B2B Sales Engagement & Intelligence · B2B SaaS Provider
GoTo
Cloud communications and remote IT management software provider.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2021
- Company size
- 1,001–5,000
- Market cluster / sector
- B2B Sales Engagement & Intelligence
- Market role
- B2B SaaS Provider
- Official website
- goto.com
What GoTo does
GoTo operates a multi-product SaaS model. It develops and sells proprietary cloud software used for business communications, virtual collaboration, contact centre operations and remote IT support. Value is created by replacing on-premise telephony and fragmented point tools with hosted, subscription-based platforms, then expanding account value through adjacent products such as CX, webinars, training, remote support and endpoint management.
Category differentiation
This is the US business software company behind GoTo, LogMeIn and related products, not the Indonesian technology conglomerate also branded GoTo. It is a SaaS vendor for communications and remote IT workflows, not an adtech or martech platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
GoTo is a private B2B software company that sells cloud communications, collaboration and remote IT management products. Its portfolio includes business telephony and unified communications, contact centre and customer experience tools, video meetings, webinars and training software, plus remote support, endpoint management and remote access products. The company primarily serves businesses, IT teams, customer support functions, contact centres and managed service providers, while retaining some prosumer remote-access offerings. GoTo makes money mainly through recurring SaaS subscriptions sold on a per-user, per-month or custom enterprise basis. Its current shape reflects the combination of legacy LogMeIn assets with Citrix’s former GoTo products, followed by private equity ownership. The result is a broad but somewhat heterogeneous software suite positioned against vendors such as Zoom, Microsoft, Cisco, 8x8 and RingCentral.
Company news briefing
Briefing updated:
GoTo has refined its strategic mission to focus on human experiences for an AI-enabled workforce, recently launching GoTo Connect CX Complete and expanding its technology partnership with Little Caesars. Operationally, the company optimised its global workforce to 2,500 employees while maintaining annual revenue near $1 billion. Additionally, GoTo’s market research identifies significant inefficiencies in generative AI adoption, reporting that 77% of employees spend more time reviewing AI-generated outputs than human-produced work, highlighting a critical friction point in the transition to AI-integrated business models.
Business model & monetisation
GoTo primarily monetises through SaaS subscription pricing. Revenue is generated from per-user, per-month licensing, tiered plans, feature-based upgrades, bundled suites, and custom-quoted enterprise contracts tied to seat volume, workflow complexity and integrations. Cross-sell across the installed base is an important secondary monetisation lever, especially between communications, CX and IT support products.
- Communications and cloud phone subscriptions
- Per-user SaaS subscription
- Contact centre and CX software
- Tiered SaaS subscription and enterprise quote
- Meetings, webinars and training products
- Seat-based SaaS subscription
- Remote support and endpoint management software
- Seat-based or admin-based SaaS subscription
- Feature add-ons and higher service tiers
- Upsell within subscription plans
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
GoTo Expands athenaOne® Integration with AI Scheduling to Stop Missed Calls from Becoming Missed Patients
Recorded impact score: 2/5
GoTo announces expansion of its athenaOne integration with AI scheduling, aimed at reducing missed calls in healthcare practices.
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Questions about GoTo
What is GoTo?
GoTo is a private software company that sells cloud communications, collaboration, contact centre and remote IT support tools.
Who uses GoTo?
Its main users are SMBs, enterprises, IT teams, managed service providers, contact centres, trainers and marketers running virtual events.
How does GoTo make money?
It earns revenue mainly from recurring SaaS subscriptions, typically sold per user, per month, with higher tiers and enterprise contracts for larger deployments.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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