Observed Signal · Oct 14, 2026 · Interview / Opinion · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Neutral
AppsFlyer's Gil Bouhnick on Cross-Platform Measurement Evolution
In this MarTech Series interview, Gil Bouhnick, Director of Product at AppsFlyer, shares insights on how cross-platform measurement must evolve as customer journeys fragment across devices and channels. He emphasizes the need for unified data views, consistent definitions, and customer-centric measurement. Bouhnick discusses the importance of distinguishing between observed and modeled data due to privacy constraints, and advises against building custom attribution models, favoring vendor solutions and experimentation. He highlights the shift from device-level to customer-level measurement, essential for AI-driven optimization. The interview covers practical advice for early-stage founders on owning first-party data and building privacy-compliant systems. The article includes promotional content about AppsFlyer's capabilities and Bouhnick's background.
The interview provides expert perspectives on measurement best practices, relevant for AdTech professionals planning cross-platform strategies, but is not breaking news or an announcement.
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Key Takeaways & Evidence Grounding
- Gil Bouhnick is Director of Product at AppsFlyer.
- The interview is published on MarTech Series on October 14, 2026.
- Bouhnick advises against custom attribution models, favoring vendor solutions.
- He states that around 50% of iOS users consent to tracking after ATT.
- AppsFlyer serves over 15,000 businesses globally.
Connected Companies & Entities
2 Entities mapped“Gil Bouhnick, Director of Product at AppsFlyer, discusses how cross-platform measurement is evolving.”
“ClickSoftware was later acquired by Salesforce.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
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