Observed Signal · Sep 30, 2026 · Product Update · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Miro MCP Server Surpasses 16 Million Calls
Miro, the collaboration platform, announced that its Model Context Protocol (MCP) server has surpassed 16 million calls since its launch in February 2026, with usage more than doubling since May. In September alone, calls are on track to reach 6 million. The integration allows AI tools like Claude Desktop, Claude Code, and ChatGPT to interact with Miro canvases, enabling teams to visualize and edit AI outputs collaboratively. Notably, adoption has expanded beyond developers, with product, design, marketing, operations, and project management roles now outnumbering engineers. Miro positions itself as the collaboration layer for AI agents, facilitating seamless input and output between AI and the canvas.
This article highlights the growing adoption of MCP in enterprise collaboration, reflecting the trend towards AI agents interacting with visual workspaces. While not directly about advertising, it signals a shift in how teams use AI, potentially impacting how AI-driven marketing tools are developed and integrated into workflows.
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Key Takeaways & Evidence Grounding
- Miro's MCP server has generated over 16 million calls since its launch in February 2026.
- Usage more than doubled since May, with September on track to reach 6 million calls.
- Claude Desktop and Claude Code account for 65% of usage in August; ChatGPT usage grew 71% from August to September.
- 15 different AI clients have connected via the MCP integration, including Microsoft Copilot, Gemini Enterprise, and Grok Build.
- Users in non-engineering roles now outnumber engineers among MCP users by approximately 2 to 1.
Connected Companies & Entities
3 Entities mapped“Miro, the collaboration and context layer for the AI era, has reported more than 16 million calls to its MCP server......”
“Miro user data shows Claude Desktop and Claude Code (products of Anthropic) represent almost two-thirds of usage....”
“ChatGPT (product of OpenAI) has become the second-largest client, growing 71% in users between August and September....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Miro Unifies Agentic AI on Shared Collaborative Canvas
Miro announced a set of AI platform updates that expand agent capabilities across its collaborative canvas to help teams convert individual AI productivity into organization-wide outcomes. Key changes include making the canvas AI-readable/writable for third‑party agents (expanded MCP support, Mermaid/Markdown/HTML widget formats), evolving Sidekicks into an agentic thought partner with intent understanding, persistent context/memory and two-way voice, and extending Flows with Connectors to automate repeatable cross-system workflows. Connectors integrate Miro with Slack, Atlassian, Granola, GitHub and surface Miro inside ChatGPT, Claude and Microsoft Copilot. Updates to Miro Prototypes add code-to-prototype flows, Figma/screenshot imports, brand styling, variant generation and direct export to coding agents for smoother handoffs. Publication date: 2026-05-20.
The Agreement Layer for the Modern Agentic Enterprise
We’re excited to announce that we’re opening our Model Context Protocol (MCP) Server to every AI agent. On September 30, the Docusign MCP server will be generally available. Agreement intelligence and governed action, powered by our AI engine, Docusign Iris, will be callable from Claude, ChatGPT, Gemini, Copilot, Slack, and any MCP client, through a single standard interface.
The Agreement Layer for the Modern Agentic Enterprise
We’re excited to announce that we’re opening our Model Context Protocol (MCP) Server to every AI agent. On September 30, the Docusign MCP server will be generally available. Agreement intelligence and governed action, powered by our AI engine, Docusign Iris, will be callable from Claude, ChatGPT, Gemini, Copilot, Slack, and any MCP client, through a single standard interface.
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