Observed Signal · Nov 3, 2026 · Award · Source: ExchangeWire · Impact: 1/5 · Sentiment: Neutral
BIGO Ads Ranks 7th Globally in Android Gaming
BIGO Ads, the deep learning-based advertising platform under JOYY Inc., has been ranked No. 7 globally in the Android Gaming Overall Power Ranking in the AppsFlyer Performance Index 2026. The platform secured 11 placements across gaming and non-gaming Power Rankings, spanning global and specific regional categories. This recognition highlights BIGO Ads' growing influence and performance in the mobile advertising ecosystem, particularly within the Android gaming sector. The ranking is based on AppsFlyer's comprehensive analysis of media sources, evaluating them on key performance metrics such as install volume, retention, and return on ad spend. This achievement underscores BIGO Ads' effectiveness in driving user acquisition and engagement for gaming advertisers.
This news is a routine vendor performance ranking with limited analytical value, focusing on a single platform's position in an industry index.
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Key Takeaways & Evidence Grounding
- BIGO Ads ranked No. 7 globally in the Android Gaming Overall Power Ranking.
- The platform secured 11 placements in gaming and non-gaming Power Rankings.
- The ranking is from the AppsFlyer Performance Index 2026.
- BIGO Ads is a deep learning-based advertising platform under JOYY Inc.
Connected Companies & Entities
2 Entities mapped“BIGO Ads, the deep learning-based advertising platform under JOYY Inc.”
“The AppsFlyer Performance Index 2026.”
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AppsFlyer's Gil Bouhnick on Cross-Platform Measurement Evolution
In this MarTech Series interview, Gil Bouhnick, Director of Product at AppsFlyer, shares insights on how cross-platform measurement must evolve as customer journeys fragment across devices and channels. He emphasizes the need for unified data views, consistent definitions, and customer-centric measurement. Bouhnick discusses the importance of distinguishing between observed and modeled data due to privacy constraints, and advises against building custom attribution models, favoring vendor solutions and experimentation. He highlights the shift from device-level to customer-level measurement, essential for AI-driven optimization. The interview covers practical advice for early-stage founders on owning first-party data and building privacy-compliant systems. The article includes promotional content about AppsFlyer's capabilities and Bouhnick's background.
BIGO Ads Joins Google AdMob as Bidding Partner
BIGO Ads, the deep learning-based advertising platform under JOYY Inc., announced that its SDK is now generally available via Google AdMob mediation. This integration allows app developers using AdMob to access BIGO Ads demand through in-app bidding. The partnership currently supports a range of ad formats including app open ads, native ads, and rewarded ads, expanding monetization options for publishers. This move enhances BIGO Ads' distribution and provides AdMob publishers with additional demand sources.
OpenAI Enhances ChatGPT Ads with Image Formats and Measurement
AdTech news this week highlights Google Ads updates and OpenAI's ChatGPT ad platform. Google Ads introduces channel prioritization and budget allocation for Search, Shopping, Performance Max, and Demand Gen, ending Search with Display Network spend allocation in February 2027. ChatGPT Ads expanded to 89 countries, exceeding 100,000 advertisers. However, a new study from Frankfurt School and WU Vienna analyzing 1,898 online shops found that ChatGPT ads return only $0.52 per dollar spent, versus $3.40 for Google Search Ads, with conversion rates of 0.37% vs. 1.17%. 82% of analyzed advertisers saw no purchases from ChatGPT ads. High invalid click rates and low CPCs deter major budgets, and OpenAI likely misses its $2.4B 2026 ad revenue target. Despite this, OpenAI reports recent performance improvements and tests new ad formats.
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