GoTo
GoTo is a cloud communications and remote IT management software provider.
Analyst Perspective
GoTo is a private B2B software company that sells cloud communications, collaboration and remote IT management products. Its portfolio includes business telephony and unified communications, contact centre and customer experience tools, video meetings, webinars and training software, plus remote support, endpoint management and remote access products. The company primarily serves businesses, IT teams, customer support functions, contact centres and managed service providers, while retaining some prosumer remote-access offerings. GoTo makes money mainly through recurring SaaS subscriptions sold on a per-user, per-month or custom enterprise basis. Its current shape reflects the combination of legacy LogMeIn assets with Citrix’s former GoTo products, followed by private equity ownership. The result is a broad but somewhat heterogeneous software suite positioned against vendors such as Zoom, Microsoft, Cisco, 8x8 and RingCentral.
Analyst Signal Briefing
Archived (Stand: 2 Jul 2026)No new strategic signals in the last 90 days. Showing historical briefing.
GoTo has refined its strategic mission to focus on human experiences for an AI-enabled workforce, recently launching GoTo Connect CX Complete and expanding its technology partnership with Little Caesars. Operationally, the company optimised its global workforce to 2,500 employees while maintaining annual revenue near $1 billion. Additionally, GoTo’s market research identifies significant inefficiencies in generative AI adoption, reporting that 77% of employees spend more time reviewing AI-generated outputs than human-produced work, highlighting a critical friction point in the transition to AI-integrated business models.
Explorer Tier
Start exploring for free
Start with public company intelligence. Save companies, build your first watchlist, and unlock deeper strategic insights when you are ready.
- View public Company Profiles
- Save/watch companies
- Build your first Watchlist
- Access additional market signals
Key insights about GoTo
Category Differentiation
This is the US business software company behind GoTo, LogMeIn and related products, not the Indonesian technology conglomerate also branded GoTo. It is a SaaS vendor for communications and remote IT workflows, not an adtech or martech platform.
GoTo: About
GoTo operates a multi-product SaaS model. It develops and sells proprietary cloud software used for business communications, virtual collaboration, contact centre operations and remote IT support. Value is created by replacing on-premise telephony and fragmented point tools with hosted, subscription-based platforms, then expanding account value through adjacent products such as CX, webinars, training, remote support and endpoint management.
How GoTo Works & Monetises
Business model analysis and core revenue streams
GoTo primarily monetises through SaaS subscription pricing. Revenue is generated from per-user, per-month licensing, tiered plans, feature-based upgrades, bundled suites, and custom-quoted enterprise contracts tied to seat volume, workflow complexity and integrations. Cross-sell across the installed base is an important secondary monetisation lever, especially between communications, CX and IT support products.
Revenue Channels
Side-by-Side Comparisons
Compare GoTo directly with top competitors
Products & Services in Categories
Verified structural categorizations from the graph
GoTo: Key Competitors & Alternatives
- Analyze Profile →
Cloud communications and contact centre software for businesses.
- Analyze Profile →
Diversified software, cloud, advertising and gaming platform company.
- Analyze Profile →
Cloud communications and contact-centre software with embedded enterprise AI.
- Analyze Profile →
B2B platform for virtual, hybrid and managed events.
Recent Signals (GoTo)
Workslop: AI-Produced Trash Increases Office Work
A Swiss article reports that rising use of generative AI at work is creating low-quality outputs—coined 'Workslop'—that colleagues must correct, increasing workload and costs. Citing a GoTo survey, 77% of respondents say reviewing AI-generated work takes more time than checking human work. Workday estimates nearly 40% of time saved by AI is lost again, with corrections averaging two hours per incident. Swiss ombuds offices report weaker, foreign‑law citations in AI‑generated complaints; Bank Ombudsman Andreas Barfuss warns of inflated customer expectations, and Insurance Ombudsman Martin Lorenzon expanded his legal team due to added workload. Swiss insurer Suva is investing in better detection tools to counter AI-assisted fraud attempts.
Read original sourceConsumers Favor Ads Over Fees; TikTok Expands in Indonesia
In this ExchangeWire digest, new consumer attitudes toward ad-supported online services are revealed: about 80% of respondents prefer more ads to paying for access, with 90% favoring personalized ads, yet 49% say data usage is not well explained. Gen Z shows stronger affinity for the ad-supported internet than Boomers. TikTok has completed its acquisition of GoTo, Indonesia’s largest e-commerce platform, positioning the social media giant to re-enter the Indonesian online shopping market after prior restrictions. Separately, Microsoft reports a 33% rise in quarterly profit and an 18% revenue increase, pushing its market valuation above USD 3 trillion. The company also notes ongoing investments in OpenAI and suggests meaningful AI results are not expected until this year. The digest also highlights related ExchangeWire features and partner updates.
Read original sourceAd Industry Shifts: Inclusivity Demands and New Formats Rise
A multi-topic digest reports three ad industry developments: In India, a Kantar study conducted with the Advertising Standards Council of India and UN Women’s Unstereotype Alliance finds 48% of Indians want more inclusive representation in ads, compared with 33% globally; fair-skin representation is more common among women (58%) than men (25%), with LGBTQ+ and people with disabilities under 1%, and only 4% of Indian ads depicting people over 65. Channel 4 reveals results from a UK-first public trial testing new streaming ad formats with 15 brands, claiming an 81% boost in long-term brand recall and plans to offer the formats commercially next year. In Indonesia, TikTok Shop will reopen via a USD 1.5 billion deal with GoTo, acquiring just over 75% of Tokopedia and integrating with TikTok Shop Indonesia, following a regulatory shutdown intended to protect smaller merchants and users’ data.
Read original sourceGoTo: Frequently Asked Questions
What is GoTo?
GoTo is a private software company that sells cloud communications, collaboration, contact centre and remote IT support tools.
Who uses GoTo?
Its main users are SMBs, enterprises, IT teams, managed service providers, contact centres, trainers and marketers running virtual events.
How does GoTo make money?
It earns revenue mainly from recurring SaaS subscriptions, typically sold per user, per month, with higher tiers and enterprise contracts for larger deployments.
Company Facts
- Founded
- 2021
- Core Segment
- B2B SaaS Provider
- Company Size
- 1,001–5,000
- Official Link
- goto.com
