Bending Spoons
Acquirer and operator of consumer apps, SaaS tools and media.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- Bending Spoons S.p.A.
- Entity type
- COMPANY
- Headquarters
- Italy
- Company size
- 201–500
- Market role
- B2C Consumer App / Platform
- Official website
- bendingspoons.com
What Bending Spoons does
Bending Spoons runs a portfolio operating model. It acquires established digital products and media assets, centralises technology, analytics, pricing and operational processes, and then improves monetisation and profitability across the portfolio. Value creation comes from recurring software and app revenue, selective advertising exposure, transaction-based income in marketplace-style products, and capital recycling into further acquisitions.
Category differentiation
Bending Spoons is a software and digital portfolio operator, not a marketing agency, adtech vendor or pure investment fund. It owns and runs consumer apps, SaaS products and media assets rather than merely investing passively in them.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Bending Spoons is an Italian software group that develops, acquires and operates consumer-facing apps, productivity software, video platforms and digital media properties. Its portfolio spans consumer subscription apps such as Remini and Evernote, creator and enterprise video platforms such as Vimeo, Brightcove and StreamYard, community and event platforms such as Meetup and Eventbrite, and advertising-supported media assets such as AOL. The company combines in-house product development with a highly acquisition-led operating model. The business makes money through a diversified mix of recurring subscriptions, enterprise SaaS contracts, in-app purchases, transaction fees and advertising. Its direct customers include consumers, creators, event organisers, creative professionals, marketers, media companies and enterprises. Financially, the group generated €1.306 billion of revenue, with advertising contributing a minority share, while management positions the company as a centralised operating platform designed to acquire under-optimised digital businesses and improve their economics through technology, AI and disciplined integration.
Company news briefing
Briefing updated:
Following its July 2026 Nasdaq IPO, Bending Spoons has continued its aggressive serial acquisition strategy by completing the buyout of Airtable and signing a definitive agreement to acquire Miro for an enterprise value of $1.355 billion. To support these ongoing operational scaling and M&A initiatives, the Italian software group closed a major multi-currency debt expansion consisting of a $1.25 billion USD tranche and a €395 million EUR tranche in October 2026.
Business model & monetisation
Bending Spoons monetises through a portfolio of commercial models. The core engine is software subscription revenue from consumer and professional apps, including freemium conversion to paid plans and enterprise contracts for larger customers. Additional revenue comes from in-app purchases, transaction and take-rate economics on ticketing and OTT video monetisation, and advertising sales across publisher-style media properties. This mix reduces reliance on any single product and allows the company to apply pricing, packaging and retention optimisation across acquired assets.
- Consumer and prosumer subscriptions
- Software Subscription
- Enterprise video and SaaS contracts
- Software Subscription
- Ticketing and OTT monetisation fees
- Percentage Take-Rate
- Advertising revenue from media properties
- Ad-Supported
- In-app purchases and premium feature unlocks
- Pay-per-Use
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- United Internet
German internet group spanning telecom, cloud, email and advertising.
- Weedmaps
Cannabis marketplace and SaaS advertising platform for dispensaries and brands.
- Mozilla
Privacy software and web media products under non-profit ownership.
- Microsoft
Diversified software, cloud, advertising and gaming platform company.
Side-by-side comparisons
Subsidiaries & acquisitions
- Brightcove
Enterprise cloud video platform for streaming, engagement and monetisation.
- WeTransfer
File transfer SaaS with premium ad-supported media inventory.
- Harvest
Time tracking and invoicing SaaS for professional services teams.
- Splice
Consumer music creation platform for samples, plugins and workflows.
- AOL
Legacy web portal and email media business monetised by ads.
Featured market maps
- Bending Spoons & the New Software Empires
This landscape maps the different playbooks behind acquisition-led software growth.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
6-K Financial Filing Analysis for Bending Spoons (2026-10-02)
financials · Recorded impact score: 4.1/5
On October 2, 2026, Bending Spoons S.p.A. closed two add-ons to its existing senior secured term loan B facilities due 2031, consisting of a $1.25 billion USD tranche and a €395 million EUR tranche. Both tranches priced on September 25, 2026, following successful syndication managed by a consortium of major institutional bookrunners including JPMorgan, BNP Paribas, Goldman Sachs, HSBC, and UniCredit. The substantial multi-currency debt expansion provides Bending Spoons with significant liquidity and capital resources, reinforcing its balance sheet to support ongoing operational scaling and strategic M&A initiatives.
- Closed a $1.25 billion USD-denominated senior secured Term Loan B add-on due 2031 on October 2, 2026 (priced September 25, 2026).
- Closed a €395 million EUR-denominated senior secured Term Loan B add-on due 2031 on October 2, 2026 (priced September 25, 2026).
