GoTo

GoTo operates a multi-product SaaS model. It develops and sells proprietary cloud software used for business communications, virtual collaboration, contact centre operations and remote IT support. Value is created by replacing on-premise telephony and fragmented point tools with hosted, subscription-based platforms, then expanding account value through adjacent products such as CX, webinars, training, remote support and endpoint management.

GoTo is a private B2B software company that sells cloud communications, collaboration and remote IT management products. Its portfolio includes business telephony and unified communications, contact centre and customer experience tools, video meetings, webinars and training software, plus remote support, endpoint management and remote access products. The company primarily serves businesses, IT teams, customer support functions, contact centres and managed service providers, while retaining some prosumer remote-access offerings.

GoTo makes money mainly through recurring SaaS subscriptions sold on a per-user, per-month or custom enterprise basis. Its current shape reflects the combination of legacy LogMeIn assets with Citrix’s former GoTo products, followed by private equity ownership. The result is a broad but somewhat heterogeneous software suite positioned against vendors such as Zoom, Microsoft, Cisco, 8x8 and RingCentral.