Observed Signal · Sep 7, 2026 · M&A - Completed · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
M&A Market: Bending Spoons Completes Airtable Acquisition
Bending Spoons S.p.A. has completed its acquisition of Airtable, a platform used by over 500,000 organizations, in an all-cash transaction. The deal marks Bending Spoons' first acquisition since its Nasdaq listing on July 1, 2026. Bending Spoons CEO Luca Ferrari stated the company will invest heavily in Airtable's product, customer support, and go-to-market capabilities to sustain growth. Airtable co-founder Howie Liu expressed confidence in the new ownership. The transaction was advised by Willkie Farr & Gallagher LLP and EY Advisory for Bending Spoons, with Goldman Sachs and J.P. Morgan as co-financial advisors. Latham & Watkins and AXOM Partners advised Airtable. The financial outlook provided by Bending Spoons on August 13, 2026, excluded Airtable's contribution, which will be incorporated in future reports.
The acquisition of Airtable by Bending Spoons is a significant M&A event in the MarTech/data management space, but it does not drastically shift the adtech industry landscape.
Key Takeaways & Evidence Grounding
- Bending Spoons completed the acquisition of Airtable.
- Airtable is used by more than 500,000 organizations.
- The deal is all-cash.
- This is Bending Spoons' first acquisition since its Nasdaq listing on July 1, 2026.
- Financial advisors included Goldman Sachs and J.P. Morgan.
Connected Companies & Entities
5 Entities mappedJ.P. Morgan
Global bank for payments, markets, custody and wealth services.
“Goldman Sachs Bank Europe SE, Succursale Italia, and J.P. Morgan acted as co-financial advisors to Bending Spoons....”
EY
Global professional services network for audit, tax and consulting.
“EY Advisory S.p.A. provided financial and tax due diligence services to Bending Spoons....”
Airtable
No-code enterprise app-building and workflow automation software platform.
“Bending Spoons has completed the acquisition of Airtable, the platform used by more than 500,000 organizations....”
Goldman Sachs
Global investment bank, markets and asset management firm.
“Goldman Sachs Bank Europe SE, Succursale Italia, and J.P. Morgan acted as co-financial advisors to Bending Spoons....”
Bending Spoons
Acquirer and operator of consumer apps, SaaS tools and media.
“Bending Spoons S.p.A. has completed the previously announced acquisition of Airtable....”
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