Asana

Asana removed Enzyme in two weeks using Codex

Asana used OpenAI Codex to remove its outdated Enzyme testing system in roughly two weeks—work it had previously estimated would take five years. Engineers ran up to four parallel coding agents from a short prompt, with humans reviewing and approving changes twice daily. Model and infrastructure costs were about $12,000 versus an estimated $6 million and multi-year staffing plan. The project freed Asana to consider other long-running migrations, rewrites, and performance improvements that were previously considered impractical.

Prioritize Strategic Work When Everything Feels Urgent

This MarTech contributor outlines a system for prioritizing marketing work across a large business unit by linking every task to OKRs and KPIs, limiting strategic priorities to three per time horizon, measuring effort ROI, and using project-management tools plus AI automation to shift routine work. The author cites Asana and TMetric research on time spent off-strategy and in meetings, describes an "AI process map" to track which tasks are manual, AI-assisted, or AI-automated, and sets a departmental minimum that growth-focused work should represent at least 20% of tracked time.

Brightspot Launches Esca Automations

Brightspot announced Esca Automations, a SaaS workflow automation engine that uses its AI agent Esca to orchestrate content operations across enterprise systems. The tool aims to automate repetitive content tasks—translation, metadata generation, compliance auditing, social copy creation—and integrate with third-party tools (Slack, Asana, Jira) via a visual, no-code builder. Brightspot positions Esca Automations as part of a governed agentic AI suite that includes the Brightspot MCP server and llms.txt support, enabling enterprises to bring their own agents or use Brightspot’s. The announcement cites customers’ need to govern, localize, enrich and distribute growing volumes of content without additional manual work.