Airtable

Airtable operates a B2B SaaS model centred on a cloud platform for structured data management, internal application building and workflow automation. It creates value by allowing non-technical and technical teams to build business workflows faster than traditional software development, while still supporting governance, integrations and enterprise-scale deployment. Around the core platform, Airtable extends usage through a marketplace of templates and integrations, and supports larger roll-outs through professional services and partner-led implementation.

Airtable is a US-based private software company trading as Airtable and legally registered as Formagrid Inc. It provides a cloud-based no-code and low-code platform that combines spreadsheet-style usability with relational database structure, workflow automation, integrations and embedded AI features for building internal business applications. Its products are sold primarily to business teams and enterprise organisations rather than consumers.

The company makes money chiefly through seat-based SaaS subscriptions, with additional revenue from enterprise contracts and professional services for implementation, onboarding and workflow design. Its customers include operations, product, marketing, IT, administrators, developers and larger enterprises that need structured data management, workflow orchestration and internal tool development without conventional bespoke software builds.