Asana
Work management software for teams, enterprises, and government agencies.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Asana, Inc.
- Entity type
- COMPANY
- Founded
- 2008
- Headquarters
- 633 Folsom Street, Suite 100, San Francisco, California 94107
- Company size
- 1,001–5,000
- Market role
- B2B SaaS Provider
- Ticker
- ASAN
- Official website
- asana.com
What Asana does
Asana operates a B2B SaaS model built around a central work management platform. It creates value by helping organisations coordinate work across teams, standardise workflows, improve visibility into execution, and connect day-to-day tasks with broader goals. Revenue expands through paid seat upgrades, enterprise contracts, premium security and governance features, and paid AI capabilities layered onto the core platform.
Category differentiation
This is the public enterprise software company selling work management SaaS, not a yoga or wellness brand. It competes with project and collaboration software vendors rather than advertising or marketing technology platforms.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Asana is a US-based public software company that sells a cloud work management platform used by organisations to plan, assign, track, and report on tasks, projects, workflows, and goals. Its core product is a subscription SaaS platform that serves business teams across functions including marketing, operations, IT, product, and leadership, with additional enterprise administration, security, and integration capabilities. The company generates revenue primarily from recurring seat-based subscriptions, with higher-value plans adding advanced reporting, workflow automation, security, and administrative controls. It is extending monetisation through AI-related add-ons and usage-based credits, including AI Studio and AI Teammates, and also offers a government-oriented version tailored to public-sector compliance requirements.
Company news briefing
Briefing updated:
Asana has significantly accelerated its technical evolution, deploying OpenAI Codex to complete legacy migrations in weeks and expanding enterprise ecosystem connectivity via integrations with Meta's Muse and Brightspot's Esca Automations. Financially, Asana reported Q2 fiscal 2027 revenues of $216.43 million alongside the May acquisition of Eigen Inc. (StackAI) for $74.63 million to bolster no-code AI automation. Furthermore, the company enacted key governance changes, appointing Dan Rogers as Chair of the Board and expanding its board membership.
Business model & monetisation
Asana monetises through recurring software subscriptions, primarily priced per user per month across tiered plans, with enterprise pricing sold through negotiated contracts. It also layers on premium monetisation through paid AI add-ons and credit-based AI usage, including annual AI Studio subscriptions with monthly credit allocations and paid AI agent functionality such as AI Teammates. This combines core seat-based SaaS revenue with expansion revenue from premium functionality and usage-linked AI features.
- Core work management subscriptions
- Seat-based SaaS plans
- Enterprise contracts
- Negotiated subscription agreements
- AI Studio
- Annual subscription with monthly credit allocation
- AI Teammates and premium AI features
- Paid add-on subscription
- Government-focused deployment
- Subscription licensing for public-sector customers
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Technology
Competitors & alternatives
- Airtable
No-code enterprise app-building and workflow automation software platform.
- ClickUp
Work management software unifying tasks, docs, chat and AI.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Meta launches Muse for Small Business, targeting enterprise AI
AI · Recorded impact score: 4/5
Meta expanded its AI agent Muse to small businesses with Muse for Small Business, initially available in the US and Canada, following the successful launch of the Muse app in early September. The agent integrates with over 20 tools including Shopify, Dropbox, Slack, Asana, QuickBooks, Intuit, Canva, Stripe, Box, Zoom, and Notion, and automates tasks like customer communication, cash flow management, inventory, website creation, to-do identification, sales analysis, and anomaly detection. Unlike traditional chatbots, users can set concrete goals, and the agent analyzes data from connected apps to derive actions, executing multi-step workflows. It uses a freemium model with premium plans at $20 and $100 per month, surpassing three million downloads. Data privacy concerns have been raised, and Amazon requested removal from Muse due to lack of consent. Muse does not share VM data with Meta's ads system. The service targets 200 million SMBs; Jefferies estimates $10.8B subscription revenue by 2027. Meta's stock rose 25% in September, amid competition from OpenAI's 'dots'.
- Meta launched Muse for Small Business, an AI agent for SMBs, integrating with over 20 tools including Shopify, Dropbox, Slack, Asana, QuickBooks, Intuit, Canva, Stripe, Box, Zoom, and Notion.
- The tool uses a freemium model with premium plans at $20 and $100 per month, and allows natural language queries to generate business insights and execute multi-step workflows.
