Omnichannel Retailers & Supermarket Chains · Retailer & Marketplace
Flipkart
Indian e-commerce marketplace with retail media, wholesale and logistics arms.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Flipkart Private Limited
- Entity type
- COMPANY
- Founded
- 2007
- Headquarters
- India
- Company size
- >5,000
- Market cluster / sector
- Omnichannel Retailers & Supermarket Chains
- Market role
- Retailer & Marketplace
- Official website
- flipkart.com
What Flipkart does
Flipkart runs a multi-sided commerce platform. It aggregates consumer demand, seller supply, payments, fulfilment and delivery into one ecosystem, creating value through selection, convenience and distribution scale. It then layers adjacent monetisation on top of that demand: advertising for brands seeking visibility at the point of purchase, wholesale commerce for business buyers, and logistics services through Ekart for internal and third-party fulfilment needs.
Category differentiation
This refers to the Indian commerce group and marketplace, not only its retail media unit or its fashion subsidiary Myntra. It is a retailer and marketplace operator rather than a standalone adtech vendor or pure logistics software company.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Flipkart is an Indian e-commerce group centred on a large online marketplace that connects consumers with third-party sellers across categories including electronics, fashion and home goods. Its core business combines marketplace transactions, payments, fulfilment and delivery infrastructure, with additional commerce businesses such as Myntra in fashion, Flipkart Wholesale for B2B bulk procurement, and Ekart for logistics. The company is majority-owned by Walmart and operates primarily in India. Flipkart also monetises its shopper demand through Flipkart Ads, a retail media offering for brands and marketplace sellers. Its customers therefore span consumers buying goods, sellers using the marketplace and logistics infrastructure, small retailers buying wholesale inventory, and advertisers purchasing sponsored placements inside the commerce environment. Revenue is generated through transaction commissions, marketplace and seller fees, wholesale margins, logistics services and advertising spend tied to commerce intent.
Company news briefing
Briefing updated:
Flipkart continues to scale its quick-commerce service, Flipkart Minutes, operating roughly 1,020 to 1,050 micro-fulfilment centres while handling 1.1 to 1.2 million daily orders with delivery times averaging 11 minutes. To enhance customer engagement, Google has initiated tests allowing Indian shoppers to purchase products directly from Flipkart via its Gemini assistant. Furthermore, Flipkart has integrated voice AI orchestration through its partnership with startup Ringg to support enterprise workflows.
Business model & monetisation
The company uses a hybrid monetisation model. Core marketplace revenue comes from seller commissions, listing or service fees, and commerce margins tied to transactions. Flipkart Ads adds brand-funded media revenue through sponsored listings, display placements and other performance ad formats, typically aligned to clicks or campaign spend. Ekart contributes logistics and fulfilment fees, while Flipkart Wholesale adds B2B commerce revenue through bulk sales and wholesale pricing spreads. Overall, Flipkart monetises buyer traffic, seller access, fulfilment infrastructure and advertiser demand inside the same commerce ecosystem.
- Marketplace commissions and seller fees
- Percentage take-rate on transactions and seller services
- Retail media advertising
- Brand-funded sponsored listings, display and commerce ads
- Wholesale commerce
- Bulk product sales and wholesale margins
- Logistics and fulfilment services
- Service fees for delivery, warehousing and fulfilment
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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European fashion marketplace with retail media and commerce software.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Flipkart Tests Food Delivery to Challenge Zomato, Swiggy
Food Delivery · Recorded impact score: 3/5
Flipkart, the Walmart-owned Indian e-commerce giant, is preparing to enter India's food-delivery market, currently dominated by Zomato and Swiggy. The company has expanded its internal food-delivery trial to over 8,000 employees and deployed a dedicated rider fleet via its logistics arm, Ekart. The service, branded "Eat-in by Minutes," appears in the Flipkart app and utilizes restaurants from the ONDC network. Flipkart plans a public launch by the end of October, expanding to five or six cities by year-end. Restaurants are attracted by Flipkart's proposed base commission of about 10%, significantly lower than the 20-25% charged by incumbents. This move follows failed attempts by Amazon and Google and comes as Flipkart's IPO timeline remains uncertain.
