monday.com
Work management and business workflow software for teams and enterprises.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- monday.com Ltd.
- Entity type
- COMPANY
- Founded
- 2012
- Headquarters
- 6, Yitzhak Sadeh Street, Tel Aviv, 6777506, Israel
- Company size
- 1,001–5,000
- Market role
- B2B SaaS Provider
- Ticker
- MNDY
- Official website
- monday.com
What monday.com does
monday.com operates a multi-product B2B SaaS platform built around a shared workflow and collaboration layer. It creates value by helping organisations coordinate work, automate processes, manage customer and service operations, and build internal workflows without heavy technical implementation. The business model combines a horizontal platform foundation with role-specific products, enabling expansion from one team into broader organisational deployment.
Category differentiation
monday.com is a B2B workflow and productivity software company, not a media, advertising, or consumer app business. It is distinct from single-purpose task tools because it spans work management, CRM, service, developer workflows and low-code platform functions.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
monday.com is an Israeli public B2B software company that sells a cloud-based work operating system and adjacent business applications. Its core platform is used to manage projects, tasks, workflows, collaboration, reporting, and automations, and it has expanded into CRM, product development, IT service management, marketing campaign operations, form-based intake, whiteboarding, low-code app building, and embedded AI assistance. The company primarily serves business teams and enterprises rather than consumers. The company generates revenue mainly through recurring SaaS subscriptions, typically priced per user and tiered by functionality, scale, and enterprise requirements. Its commercial model is designed to land with a team use case such as work management or CRM and then expand across departments through additional seats, higher plans, product add-ons, and broader platform adoption.
Company news briefing
Briefing updated:
monday.com is progressing its strategic transition toward an AI-driven workspace following a workforce reduction and ongoing product reinvestments. However, the company faces potential limitations in its marketing reach as OpenAI implements new ad restrictions banning competing generative AI products from ChatGPT Ads. Additionally, monday.com has updated its GraphQL API defaults, introducing a 200-user cap that impacts enterprise integrations and user license management.
Business model & monetisation
The company primarily monetises through recurring SaaS subscriptions sold on a per-user basis, with tiered plans, annual billing incentives, and enterprise contracts. Revenue is further expanded through seat growth, access to more advanced workflow automation and administration features, product-specific upsell across CRM, marketing, service, and developer workflows, and broader platform adoption across departments. Its newer AI and low-code capabilities appear positioned as feature-led expansion drivers within the subscription ecosystem rather than standalone foundational AI infrastructure.
- Core work management subscriptions
- Per-seat SaaS subscription
- Adjacent product subscriptions such as CRM, dev and service
- Suite and module upsell
- Enterprise contracts
- Negotiated annual SaaS agreements
- Marketing and workflow add-ons including campaigns, forms and whiteboarding
- Add-on subscription expansion
- AI and automation feature monetisation
- Premium capability upsell within SaaS tiers
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- SugarCRM
B2B CRM suite for sales, marketing and service teams.
- Zoho
Private business software suite for CRM, marketing, finance and operations.
- Figma
Collaborative browser-based design and product development software for teams.
- Typeform
Conversational forms and workflow software for business data collection.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
Monday.com's Luis Clark Urges Marketers to Integrate AI, Not Spread It
AI · Recorded impact score: 2/5
At The Drum Live, Luis Clark, AI transformation and adoption lead at monday.com, advised marketers to stop applying AI superficially to existing workflows. He argued that AI should be 'baked in' as a key ingredient, not spread like peanut butter. Clark suggested that marketers delegate 30% of their repetitive tasks to AI, allowing humans to focus on high-value activities such as critical thinking, collaboration, communication, and creativity. He emphasized that the human role becomes more valuable as AI becomes more powerful. Clark also proposed treating AI as a colleague, with defined roles, onboarding, performance reviews, and gradual expansion of responsibilities, while humans retain final decision-making.
- Luis Clark is AI transformation & adoption lead at monday.com.
- Clark spoke at The Drum Live event.
Investor Presentation Released: monday.com
financials · Recorded impact score: 4/5
AI parsed presentation narrative: monday.com is undergoing its most significant strategic shift by moving from software that helps people manage work to software that 'does the work' through AI agents and humans operating in a unified workspace. Management is reinvesting savings from a 20% workforce reduction into product development and AI to capture what they view as a massive, once-in-a-generation software opportunity. Key tailwinds mentioned: AI Product Adoption, Pricing Model Optimization.
6-K Financial Filing Analysis for monday.com (2026-08-10)
financials · Recorded impact score: 2.5/5
On August 10, 2026, monday.com Ltd. furnished a Form 6-K report with the U.S. Securities and Exchange Commission announcing its financial results for the second quarter and six months ended June 30, 2026. The filing includes the official earnings press release (Exhibit 99.1), the unaudited condensed consolidated financial statements for the six-month period (Exhibit 99.2), and Management's Discussion and Analysis (MD&A) of Financial Condition and Results of Operations (Exhibit 99.3). Additionally, the financial statements and MD&A are incorporated by reference into the company's active Form S-8 and Form F-3 registration statements.
- monday.com announced its Q2 2026 and six-month financial results ending June 30, 2026 via a Form 6-K filing dated August 10, 2026.
- The filing incorporates by reference the unaudited condensed consolidated financial statements (Exhibit 99.2) and MD&A (Exhibit 99.3) into its Form S-8 and Form F-3 registration statements.
monday.com API now defaults to 200-user cap
Platform · Recorded impact score: 3/5
monday.com changed its GraphQL API default to version 2026-07 (Current) on July 1, 2026. The Query.users endpoint now silently returns at most 200 users when no limit is specified, and the limit argument itself is capped at 1000 (larger values error). Several scalar types changed (created_at → ISO8601DateTime!, utc_hours_diff → Float, birthday → String) and numerous fields/arguments are deprecated and scheduled for removal in version 2026-10, which will break integrations that still read the old fields. Integrations that do not send an explicit API-Version header automatically receive the Current version and are therefore affected. Practical impacts include incomplete SSO/SCIM deprovisioning, incorrect seat/license counts, and missing HR sync records unless clients implement explicit pagination and the other migration steps.
- monday.com set API version 2026-07 as the Current (default) version on July 1, 2026.
- Query.users without a limit now returns a maximum of 200 users (silent cap) rather than all users.
Monday.com cuts 20% staff to prioritize AI
AI · Recorded impact score: 2/5
Israeli workplace software maker Monday.com is cutting roughly 20% of its workforce — about 630 employees — as part of a restructuring to refocus investments on its AI initiatives. The company expects to record $45 million to $55 million in charges related to the layoffs. Earlier in 2026 Monday.com repositioned its product around an "AI Work Platform" that includes a no-code app builder, customizable AI agent, workflow automation, and a chatbot designed to automate tasks like report generation and dashboard updates. The move mirrors a wider tech-industry trend of job cuts justified by a shift toward AI, with Layoffs.fyi reporting more than 122,000 tech roles cut so far in 2026.
- Monday.com is reducing its headcount by 20%, or about 630 staff.
- The company expects $45 million to $55 million in charges due to the restructuring.
Explore company relationships
Questions about monday.com
What is monday.com?
monday.com is a B2B cloud software platform for managing projects, workflows, collaboration, CRM, service operations and related business processes.
Who uses monday.com?
It is used by business teams and enterprises, including operations, project management, sales, marketing, IT, product, engineering and customer-facing teams.
How does monday.com make money?
It makes money mainly through recurring per-user SaaS subscriptions, enterprise contracts, product upsells and expansion across more teams and workflows.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
21 publicly documented primary sources and citations linked across the market graph.
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