8-K Financial Filing Analysis for Asana (2026-09-28)
financials · Recorded impact score: 3.8/5
On September 25, 2026, Asana, Inc. enacted significant governance and leadership changes. Dan Rogers, current Chief Executive Officer and Class III director, was appointed Chair of the Board, succeeding co-founder Dustin Moskovitz, who will remain on the Board as a Class I director. Additionally, Asana expanded its Board of Directors from seven to nine members, appointing Tom Berquist (former CFO of Cloud Software Group) and Jerry Ting (VP & GM of AI and Agents at Workday) as new independent directors. Separately, the Board appointed Heather Le, formerly VP Corporate Controller at Fastly, as Chief Accounting Officer and Principal Accounting Officer, with an annual base salary of $400,000, a 15% target bonus, and a $1,000,000 RSU grant.
- CEO Dan Rogers appointed Board Chair succeeding Dustin Moskovitz, while Moskovitz continues as a Class I director and Krista Anderson-Copperman remains Lead Independent Director.
- Board expanded from 7 to 9 members with the appointments of Tom Berquist (Class II, term through 2028) and Jerry Ting (Class I, term through 2027).
10-Q Financial Filing Analysis for Asana (2026-09-03)
financials · Recorded impact score: 3.8/5
For the second quarter of fiscal 2027 ended July 31, 2026, Asana reported total revenues of $216.43 million, representing a 9.9% year-over-year growth compared to $196.94 million in the prior-year period. Net loss narrowed to $39.19 million from $48.36 million in Q2 fiscal 2026, driven by improved operating leverage as total operating expenses remained essentially flat at $227.32 million despite expanding platform investments. For the six-month period, revenues reached $421.52 million with a net loss of $53.59 million, while operating cash flow rose significantly to $86.29 million. Strategically, the company accelerated its AI enterprise positioning through the May 2026 acquisition of Eigen Inc. (StackAI) for $74.63 million in cash, expanding its no-code AI automation capabilities. Concurrently, Asana continued active capital returns, repurchasing 14.81 million Class A shares for $96.53 million during the first half under its expanded share repurchase program.
- Q2 FY2027 revenue reached $216.43 million (up 9.9% YoY) and six-month revenue rose to $421.52 million, while six-month operating cash flow increased to $86.29 million.
- Completed the acquisition of StackAI (Eigen Inc.) on May 27, 2026, for $74.63 million in cash consideration to accelerate AI platform workflows.
Asana removed Enzyme in two weeks using Codex
Large Language Models (LLM) & AI · Recorded impact score: 4/5
Asana used OpenAI Codex to remove its outdated Enzyme testing system in roughly two weeks—work it had previously estimated would take five years. Engineers ran up to four parallel coding agents from a short prompt, with humans reviewing and approving changes twice daily. Model and infrastructure costs were about $12,000 versus an estimated $6 million and multi-year staffing plan. The project freed Asana to consider other long-running migrations, rewrites, and performance improvements that were previously considered impractical.
- Asana removed the Enzyme testing tool after approximately 1.5 weeks of engineering effort spread over two calendar weeks.
- Asana used OpenAI Codex (powered by frontier models) with up to four parallel coding agents to perform the migration.
Prioritize Strategic Work When Everything Feels Urgent
Productivity & AI Automation · Recorded impact score: 1/5
This MarTech contributor outlines a system for prioritizing marketing work across a large business unit by linking every task to OKRs and KPIs, limiting strategic priorities to three per time horizon, measuring effort ROI, and using project-management tools plus AI automation to shift routine work. The author cites Asana and TMetric research on time spent off-strategy and in meetings, describes an "AI process map" to track which tasks are manual, AI-assisted, or AI-automated, and sets a departmental minimum that growth-focused work should represent at least 20% of tracked time.
- Asana's Anatomy of Work Index is cited stating employees spend around 60% of their time on work and only 14% on strategy.
- A TMetric study is cited reporting that 16.85% of productive capacity is devoted to meetings.
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Questions about Asana
What is Asana?
Asana is a cloud-based work management platform that helps organisations coordinate tasks, projects, workflows, goals, and reporting.
Who uses Asana?
Business teams, enterprises, and government agencies use Asana for project coordination, workflow automation, planning, and administration.
How does Asana make money?
Asana makes money mainly from recurring per-user SaaS subscriptions, enterprise contracts, and paid AI add-ons including credit-based AI features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
16 publicly documented primary sources and citations linked across the market graph.
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