website
- 17.live
What 17LIVE does
17LIVE operates a consumer platform model built around creator-audience engagement. It attracts users with live video and audio entertainment, enables creators to build fan communities, and monetises user attention through virtual goods, subscriptions and commerce-linked transactions. The company creates value by increasing creator participation, viewer engagement and spending density within its proprietary ecosystem, while extending that activity into live shopping and related merchant tooling.
Category differentiation
17LIVE is a consumer live streaming and creator monetisation platform, not an enterprise video infrastructure vendor or a pure ad tech platform. It is closer to social live entertainment and live commerce than to standard video conferencing software.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
17LIVE is a Japan-headquartered consumer live streaming platform focused on creator-led entertainment, real-time audience interaction, and monetisation through virtual gifting and subscriptions. Its core product connects livestreamers, virtual creators and fans in a mobile-first social environment, with adjacent products spanning audio live streaming and live commerce. The company appears to compete with social and live video platforms such as TikTok, Twitch and Bigo Live. The business makes money primarily from in-app purchases in a virtual economy, where users buy virtual items or points and spend them during live sessions, and from recurring fan subscriptions. It has also expanded into live commerce through HandsUP and merchant workflow tooling through OrderPally, suggesting a broader strategy of turning creator engagement into commerce and transaction revenue. Customers are primarily consumers and creators on the core platform, with merchants and sellers participating in its commerce products.
Business model & monetisation
The primary monetisation model is a virtual economy: users buy virtual points or items via in-app purchases and send gifts to creators, with 17LIVE taking a platform share and recognising revenue when the virtual items are consumed. Secondary revenue comes from fan membership subscriptions and other paid in-app features or events. Additional monetisation is emerging from live commerce transactions and merchant-facing commerce systems, likely through transaction-related fees and platform usage arrangements.
- Virtual gifting and virtual item consumption
- In-app purchases / one-time spend
- Fan memberships and subscriptions
- Recurring subscription
- Live commerce transactions
- Percentage take-rate
- Merchant-facing commerce system access
- SaaS / software subscription
- In-app advertising
- Ad-supported
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Xiaohongshu (Red / REDnote)
Chinese lifestyle social platform linking discovery, advertising and commerce.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
Explore company relationships
Questions about 17LIVE
What is 17LIVE?
17LIVE is a consumer live streaming platform where creators and virtual performers broadcast live content and monetise fan engagement through gifts, subscriptions and related in-app spending.
Who uses 17LIVE?
Its main users are consumers seeking live entertainment, creators and V-Livers building audiences, and, in its commerce products, brands, sellers and merchants running live shopping experiences.
How does 17LIVE make money?
It primarily earns revenue from in-app purchases of virtual items and points, plus subscriptions, with additional upside from live commerce transactions, merchant tools and some advertising.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
22 publicly documented primary sources and citations linked across the market graph.
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