Observed Signal · Sep 7, 2026 · M&A - Completed · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
Bending Spoons Completes Airtable Acquisition
Bending Spoons S.p.A. has completed its acquisition of Airtable, a platform used by over 500,000 organizations, in an all-cash transaction. The deal marks Bending Spoons' first acquisition since its Nasdaq listing on July 1, 2026. Bending Spoons CEO Luca Ferrari stated the company will invest heavily in Airtable's product, customer support, and go-to-market capabilities to sustain growth. Airtable co-founder Howie Liu expressed confidence in the new ownership. The transaction was advised by Willkie Farr & Gallagher LLP and EY Advisory for Bending Spoons, with Goldman Sachs and J.P. Morgan as co-financial advisors. Latham & Watkins and AXOM Partners advised Airtable. The financial outlook provided by Bending Spoons on August 13, 2026, excluded Airtable's contribution, which will be incorporated in future reports.
The acquisition of Airtable by Bending Spoons is a significant M&A event in the MarTech/data management space, but it does not drastically shift the adtech industry landscape.
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Key Takeaways & Evidence Grounding
- Bending Spoons completed the acquisition of Airtable.
- Airtable is used by more than 500,000 organizations.
- The deal is all-cash.
- This is Bending Spoons' first acquisition since its Nasdaq listing on July 1, 2026.
- Financial advisors included Goldman Sachs and J.P. Morgan.
Connected Companies & Entities
5 Entities mapped“Bending Spoons has completed the acquisition of Airtable, the platform used by more than 500,000 organizations.”
“Bending Spoons S.p.A. has completed the previously announced acquisition of Airtable.”
“Goldman Sachs Bank Europe SE, Succursale Italia, and J.P. Morgan acted as co-financial advisors to Bending Spoons.”
“Goldman Sachs Bank Europe SE, Succursale Italia, and J.P. Morgan acted as co-financial advisors to Bending Spoons.”
“EY Advisory S.p.A. provided financial and tax due diligence services to Bending Spoons.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Bending Spoons to buy Airtable for $1.28B
Bending Spoons agreed to acquire Airtable for an enterprise value of $1.285 billion, marking the buyer’s first major deal since going public. Airtable reported roughly $480 million in ARR with over 20% year‑over‑year growth, implying an EV/ARR near 2.7×. An SEC filing shows Airtable spun out its AI agent platform (Hyperagent) before the sale, so the transaction covers the database, customers, workflows and recurring revenue but excludes the agent business. The company’s cash position is reported differently: filings show about $965 million in cash on the balance sheet, while Bending Spoons disclosed roughly $2.25 billion in net cash and cash equivalents, yielding an implied equity value materially above the EV. The purchase price is a steep discount to Airtable’s pandemic‑era peak valuation above $11 billion (about $11.7B).
Bending Spoons IPO Valued Above $18B
Bending Spoons, a 13-year-old Milan-headquartered acquirer and operator of consumer and SMB digital brands, completed a Nasdaq IPO on July 1, 2026. The offering raised about $933 million in net proceeds, opened above an $18 billion valuation, briefly reached ~$25 billion and settled near $21 billion market cap. The company has completed 50+ acquisitions (e.g., Meetup, Eventbrite, Vimeo, WeTransfer, Evernote, AOL), serves ~500 million monthly active users (Q1 2026) and applies an AI-first, data-driven operating playbook to accelerate product and revenue growth. FY25 revenue was $1.3 billion (84% subscriptions, 12% advertising), with EBIT of $278 million (21% margin) and ROIC of 15%. Management enforces acquisition hurdles of 25% unlevered IRR and 65% levered IRR; revenue per FTE rose materially from 2023 to 2025.
Bending Spoons to Acquire Miro for $1.4 Billion
Italian software group Bending Spoons has signed a definitive agreement to acquire whiteboard collaboration platform Miro in an all-cash transaction with an enterprise value of $1.355 billion (€1.7 billion), implying an equity value of approximately $1.79 billion including Miro's net cash. Some existing Miro shareholders have agreed to reinvest $295 million of their proceeds into newly issued Bending Spoons shares. The deal values Miro at less than 8% of its $17.5 billion valuation from a 2022 funding round. Bending Spoons plans to invest in Miro's performance and functionality, continuing its strategy of acquiring and streamlining software companies, with over 50 acquisitions including Eventbrite, Vimeo, and Airtable. Miro has an ARR of about $600 million, with nearly 90% from business and enterprise customers, serving over 250,000 organizations and nearly 4 million paying users. The transaction, pending regulatory approvals, is expected to close in Q4 2026, supporting Bending Spoons' expansion ahead of a potential Nasdaq IPO.
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