Flipkart

Flipkart runs a multi-sided commerce platform. It aggregates consumer demand, seller supply, payments, fulfilment and delivery into one ecosystem, creating value through selection, convenience and distribution scale. It then layers adjacent monetisation on top of that demand: advertising for brands seeking visibility at the point of purchase, wholesale commerce for business buyers, and logistics services through Ekart for internal and third-party fulfilment needs.

Flipkart is an Indian e-commerce group centred on a large online marketplace that connects consumers with third-party sellers across categories including electronics, fashion and home goods. Its core business combines marketplace transactions, payments, fulfilment and delivery infrastructure, with additional commerce businesses such as Myntra in fashion, Flipkart Wholesale for B2B bulk procurement, and Ekart for logistics. The company is majority-owned by Walmart and operates primarily in India.

Flipkart also monetises its shopper demand through Flipkart Ads, a retail media offering for brands and marketplace sellers. Its customers therefore span consumers buying goods, sellers using the marketplace and logistics infrastructure, small retailers buying wholesale inventory, and advertisers purchasing sponsored placements inside the commerce environment. Revenue is generated through transaction commissions, marketplace and seller fees, wholesale margins, logistics services and advertising spend tied to commerce intent.