Microsoft

Microsoft operates a diversified platform model built on proprietary software, cloud infrastructure and owned digital ecosystems. It creates value by bundling productivity, infrastructure, data, automation and business applications for organisations, while also monetising large audience platforms such as LinkedIn, Xbox and Microsoft Advertising. The business benefits from ecosystem integration: enterprise customers can adopt multiple Microsoft products together, and audience data or platform reach can support adjacent monetisation such as advertising or subscriptions.

Microsoft is a multinational software and cloud company that sells enterprise productivity software, cloud infrastructure, business applications, analytics, automation tools and advertising technology, while also operating major consumer platforms in gaming and professional networking. Its supplied product set includes Azure, Microsoft 365, Dynamics 365, Power Platform, Microsoft Advertising, Xbox and LinkedIn, showing a mix of B2B software, cloud consumption services, media and consumer platform revenues.

The company primarily makes money through recurring software subscriptions, usage-based cloud billing, advertising spend, marketplace commissions, consumer subscriptions and digital transactions. Its direct customers are enterprises, SMBs, developers, IT teams, advertisers, agencies, recruiters and consumers, depending on product line. The portfolio structure creates cross-sell opportunities between cloud, productivity, data, collaboration, analytics and advertising assets.