STAN
STAN is a social gaming community app for creators, gamers and fans.
Analyst Perspective
STAN is a Singapore-incorporated social mobile and web platform centred on gaming communities, creators and fans, with a particular focus on India. Its product combines live audio interaction, creator-led communities, tournaments, chat and virtual rewards into a consumer app environment where users engage around games and creators build audiences. The company makes money through a hybrid model that includes in-app purchases, microtransaction take-rates, brand partnerships, sponsorships and advertising integrations. Its direct users are gamers, creators and fans, while commercial demand also comes from brands seeking access to those communities and from creators monetising their audiences through the platform.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
Stan, the Australian streaming subsidiary of Nine Entertainment, continues to prioritise its market position through a strategic focus on original programmes, live sports, and licensed Hollywood content. Headquartered in Sydney, the service maintains its established model as a local subscription platform while offering international accessibility for its catalogue. This consistent content-led approach reinforces Stan's role as a primary domestic competitor within the global streaming landscape.
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Key insights about STAN
Category Differentiation
STAN is a consumer social gaming and creator community platform, not a DSP, ad network or enterprise SaaS tool. It is closer to a gaming-focused social app than to a general-purpose chat platform or pure esports organiser.
STAN: About
STAN operates a consumer social platform built around gaming communities and creator engagement. It creates value by aggregating gaming-focused users, enabling creators to host voice rooms and communities, facilitating tournaments and social interaction, and layering monetisation tools on top of this engagement. Revenue is generated from transaction fees on in-app spending and from brand-funded monetisation tied to creator communities and audience attention.
How STAN Works & Monetises
Business model analysis and core revenue streams
STAN uses a hybrid freemium monetisation model. Core revenue appears to come from percentage take-rates on microtransactions, including gifting, virtual rewards and tournament-related in-app spending. Additional monetisation comes from brand deals, sponsorships and advertising integrations within creator-led communities, creating both user-paid and brand-funded revenue streams.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Recent Signals (STAN)
State of Streaming Adds Stan Profile
Stan is an Australian streaming app owned by Nine Entertainment, headquartered in Sydney and founded in 2015. The service offers Stan Originals, live sports and licensed Hollywood content and operates as a local subscription streaming platform (international subscription available). This page on State of Streaming lists recent coverage and related articles about streaming industry topics and companies.
Read original sourceYouTube Launches Gemini-Powered Creator Partnerships Suite
YouTube announced at its NewFronts event that BrandConnect is becoming YouTube Creator Partnerships, a centralized, Gemini-powered suite to match brands with creators. The platform gives brands access to a pool of more than three million creators in the YouTube Partner Program, enables Gemini-driven discovery and one-click matching, and simplifies outreach by letting advertisers message multiple creators and organize favorites. Creators who share channel insights are shown about 60% more often in searches. A new feature, Creator Partnerships Boosts (formerly Partnership Ads), lets brands repurpose creator content for campaigns across YouTube Shorts and the main video feed. YouTube framed the change around trust—citing that 78% of viewers trust YouTube creators most for product recommendations.
Read original sourceBrand Stunt: Boyle Sports & Stan Collymore Euro 2016
A VideoWeek report covers Boyle Sports’ branded-content stunt for Euro 2016, pairing the Irish bookmaker with former England footballer Stan Collymore to stream live coverage of surrounding events. Collymore used Periscope to broadcast from Lille during the Russia vs England match, navigating a volatile crowd and engaging in live reportage. The commentary drew significant attention, with reports noting up to half a million concurrent viewers. The piece recounts Collymore’s controversial history, including a 1998 domestic assault allegation and other tabloid episodes, and describes the ensuing social-media reaction, including comments from journalists such as Martin Daubney of The Independent. While acknowledging potential safety risks and questions about brand responsibility, the article concludes the stunt generated headlines and highlights broader considerations for brands deploying live, celeb-led content in unpredictable environments.
Read original sourceSTAN: Frequently Asked Questions
What is STAN?
STAN is a social gaming platform and mobile app where gamers, creators and fans interact through communities, live audio and tournaments.
Who uses STAN?
Its main users are gamers, creators, influencers and young digital consumers in India, with brands also participating through sponsorships and collaborations.
How does STAN make money?
It earns through in-app purchases and microtransaction take-rates, plus brand deals, sponsorships and advertising integrations.
Company Facts
- Founded
- 2022
- Headquarters
- 160 Robinson Road, Singapore
- Core Segment
- B2C Consumer App / Platform
- Company Size
- 50–200
- Official Link
- getstan.app