Airtable
No-code enterprise app-building and workflow automation software platform.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Formagrid, Inc.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- One Front Street, San Francisco, California, U.S.
- Company size
- 501–1,000
- Market role
- B2B SaaS Provider
- Official website
- airtable.com
What Airtable does
Airtable operates a B2B SaaS model centred on a cloud platform for structured data management, internal application building and workflow automation. It creates value by allowing non-technical and technical teams to build business workflows faster than traditional software development, while still supporting governance, integrations and enterprise-scale deployment. Around the core platform, Airtable extends usage through a marketplace of templates and integrations, and supports larger roll-outs through professional services and partner-led implementation.
Category differentiation
Airtable is a B2B no-code and workflow software platform, not an advertising technology company or a consumer app. It is closer to work management and internal app-building software than to a simple spreadsheet tool alone.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Airtable is a US-based private software company trading as Airtable and legally registered as Formagrid Inc. It provides a cloud-based no-code and low-code platform that combines spreadsheet-style usability with relational database structure, workflow automation, integrations and embedded AI features for building internal business applications. Its products are sold primarily to business teams and enterprise organisations rather than consumers. The company makes money chiefly through seat-based SaaS subscriptions, with additional revenue from enterprise contracts and professional services for implementation, onboarding and workflow design. Its customers include operations, product, marketing, IT, administrators, developers and larger enterprises that need structured data management, workflow orchestration and internal tool development without conventional bespoke software builds.
Company news briefing
Briefing updated:
Italian software group Bending Spoons has completed its all-cash acquisition of Airtable for under $1.3 billion, representing a significant valuation correction from its peak. Following the transaction, Bending Spoons has continued its aggressive software acquisition playbook with a deal to acquire Miro, while planning further investments in Airtable's product capabilities and customer support.
Business model & monetisation
Airtable monetises mainly through per-user SaaS subscriptions, using a free tier to drive adoption and paid plans to convert teams and departments into recurring revenue. It also sells larger enterprise agreements with custom pricing tied to organisational scale, governance and support requirements. Additional monetisation comes from professional services engagements for implementation and enablement, while the marketplace supports ecosystem expansion and may contribute indirect commercial value through retention and platform stickiness.
- Core platform subscriptions
- Per-user SaaS plans and recurring subscriptions
- Enterprise contracts
- Custom-priced software agreements
- Professional services
- Implementation, onboarding and workflow development fees
- Marketplace ecosystem
- Indirect retention and possible ecosystem-related monetisation
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Asana
Work management software for teams, enterprises, and government agencies.
- Smartsheet
Enterprise work management and workflow automation software for organisations.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Bending Spoons Completes Airtable Acquisition
M&A · Recorded impact score: 3/5
Bending Spoons S.p.A. has completed its acquisition of Airtable, a platform used by over 500,000 organizations, in an all-cash transaction. The deal marks Bending Spoons' first acquisition since its Nasdaq listing on July 1, 2026. Bending Spoons CEO Luca Ferrari stated the company will invest heavily in Airtable's product, customer support, and go-to-market capabilities to sustain growth. Airtable co-founder Howie Liu expressed confidence in the new ownership. The transaction was advised by Willkie Farr & Gallagher LLP and EY Advisory for Bending Spoons, with Goldman Sachs and J.P. Morgan as co-financial advisors. Latham & Watkins and AXOM Partners advised Airtable. The financial outlook provided by Bending Spoons on August 13, 2026, excluded Airtable's contribution, which will be incorporated in future reports.
- Bending Spoons completed the acquisition of Airtable.
- Airtable is used by more than 500,000 organizations.
Apply to Host a Side Event at TechCrunch Disrupt 2026
Experiential & Event Marketing · Recorded impact score: 1/5
TechCrunch is inviting organizations to apply to host Side Events around TechCrunch Disrupt 2026 in San Francisco. Disrupt runs October 13–15, 2026, and approved Side Events can take place October 10–16; applications are free and the deadline to apply is September 4, 2026. Hosts must provide venue, title and description; approved events will be promoted to Disrupt attendees via TechCrunch's Side Events calendar and marketing channels.
- TechCrunch is accepting applications to host Side Events at TechCrunch Disrupt 2026.
- TechCrunch Disrupt 2026 runs October 13–15, 2026 in San Francisco; Side Events may be scheduled October 10–16, 2026.
n8n Signals OAuth MCP Onboarding and More Connectors
Platform · Recorded impact score: 2/5
n8n has signaled a streamlined way to add Model Context Protocol (MCP) servers into agent-driven AI workflows via a Node-panel selection and an OAuth sign-in flow. The company’s announcement points to an expanding connector catalog that names Airtable, Miro, Grafana, New Relic, Jotform and PandaDoc and a claimed 70 MCP servers visible from the Node panel (the exact count is reported by n8n but not independently confirmed in separate documentation). The change could reduce setup friction for AI agents needing access to operational systems, though governance, permissions, server-level capabilities and commercial terms (pricing/plan requirements) remain unresolved and should be evaluated per integration.
- n8n indicated users will be able to add an MCP server from the Node panel using an OAuth sign-in flow.
- The announcement named Airtable, Miro, Grafana, New Relic, Jotform and PandaDoc among the additions to its MCP catalog.
‘SaaSpocalypse’ debate deepens as software stocks swing
B2B SaaS Provider · Recorded impact score: 4/5
Software stocks swung wildly after a week of mixed earnings and a low-priced acquisition, intensifying debate over whether AI-driven coding agents are eroding SaaS value. Italian buyout firm Bending Spoons agreed to acquire Airtable for under $1.3 billion — a fraction of its 2021 peak valuation — while earnings-related sell-offs hit HubSpot, Datadog and Figma. Conversely, Atlassian and Twilio rallied strongly after quarterly reports, and Cloudflare rose. Analysts and industry leaders offered differing views on how AI models and coding agents will affect renewals, product economics and investor sentiment across enterprise software.
- Bending Spoons agreed to buy Airtable for less than $1.3 billion, far below Airtable's peak valuation of nearly $12 billion in 2021.
- HubSpot slid 19% after its earnings report; Datadog sank 19% on Thursday, its steepest slump since its 2019 IPO.
LLM Invented a Detailed, Nonexistent Company Website
Large Language Models (LLM) & AI · Recorded impact score: 3/5
A measurement study of six Chinese LLM APIs found a model confidently describing a nonexistent localized corporate website (airtable.cn), including pricing in RMB and a China-specific privacy policy. The author logged 4,023 valid responses across the corpus, discovered the domain was registered to a private individual and returned HTTP 502, and observed that seven of eight tested brand .cn domains were not owned by the brands. To detect these operationally convincing hallucinations the author recommends lightweight predicate checks on extracted URLs, simple WHOIS/DNS/HTTP lookups, repeated phrasing checks (ask the same factual question multiple ways) and strict provenance metadata for every row. The harness and validation scripts are published under CC BY 4.0 on GitHub.
- The author ran a measurement harness against six Chinese LLM APIs and recorded 4,023 valid responses.
- GLM produced a confident, structured description claiming https://www.airtable.cn/ was Airtable's official China website.
Explore company relationships
Questions about Airtable
What is Airtable?
Airtable is a cloud software platform that combines database structure, no-code app building and workflow automation for business teams.
Who uses Airtable?
It is used by business teams, administrators, developers and enterprises across operations, product, marketing and IT.
How does Airtable make money?
It mainly earns recurring revenue from per-user SaaS subscriptions, plus enterprise contracts and professional services.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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