- Flipkart expanded its internal food-delivery trial to over 8,000 employees.
- Flipkart deployed a dedicated rider fleet through its logistics arm Ekart.
Google Tests Direct Flipkart Purchase via Gemini in India
AI Commerce · Recorded impact score: 4/5
Google has begun testing a feature allowing Indian shoppers to buy products from Walmart-owned Flipkart directly through its Gemini assistant and AI Mode. A 'Buy' button appears on selected Flipkart product listings, leading users to a Flipkart-branded checkout flow without leaving the AI interface. The test is limited to a small subset of users and products, including smartphones, electronics, and mobile accessories. Google plans a broader rollout in October ahead of India's festive shopping season. This initiative is part of Google's broader strategy to integrate commerce into AI services, complementing its Universal Commerce Protocol (UCP) introduced earlier. Notably, Google has a financial stake in Flipkart, having invested about $350 million in 2024. The test is significant as it pits Google against rivals like OpenAI in the race to facilitate AI-driven transactions.
- Google tests 'Buy' button on select Flipkart listings in Gemini and AI Mode in India, leading to Flipkart-branded checkout.
- Test limited to some users and product categories: smartphones, electronics, mobile accessories.
Flipkart Minutes Narrows Gap with India Quick-Commerce Leaders
Retail & E-commerce · Recorded impact score: 3/5
Flipkart Minutes, Walmart-owned Flipkart’s quick-commerce service launched in August 2024, has grown to handle about 1.1–1.2 million daily orders, closing in on rivals such as Swiggy’s Instamart. The service has rapidly scaled its delivery infrastructure — operating roughly 1,020–1,050 micro-fulfillment centers (up from ~340 a year ago) and adding about 100 per month — while average delivery times have fallen to ~11 minutes. Flipkart reports high repeat usage and rising transactions per customer; Amazon and other competitors are also expanding instant-delivery offerings in India. Market research and corporate data show Blinkit and Zepto remain larger by daily order volume, but Flipkart’s expansion and access to a large e-commerce customer base make it a significant new entrant in quick commerce.
- Flipkart Minutes launched in August 2024 and now delivers about 1.1 million to 1.2 million orders per day.
- Flipkart Minutes operates approximately 1,020 to 1,050 micro-fulfillment centers, up from ~340 a year earlier and ~600 in January; the company is adding ~100 such facilities per month and aims for 1,500 by end of 2026.
Walmart Raises Guidance After Strong Q2 FY27
Financials · Recorded impact score: 4/5
Walmart reported a strong second quarter of fiscal 2027, driven by robust e-commerce growth, expanding advertising revenue and higher membership income, and raised its full-year outlook. Quarterly revenue increased to $187.9 billion (up 5.9% year-over-year; +5.1% constant currency), global e-commerce rose 23%, and advertising revenue grew 38% company-wide. Operating income improved 28.8% to $9.4 billion and adjusted EPS was $0.81. The company now expects full-year constant-currency revenue growth of 4–5% and adjusted operating income growth of 7–8.5%, and provided Q3 revenue and adjusted EPS guidance. Management plans continued investments in prices and customer experience to support competitive positioning.
- Walmart Q2 FY27 revenue: $187.9 billion, up 5.9% year-over-year (5.1% constant currency).
- Global e-commerce revenue grew 23% year-over-year; US online sales rose 24%.
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Questions about Flipkart
What is Flipkart?
Flipkart is an Indian e-commerce group operating a large online marketplace, retail media platform, wholesale business and logistics network.
Who uses Flipkart?
Indian consumers shop on the platform, while sellers, brands, advertisers, retailers, MSMEs and some third-party commerce businesses use its marketplace, ads, wholesale and logistics services.
How does Flipkart make money?
It earns from marketplace commissions and seller fees, advertising spend on Flipkart Ads, wholesale margins, and logistics and fulfilment charges through Ekart.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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