Founders Dispatch: Bending Spoons' Bargain Acquisitions and Scale-Up Europe Fund
M&A · Recorded impact score: 4/5
In the second episode of the podcast 'Founders Dispatch', Stefan Köppl of Samira Advisors and Jakob Steinschaden discuss Italy's Bending Spoons, a tech giant with a $24 billion valuation, and its aggressive acquisition strategy in Europe. The company has bought Miro for $1.8 billion (90% below peak) and Airtable for $1.3 billion (80% discount), following a playbook of mass layoffs and cash flow optimization. The episode also covers the Scale-Up Europe Fund, a €5 billion EU fund managed by EQT, which has rapidly made five investments, including in IceEye, Lovable, and a €3 billion round in Mistral AI. Mistral's challenges with profitability and a 'neo-cloud' strategy are highlighted. The discussion touches on Europe's sovereignty dilemma, noting Samsung's investment in Mistral and the broader question of technological independence.
- Bending Spoons has a $24 billion market valuation.
- Miro was acquired for $1.8 billion, 90% below its peak valuation.
Bending Spoons to Acquire Miro for $1.4 Billion
M&A · Recorded impact score: 4/5
Italian software group Bending Spoons has signed a definitive agreement to acquire whiteboard collaboration platform Miro in an all-cash transaction with an enterprise value of $1.355 billion (€1.7 billion), implying an equity value of approximately $1.79 billion including Miro's net cash. Some existing Miro shareholders have agreed to reinvest $295 million of their proceeds into newly issued Bending Spoons shares. The deal values Miro at less than 8% of its $17.5 billion valuation from a 2022 funding round. Bending Spoons plans to invest in Miro's performance and functionality, continuing its strategy of acquiring and streamlining software companies, with over 50 acquisitions including Eventbrite, Vimeo, and Airtable. Miro has an ARR of about $600 million, with nearly 90% from business and enterprise customers, serving over 250,000 organizations and nearly 4 million paying users. The transaction, pending regulatory approvals, is expected to close in Q4 2026, supporting Bending Spoons' expansion ahead of a potential Nasdaq IPO.
- Bending Spoons acquires Miro for $1.355 billion (€1.7 billion) enterprise value, with equity value of $1.79 billion including net cash; some shareholders reinvest $295 million into Bending Spoons.
- Miro was valued at $17.5 billion in a 2022 funding round, making this deal less than 8% of that valuation.
6-K Financial Filing Analysis for Bending Spoons (2026-09-10)
financials · Recorded impact score: 4.8/5
On September 10, 2026, Bending Spoons entered into a definitive merger agreement to acquire visual collaboration platform RealTimeBoard, Inc. (d/b/a Miro) through its subsidiary Bending Spoons US Inc. The all-cash transaction values Miro at an enterprise value of $1.355 billion and an implied equity value of approximately $1.79 billion including net cash. As part of the transaction structure, certain Miro shareholders agreed to reinvest $295 million of their proceeds into newly issued Bending Spoons equity. The deal is slated to close in Q4 2026, subject to customary regulatory approvals, with an outside termination date set for September 10, 2027.
- Bending Spoons agreed to acquire Miro (RealTimeBoard, Inc.) at an enterprise value of $1.355 billion and an equity value of approximately $1.79 billion in cash.
- Certain Miro shareholders will reinvest $295 million of their cash proceeds into newly issued Bending Spoons equity.
Bending Spoons Completes Airtable Acquisition
M&A · Recorded impact score: 3/5
Bending Spoons S.p.A. has completed its acquisition of Airtable, a platform used by over 500,000 organizations, in an all-cash transaction. The deal marks Bending Spoons' first acquisition since its Nasdaq listing on July 1, 2026. Bending Spoons CEO Luca Ferrari stated the company will invest heavily in Airtable's product, customer support, and go-to-market capabilities to sustain growth. Airtable co-founder Howie Liu expressed confidence in the new ownership. The transaction was advised by Willkie Farr & Gallagher LLP and EY Advisory for Bending Spoons, with Goldman Sachs and J.P. Morgan as co-financial advisors. Latham & Watkins and AXOM Partners advised Airtable. The financial outlook provided by Bending Spoons on August 13, 2026, excluded Airtable's contribution, which will be incorporated in future reports.
- Bending Spoons completed the acquisition of Airtable.
- Airtable is used by more than 500,000 organizations.
Explore company relationships
Questions about Bending Spoons
What is Bending Spoons?
Bending Spoons is an Italian software company that develops, acquires and operates consumer apps, productivity tools, video platforms and digital media assets.
Who uses Bending Spoons?
Its products are used by consumers, creators, creative professionals, marketers, media companies, enterprises, community organisers and event organisers.
How does Bending Spoons make money?
It generates revenue from software subscriptions, enterprise contracts, in-app purchases, transaction fees and advertising across its portfolio.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
11 publicly documented primary sources and citations linked across the market graph.
Continue your research on Bending Spoons
Explorer includes additional company details, a Watchlist for up to 25 companies and your personal Strategic Intelligence Agent. It monitors your market daily and delivers tailored briefings with clear strategic context whenever relevant news occurs.
Free, with no time limit.