monday.com

monday.com operates a multi-product B2B SaaS platform built around a shared workflow and collaboration layer. It creates value by helping organisations coordinate work, automate processes, manage customer and service operations, and build internal workflows without heavy technical implementation. The business model combines a horizontal platform foundation with role-specific products, enabling expansion from one team into broader organisational deployment.

monday.com is an Israeli public B2B software company that sells a cloud-based work operating system and adjacent business applications. Its core platform is used to manage projects, tasks, workflows, collaboration, reporting, and automations, and it has expanded into CRM, product development, IT service management, marketing campaign operations, form-based intake, whiteboarding, low-code app building, and embedded AI assistance. The company primarily serves business teams and enterprises rather than consumers.

The company generates revenue mainly through recurring SaaS subscriptions, typically priced per user and tiered by functionality, scale, and enterprise requirements. Its commercial model is designed to land with a team use case such as work management or CRM and then expand across departments through additional seats, higher plans, product add-ons, and broader platform adoption.